{"product_id":"typographic-specimens-isbn-9780471284291","title":"Typographic Specimens","description":"Specimens of 38 of the finest type families in the world are brought together in \u003ci\u003eTypographic Specimens: The Great Typefaces\u003c\/i\u003e, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. \u003cp\u003e\u003ci\u003eTypographic Specimens: The Great Typefaces\u003c\/i\u003e will provide information, inspiration, and a keener knowledge of typography.\u003c\/p\u003e Akzidenz-Grotesk\u003cbr\u003eAmerican Typewriter\u003cbr\u003eBaskerville\u003cbr\u003eBembo\u003cbr\u003eBodoni\u003cbr\u003eBookman\u003cbr\u003eCaledonia\u003cbr\u003eCaslon\u003cbr\u003eCentaur\u003cbr\u003eCentury Schoolbook\u003cbr\u003eCheltenham\u003cbr\u003eClarendon\u003cbr\u003eDidot\u003cbr\u003eFolio\u003cbr\u003eFranklin Gothic\u003cbr\u003eFrutiger\u003cbr\u003eFutura\u003cbr\u003eGalliard\u003cbr\u003eGill Sans\u003cbr\u003eGaramond\u003cbr\u003eGoudy Old Style\u003cbr\u003eHelvetica\u003cbr\u003eJanson\u003cbr\u003eKabel\u003cbr\u003eNews Gothic\u003cbr\u003eOptima\u003cbr\u003ePalatino\u003cbr\u003ePerpetua\u003cbr\u003ePlantin\u003cbr\u003eSabon\u003cbr\u003eSerifa\u003cbr\u003eStone Sans\u003cbr\u003eStone Serif\u003cbr\u003eStymie\u003cbr\u003eTimes New Roman\u003cbr\u003eTrump Mediaeval\u003cbr\u003eUnivers\u003cbr\u003eZapf Book \u003cp\u003e1 Akzidenz-Grotesk\u003cbr\u003e\u003ci\u003eWolfgang Weingart\u003c\/i\u003e 10\u003c\/p\u003e \u003cp\u003e2 American Typewriter\u003cbr\u003e\u003ci\u003ePhilip Meggs\u003c\/i\u003e 20\u003c\/p\u003e \u003cp\u003e3 Baskerville\u003cbr\u003e\u003ci\u003eKeith Jones\u003c\/i\u003e 30\u003c\/p\u003e \u003cp\u003e4 Bembo\u003cbr\u003e\u003ci\u003eJeff Price\u003c\/i\u003e 40\u003c\/p\u003e \u003cp\u003e5 Bodoni\u003cbr\u003e\u003ci\u003eRob Carter\u003c\/i\u003e 50\u003c\/p\u003e \u003cp\u003e6 Bookman\u003cbr\u003e\u003ci\u003eRob Carter\u003c\/i\u003e 60\u003c\/p\u003e \u003cp\u003e7 Caledonia\u003cbr\u003e\u003ci\u003eClifford A. Harvey\u003c\/i\u003e 70\u003c\/p\u003e \u003cp\u003e8 Caslon\u003cbr\u003e\u003ci\u003ePaul Rand\u003c\/i\u003e 80\u003c\/p\u003e \u003cp\u003e9 Centaur\u003cbr\u003e\u003ci\u003eBruce Rogers\u003c\/i\u003e 90\u003c\/p\u003e \u003cp\u003e10 Century Schoolbook\u003cbr\u003e\u003ci\u003ePhilip Meggs\u003c\/i\u003e 98\u003c\/p\u003e \u003cp\u003e11 Cheltenham\u003cbr\u003e\u003ci\u003eKit Hinrichs\u003c\/i\u003e 108\u003c\/p\u003e \u003cp\u003e12 Clarendon\u003cbr\u003e\u003ci\u003eBradbury Thompson\u003c\/i\u003e 118\u003c\/p\u003e \u003cp\u003e13 Didot\u003cbr\u003e\u003ci\u003eNed Drew\u003c\/i\u003e 128\u003c\/p\u003e \u003cp\u003e14 Folio\u003cbr\u003e\u003ci\u003ePhilip Meggs\u003c\/i\u003e 138\u003c\/p\u003e \u003cp\u003e15 Franklin Gothic\u003cbr\u003e\u003ci\u003eMalcolm Grear\u003c\/i\u003e 150\u003c\/p\u003e \u003cp\u003e16 Frutiger\u003cbr\u003e\u003ci\u003eJulie Sebastianelli\u003c\/i\u003e 162\u003c\/p\u003e \u003cp\u003e17 Futura\u003cbr\u003e\u003ci\u003eJohn Malinoski\u003c\/i\u003e 172\u003c\/p\u003e \u003cp\u003e18 Galliard\u003cbr\u003e\u003ci\u003eMatthew Carter\u003c\/i\u003e 188\u003c\/p\u003e \u003cp\u003e19 Gill Sans\u003cbr\u003e\u003ci\u003eLarry Clarkson\u003c\/i\u003e 198\u003c\/p\u003e \u003cp\u003e20 Garamond\u003cbr\u003e\u003ci\u003ePaula Scher and Ron Louie\u003c\/i\u003e 208\u003c\/p\u003e \u003cp\u003e21 Goudy Old Style\u003cbr\u003e\u003ci\u003eRoger E. Baer\u003c\/i\u003e 218\u003c\/p\u003e \u003cp\u003e22 Helvetica\u003cbr\u003e\u003ci\u003eSandra Wheeler\u003c\/i\u003e 228\u003c\/p\u003e \u003cp\u003e23 Janson Text\u003cbr\u003e\u003ci\u003eChristopher Ozubko\u003c\/i\u003e 244\u003c\/p\u003e \u003cp\u003e24 Kabel\u003cbr\u003e\u003ci\u003eDouglass Scott\u003c\/i\u003e 252\u003c\/p\u003e \u003cp\u003e25 News Gothic\u003cbr\u003e\u003ci\u003eJeff Barnes\u003c\/i\u003e 262\u003c\/p\u003e \u003cp\u003e26 Optima\u003cbr\u003e\u003ci\u003eHermann Zapf\u003c\/i\u003e 272\u003c\/p\u003e \u003cp\u003e27 Palatino\u003cbr\u003e\u003ci\u003eHermann Zapf\u003c\/i\u003e 282\u003c\/p\u003e \u003cp\u003e28 Perpetua\u003cbr\u003e\u003ci\u003eEve Faulkes\u003c\/i\u003e 292\u003c\/p\u003e \u003cp\u003e29 Plantin\u003cbr\u003e\u003ci\u003eBanu Berker\u003c\/i\u003e 302\u003c\/p\u003e \u003cp\u003e30 Sabon\u003cbr\u003e\u003ci\u003eStephen Chovanec\u003c\/i\u003e 312\u003c\/p\u003e \u003cp\u003e31 Serifa\u003cbr\u003e\u003ci\u003eKatie Salen\u003c\/i\u003e 322\u003c\/p\u003e \u003cp\u003e32 Stone Sans\u003cbr\u003e\u003ci\u003eBrian Wu\u003c\/i\u003e 332\u003c\/p\u003e \u003cp\u003e33 Stone Serif\u003cbr\u003e\u003ci\u003eBrian Wu\u003c\/i\u003e 342\u003c\/p\u003e \u003cp\u003e34 Stymie\u003cbr\u003e\u003ci\u003eLouise Fili\u003c\/i\u003e 352\u003c\/p\u003e \u003cp\u003e35 Times New Roman\u003cbr\u003e\u003ci\u003eDavid Colley\u003c\/i\u003e 362\u003c\/p\u003e \u003cp\u003e36 Trump Mediaeval\u003cbr\u003e\u003ci\u003eRichard Woollacott\u003c\/i\u003e 372\u003c\/p\u003e \u003cp\u003e37 Univers\u003cbr\u003e\u003ci\u003eJohn T. Drew\u003c\/i\u003e 382\u003c\/p\u003e \u003cp\u003e38 Zapf Book\u003cbr\u003e\u003ci\u003eHermann Zapf\u003c\/i\u003e 400\u003c\/p\u003e \u003cb\u003ePhilip Meggs\u003c\/b\u003e is professor at Virginia Commonwealth University, contributing editor of Print magazine, and visiting graduate faculty at Syracuse University. He is the author of \u003ci\u003eType \u0026amp; Image\u003c\/i\u003e and \u003ci\u003eA History of Graphic Design\u003c\/i\u003e, and coauthor of \u003ci\u003eTypographic Design: Form and Communication\u003c\/i\u003e. His design work has been exhibited widely, including Print Regional Annual, CA Annual, Graphis Posters, Photographis, and The New York Art Director's Club. Rob Carter teaches typography and graphic design at Virginia Commonwealth University. His design projects have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club. He is the author of \u003ci\u003eAmerican Typography Today\u003c\/i\u003e and coauthor of \u003ci\u003eTypographic Design: Form and Communication\u003c\/i\u003e. Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family’s section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one’s knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time.\u003cbr\u003e\u003ci\u003eTypographic Specimens: The Great Typefaces\u003c\/i\u003e will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990421848293,"sku":"NP9780471284291","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471284291.jpg?v=1761787761","url":"https:\/\/k12savings.com\/es\/products\/typographic-specimens-isbn-9780471284291","provider":"K12savings","version":"1.0","type":"link"}