{"product_id":"understanding-business-research-isbn-9781118134269","title":"Understanding Business Research","description":"\u003cp\u003e\u003cb\u003eExplore the essential steps for data collection, reporting, and analysis in business research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnderstanding Business Research \u003c\/i\u003eoffers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.\u003c\/p\u003e \u003cp\u003eUtilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCorrelational Research\u003c\/li\u003e \u003cli\u003eSingle Variable Between-Subjects Research\u003c\/li\u003e \u003cli\u003eCorrelated Groups Designs \u003c\/li\u003e \u003cli\u003eQualitative and Mixed-Method Research\u003c\/li\u003e \u003cli\u003eBetween-Subjects Designs\u003c\/li\u003e \u003cli\u003eBetween-Subjects Factorial Designs\u003c\/li\u003e \u003cli\u003eResearch with Categorical Data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables.\u003c\/p\u003e \u003cp\u003eRequiring only a basic understanding of statistics, \u003ci\u003eUnderstanding Business Research \u003c\/i\u003eis an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Overview of the Research Process 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Research and Business 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 4\u003c\/p\u003e \u003cp\u003eWhy is Understanding Research Methods so Important? 4\u003c\/p\u003e \u003cp\u003eThe Role of Science in Business and Everyday Life 4\u003c\/p\u003e \u003cp\u003eThe Scientific Method 5\u003c\/p\u003e \u003cp\u003eBrief History of the Science of Behavior in the Workplace 6\u003c\/p\u003e \u003cp\u003eBacon’s Legacy 10\u003c\/p\u003e \u003cp\u003eOther Important Historical Figures 10\u003c\/p\u003e \u003cp\u003eAssumptions of Science 12\u003c\/p\u003e \u003cp\u003eRequirements for Scientific Research 13\u003c\/p\u003e \u003cp\u003eChapter Summary 18\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 20\u003c\/p\u003e \u003cp\u003eReferences 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Ethics and Research 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 23\u003c\/p\u003e \u003cp\u003eWhat is Ethics? 24\u003c\/p\u003e \u003cp\u003eApproaches to Ethical Analysis 26\u003c\/p\u003e \u003cp\u003eMaking Ethical Decisions 29\u003c\/p\u003e \u003cp\u003eEthical Business Research 30\u003c\/p\u003e \u003cp\u003eComponents of an Ethical Research Plan 32\u003c\/p\u003e \u003cp\u003eResearch in Action: Ethical Dilemmas 37\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 40\u003c\/p\u003e \u003cp\u003eReferences 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Foundations of Research 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 41\u003c\/p\u003e \u003cp\u003eThe Hypothesis in Research 42\u003c\/p\u003e \u003cp\u003eTypes of Hypotheses 46\u003c\/p\u003e \u003cp\u003eMeasurement 52\u003c\/p\u003e \u003cp\u003eReliability of Measurement 57\u003c\/p\u003e \u003cp\u003eValidity of Measurement 59\u003c\/p\u003e \u003cp\u003ePopulations and Samples 61\u003c\/p\u003e \u003cp\u003eResearch in Action: Credit or Cash? 65\u003c\/p\u003e \u003cp\u003eChapter Summary 68\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 69\u003c\/p\u003e \u003cp\u003eReferences 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 An Overview of Empirical Methods 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 74\u003c\/p\u003e \u003cp\u003eInternal, Statistical, and External Validity 74\u003c\/p\u003e \u003cp\u003eSurvey of Empirical Methods 83\u003c\/p\u003e \u003cp\u003eIntact Groups Designs and Quasi-Experimental Studies 87\u003c\/p\u003e \u003cp\u003eSurveys 90\u003c\/p\u003e \u003cp\u003eCorrelational Studies 90\u003c\/p\u003e \u003cp\u003eInterviews and Case Studies 92\u003c\/p\u003e \u003cp\u003eMeta-Analysis 93\u003c\/p\u003e \u003cp\u003eComputers and Statistics 94\u003c\/p\u003e \u003cp\u003eResearch in Action: Price Matters 95\u003c\/p\u003e \u003cp\u003eChapter Summary 99\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 101\u003c\/p\u003e \u003cp\u003eReferences 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Nuts and Bolts of Research 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Writing the Research Report 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 107\u003c\/p\u003e \u003cp\u003eWhat Do Readers Appreciate in Good Writing? 109\u003c\/p\u003e \u003cp\u003eElements of Style 109\u003c\/p\u003e \u003cp\u003eSpecial Grammatical Issues 113\u003c\/p\u003e \u003cp\u003eAcademic Integrity 117\u003c\/p\u003e \u003cp\u003eParts of the Research Report 122\u003c\/p\u003e \u003cp\u003eChapter Summary 135\u003c\/p\u003e \u003cp\u003eReferences 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Reviewing the Literature and Forming Hypotheses 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 138\u003c\/p\u003e \u003cp\u003eBibliographic Research 138\u003c\/p\u003e \u003cp\u003eThe Internet as a Source 141\u003c\/p\u003e \u003cp\u003eDeveloping a Search Strategy 143\u003c\/p\u003e \u003cp\u003eSearching the Literature: The Library 144\u003c\/p\u003e \u003cp\u003eResearch in Action: Does Listening to Mozart Make You Smarter? 148\u003c\/p\u003e \u003cp\u003eStatistical Inference and Testing Hypotheses 150\u003c\/p\u003e \u003cp\u003eChapter Summary 154\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 155\u003c\/p\u003e \u003cp\u003eReferences 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Sampling: The First Steps in Research 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 158\u003c\/p\u003e \u003cp\u003eThe Nature of Samples 159\u003c\/p\u003e \u003cp\u003eProbability Sampling 160\u003c\/p\u003e \u003cp\u003eSampling Methods 162\u003c\/p\u003e \u003cp\u003eNonprobability Sampling 165\u003c\/p\u003e \u003cp\u003eCentral Limit Theorem 167\u003c\/p\u003e \u003cp\u003eApplications of the Central Limit Theorem 170\u003c\/p\u003e \u003cp\u003eSources of Bias and Error: A Reprise 176\u003c\/p\u003e \u003cp\u003eResearch in Action: Sampling Matters 178\u003c\/p\u003e \u003cp\u003eChapter Summary 180\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 181\u003c\/p\u003e \u003cp\u003eReferences 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Creating and Using Assessments, Surveys, and Objective Measures 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 184\u003c\/p\u003e \u003cp\u003ePurpose of Measurement 184\u003c\/p\u003e \u003cp\u003eCaveat Assessor 184\u003c\/p\u003e \u003cp\u003eCreating a Measurement Scale and Developing a Data-Collection Strategy 186\u003c\/p\u003e \u003cp\u003eInterviews, Questionnaires, and Attitude Surveys 187\u003c\/p\u003e \u003cp\u003eQuestion Response Formats 190\u003c\/p\u003e \u003cp\u003eWriting Good Survey Items 194\u003c\/p\u003e \u003cp\u003eDetermining the Sample Size for a Survey 199\u003c\/p\u003e \u003cp\u003eNaturalistic Observation 201\u003c\/p\u003e \u003cp\u003eResearch in Action: Analysis of Assaults 207\u003c\/p\u003e \u003cp\u003eChapter Summary 212\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 212\u003c\/p\u003e \u003cp\u003eReferences 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 A Model for Research Design 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 216\u003c\/p\u003e \u003cp\u003eA Model for Research Design 216\u003c\/p\u003e \u003cp\u003eWhat is the Independent Variable? 221\u003c\/p\u003e \u003cp\u003eWhat is the Dependent Variable? 223\u003c\/p\u003e \u003cp\u003eAre There Confounding Variables? 224\u003c\/p\u003e \u003cp\u003eWhat are the Research Hypotheses? 227\u003c\/p\u003e \u003cp\u003eMathematical Hypotheses 228\u003c\/p\u003e \u003cp\u003eEvaluating Hypotheses 229\u003c\/p\u003e \u003cp\u003eEvaluating Hypotheses: Practical Matters 232\u003c\/p\u003e \u003cp\u003eResearch in Action: Sex Differences and Shopping Behavior 236\u003c\/p\u003e \u003cp\u003eResearch in Action: Changing Attitudes by Writing Essays 236\u003c\/p\u003e \u003cp\u003eChapter Summary 237\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 239\u003c\/p\u003e \u003cp\u003eReferences 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Common Research Designs 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Correlational Research 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 246\u003c\/p\u003e \u003cp\u003eConceptual Review of Correlation 246\u003c\/p\u003e \u003cp\u003ePearson’s \u003ci\u003er \u003c\/i\u003e248\u003c\/p\u003e \u003cp\u003eInterpreting the Correlation Coefficient 248\u003c\/p\u003e \u003cp\u003eFactors that Corrupt a Correlation Coefficient 250\u003c\/p\u003e \u003cp\u003eSample Size and the Correlation Coefficient 253\u003c\/p\u003e \u003cp\u003eApplications of the Correlation Coefficient 255\u003c\/p\u003e \u003cp\u003eRegression Analysis 259\u003c\/p\u003e \u003cp\u003eIntroduction to Mediation and Moderation 261\u003c\/p\u003e \u003cp\u003eRegression to the Mean 262\u003c\/p\u003e \u003cp\u003eResearch in Action: Education and Income 264\u003c\/p\u003e \u003cp\u003eChapter Summary 268\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 269\u003c\/p\u003e \u003cp\u003eReferences 270\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Between-Subjects Designs 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 271\u003c\/p\u003e \u003cp\u003eStudent’s \u003ci\u003et\u003c\/i\u003e-Ratio for Independent Groups 272\u003c\/p\u003e \u003cp\u003eReview of Hypothesis Testing 274\u003c\/p\u003e \u003cp\u003eTesting Statistical Hypotheses 276\u003c\/p\u003e \u003cp\u003eCommon Errors in the Interpretation of \u003ci\u003ep \u003c\/i\u003e282\u003c\/p\u003e \u003cp\u003eThe Power of a Test 284\u003c\/p\u003e \u003cp\u003eEstimating the Sample Size 289\u003c\/p\u003e \u003cp\u003eStatistics Behind The Research 291\u003c\/p\u003e \u003cp\u003eChapter Summary 295\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 296\u003c\/p\u003e \u003cp\u003eReferences 296\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Single-Variable Between-Subjects Research 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 298\u003c\/p\u003e \u003cp\u003eIndependent Variable 298\u003c\/p\u003e \u003cp\u003eCause and Effect 301\u003c\/p\u003e \u003cp\u003eGaining Control Over the Variables 301\u003c\/p\u003e \u003cp\u003eThe General Linear Model 303\u003c\/p\u003e \u003cp\u003eComponents of Variance 306\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eF\u003c\/i\u003e-Ratio 307\u003c\/p\u003e \u003cp\u003e\u003ci\u003eH\u003c\/i\u003e\u003csub\u003e0\u003c\/sub\u003e and \u003ci\u003eH\u003c\/i\u003e\u003csub\u003e1\u003c\/sub\u003e 310\u003c\/p\u003e \u003cp\u003e\u003ci\u003eF\u003c\/i\u003e-Ratio Sampling Distribution 310\u003c\/p\u003e \u003cp\u003eSummarizing and Interpreting ANOVA Results 312\u003c\/p\u003e \u003cp\u003eEffect Size and Power 313\u003c\/p\u003e \u003cp\u003eMultiple Comparisons of the Means 315\u003c\/p\u003e \u003cp\u003eResearch in Action 318\u003c\/p\u003e \u003cp\u003eChapter Summary 320\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 321\u003c\/p\u003e \u003cp\u003eReferences 322\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Between-Subjects Factorial Designs 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 326\u003c\/p\u003e \u003cp\u003eThe Logic of the Two-Variable Design 326\u003c\/p\u003e \u003cp\u003eAdvantages of the Two-Variable Design 327\u003c\/p\u003e \u003cp\u003eFactorial Designs: Variables, Levels, and Cells 331\u003c\/p\u003e \u003cp\u003eExamples of Factorial Designs 332\u003c\/p\u003e \u003cp\u003eMain Effects and Interaction 334\u003c\/p\u003e \u003cp\u003eDesigning a Factorial Study 342\u003c\/p\u003e \u003cp\u003eIdentifying Samples and Estimating Sample Size 344\u003c\/p\u003e \u003cp\u003eInterpreting the Interaction: Advanced Considerations 346\u003c\/p\u003e \u003cp\u003eChapter Summary 348\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 348\u003c\/p\u003e \u003cp\u003eReferences 349\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Correlated-Groups Designs 351\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 351\u003c\/p\u003e \u003cp\u003eLogic of the Correlated-Groups Research Design 352\u003c\/p\u003e \u003cp\u003eRepeated-Measures Design 353\u003c\/p\u003e \u003cp\u003eLongitudinal Designs 362\u003c\/p\u003e \u003cp\u003eMatched-Groups Design 365\u003c\/p\u003e \u003cp\u003eMixed-Model Design 367\u003c\/p\u003e \u003cp\u003eResearch in Action 368\u003c\/p\u003e \u003cp\u003eChapter Summary 370\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 370\u003c\/p\u003e \u003cp\u003eReferences 371\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Special Research Designs 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Research with Categorical Data 375\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 375\u003c\/p\u003e \u003cp\u003eGoodness-of-Fit Test 377\u003c\/p\u003e \u003cp\u003e\u003ci\u003eχ\u003c\/i\u003e\u003csup\u003e2\u003c\/sup\u003e Test of Independence 381\u003c\/p\u003e \u003cp\u003e\u003ci\u003eχ\u003c\/i\u003e\u003csup\u003e2\u003c\/sup\u003e Test of Homogeneity 384\u003c\/p\u003e \u003cp\u003eFurther Analysis of the \u003ci\u003eχ\u003c\/i\u003e\u003csup\u003e2\u003c\/sup\u003e 385\u003c\/p\u003e \u003cp\u003eMcNemar Test 388\u003c\/p\u003e \u003cp\u003eResearch in Action: Gambling and Productivity 391\u003c\/p\u003e \u003cp\u003eChapter Summary 393\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 394\u003c\/p\u003e \u003cp\u003eReferences 394\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Qualitative and Mixed-Methods Research 397\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 398\u003c\/p\u003e \u003cp\u003eQualitative Versus Quantitative Research 398\u003c\/p\u003e \u003cp\u003eTheory and Perspectives Guiding Qualitative Research 399\u003c\/p\u003e \u003cp\u003eMixing Methods: Quantitative and Qualitative Combined 400\u003c\/p\u003e \u003cp\u003eQualitative and Mixed-Methods Data Collection and Analysis 402\u003c\/p\u003e \u003cp\u003eBenefits and Challenges of Mixed-Methods Research 408\u003c\/p\u003e \u003cp\u003eSources of Published Qualitative and Mixed-Methods Research 411\u003c\/p\u003e \u003cp\u003eResearch in Action: Gender- and Job-Based Differences in Work Stress 412\u003c\/p\u003e \u003cp\u003eChapter Summary 414\u003c\/p\u003e \u003cp\u003eChapter Glossary for Review 415\u003c\/p\u003e \u003cp\u003eReferences 415\u003c\/p\u003e \u003cp\u003eAppendix A: Statistics Behind the Research, or, ‘‘What Was I Supposed to Remember from My Statistics Class Anyway?’’ 417\u003c\/p\u003e \u003cp\u003eAppendix B: Statistical Tables 435\u003c\/p\u003e \u003cp\u003eIndex 485\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBART L. WEATHINGTON\u003csub\u003e,\u003c\/sub\u003e PHD,\u003c\/b\u003e is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of \u003ci\u003eResearch Methods for the Behavioral and Social Sciences\u003c\/i\u003e (Wiley).  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRISTOPHER J. L. CUNNINGHAM\u003csub\u003e,\u003c\/sub\u003e PHD,\u003c\/b\u003e is UC Foundation Associate Professor of Industrial- Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine.   Dr. Cunningham is coauthor of \u003ci\u003eResearch Methods for the Behavioral and Social Sciences\u003c\/i\u003e (Wiley).  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID J. PITTENGER\u003csub\u003e,\u003c\/sub\u003e PHD,\u003c\/b\u003e is Dean of the  College of  Liberal Arts at  Marshall University.  Dr. Pittenger is coauthor of \u003ci\u003eResearch Methods for the Behavioral and Social Sciences\u003c\/i\u003e (Wiley).   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExplore the essential steps for data collection, reporting, and analysis in business research\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnderstanding Business Research\u003c\/i\u003e offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. \u003c\/p\u003e\u003cp\u003eUtilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCorrelational Research\t\u003c\/li\u003e \u003cli\u003eSingle Variable Between-Subjects Research\t\u003c\/li\u003e \u003cli\u003eCorrelated Groups Designs\t\u003c\/li\u003e \u003cli\u003eQualitative and Mixed-Method Research\u003c\/li\u003e \u003cli\u003e Between-Subjects Designs\u003c\/li\u003e \u003cli\u003eBetween-Subjects Factorial Designs\u003c\/li\u003e \u003cli\u003eResearch with Categorical Data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. \u003c\/p\u003e\u003cp\u003eRequiring only a basic understanding of statistics, \u003ci\u003eUnderstanding Business Research\u003c\/i\u003e is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990427582693,"sku":"NP9781118134269","price":161.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118134269.jpg?v=1761787785","url":"https:\/\/k12savings.com\/es\/products\/understanding-business-research-isbn-9781118134269","provider":"K12savings","version":"1.0","type":"link"}