{"product_id":"trust-me-isbn-9780470404355","title":"Trust Me","description":"Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.  \u003cp\u003e\u003cb\u003eThe four steps:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eForm the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process.\u003c\/li\u003e \u003cli\u003eBecome connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.\u003c\/li\u003e \u003cli\u003eAsk yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.\u003c\/li\u003e \u003cli\u003eReally listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery communication is both a verbal and a nonverbal conversation\u003c\/p\u003e \u003cp\u003eWe are all unconscious experts in each other’s body language\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Leaders Need Both Charisma and Authenticity 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou need charisma and authenticity to lead effectively\u003c\/p\u003e \u003cp\u003eGesture can convey meaning independent of words\u003c\/p\u003e \u003cp\u003eOur most important dialogues with others take place nonverbally\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Aligning the Two Conversations Will Make You a Powerful Communicator 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunications that align both the content and the nonverbal conversations can be powerful\u003c\/p\u003e \u003cp\u003eWe unconsciously ascribe intent to the gestures we see\u003c\/p\u003e \u003cp\u003eThe paradox of leadership today is that you have to practice to look spontaneous\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Being Open, Part One: How to Master the Verbal Conversation 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe verbal aspect of openness involves clarity of intent\u003c\/p\u003e \u003cp\u003eThe content of an open communication begins with clear framing\u003c\/p\u003e \u003cp\u003eTo conclude an open communication, reach agreement about what has been said\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Being Open, Part Two: How to Master the Nonverbal Conversation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrust is the essential goal of an open, nonverbal conversation\u003c\/p\u003e \u003cp\u003eWhen you communicate, you create a persona that other people unconsciously decode\u003c\/p\u003e \u003cp\u003eIf you work on the conscious control of intention, your gestures take care of themselves\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Being Connected, Part One: How to Master the Verbal Connection 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConnected communication deals with the audience’s concerns\u003c\/p\u003e \u003cp\u003eConnected communication is direct and simple\u003c\/p\u003e \u003cp\u003eConnected communication is reciprocal\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Being Connected, Part Two: How to Master the Nonverbal Connection 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConnection is first and foremost about closeness\u003c\/p\u003e \u003cp\u003eEverything significant between people happens in personal space or intimate space\u003c\/p\u003e \u003cp\u003eYou can signal your intent with your posture\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 How to Be Passionate with Content 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLabel the emotion\u003c\/p\u003e \u003cp\u003eTell an uncomfortable truth\u003c\/p\u003e \u003cp\u003eVerbal restraint can be a more powerful indicator of depth of feeling than excess\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 How to Be Passionate Nonverbally 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first place people look to find passion is in the voice\u003c\/p\u003e \u003cp\u003eA good voice needs resonance and presence\u003c\/p\u003e \u003cp\u003eFocus on your emotional attitude toward your meeting, topic, or event\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Listening, Part One: How to Listen Verbally — and Charismatically 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAt its most basic, good listening offers feedback\u003c\/p\u003e \u003cp\u003eThe most powerful kind of listening is empathic and analytical\u003c\/p\u003e \u003cp\u003eIdentify the emotion and state its underlying causes without trying to solve the problem\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Listening, Part Two: How to Listen Nonverbally — and Charismatically 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eListen with your whole body\u003c\/p\u003e \u003cp\u003eListening is at the heart of real charisma\u003c\/p\u003e \u003cp\u003eYou must learn to read others’ emotions consciously\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 How to Read Others 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpenness is expressed through the face and torso\u003c\/p\u003e \u003cp\u003eYour unconscious evaluation will be more accurate than your conscious one (at fi rst)\u003c\/p\u003e \u003cp\u003eLook for overall body orientation to determine the state of your alliances\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Principles of Persuasive Content 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhrase your arguments so that your listeners can hear them\u003c\/p\u003e \u003cp\u003ePersuasive rhetoric has a clear goal in mind and is usually transparent about it\u003c\/p\u003e \u003cp\u003eAuthenticity and charisma in content require self-revelation in a confessional age\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Principles of Persuasive Nonverbal Communication 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf the two conversations are aligned, you can be an effective communicator\u003c\/p\u003e \u003cp\u003eDecision making is largely an emotional, and therefore a nonverbal, process\u003c\/p\u003e \u003cp\u003eAuthenticity and charisma derive from becoming open, connected, passionate, and listening with and to your audience\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Conclusion: Leadership Is Communication 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eControl your body language by controlling your intent\u003c\/p\u003e \u003cp\u003eWatch for unconscious betrayals through your body language\u003c\/p\u003e \u003cp\u003eRepetition is the key to the unconscious\u003c\/p\u003e \u003cp\u003eNotes 189\u003c\/p\u003e \u003cp\u003eAcknowledgments 197\u003c\/p\u003e \u003cp\u003eThe Author 199\u003c\/p\u003e \u003cp\u003eIndex 201\u003c\/p\u003e \"Nick Morgan’s \u003ci\u003eTrust Me\u003c\/i\u003e approaches corporate and executive communication from a new and different perspective, that of the professional performer. His approach acknowledges the realities of modern business and, once you get beyond the first few uncomfortable steps where you’re thinking of a thousand things at once, you will communicate more openly, authentically, and charismatically.\" —Technology \u0026amp; Society (www.techsoc.com\/trustme.htm \u003chttp:www.techsoc.comtrustme.htm\u003e\u003c\/http:www.techsoc.comtrustme.htm\u003e) \u003cp\u003eTHE AUTHOR\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNICK MORGAN,\u003c\/b\u003e founder of Public Words Inc., is one of America’s top communication and speech coaches. He is a former Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and served as editor of the \u003ci\u003eHarvard Management Communication Letter\u003c\/i\u003e. He is the author of the acclaimed book \u003ci\u003eWorking the Room\u003c\/i\u003e, reprinted in paperback as \u003ci\u003eGive Your Speech, Change the World.\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003eIn this book, acclaimed communications coach Nick Morgan shows how you can become an effective, charismatic speaker by communicating with authenticity and respect for your audience. \u003ci\u003eTrust Me\u003c\/i\u003e presents a four-step process (which Morgan perfected while teaching at Harvard) that enables you to find your own best personal communication style to maximize your persuasiveness and presence. This proven process works whether you’re speaking to a group or in a one-on-one conversation.\u003c\/p\u003e \u003cp\u003eAs Morgan explains, we are all unconscious experts in reading each other’s body language. When words and body language are in conflict, we believe the body language every time. This makes conscious efforts to change our unconscious behavior difficult. Even momentary lapses are perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTrust Me\u003c\/i\u003e outlines the four steps to communication success: \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eOPENNESS\u003c\/li\u003e \u003cli\u003eCONNECTION\u003c\/li\u003e  \u003cli\u003ePASSION\u003c\/li\u003e  \u003cli\u003eLISTENING\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e \u003cp\u003e In addition, the book offers an in-depth analysis of the research that underlies the four-step process and includes tips for controlling fear when communicating.  \u003c\/p\u003e\u003cp\u003e At a time when there is little tolerance for hype and spin, this book offers a practical, clear guide for becoming a persuasive and authentic communicator.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990417031397,"sku":"NP9780470404355","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470404355.jpg?v=1761787742","url":"https:\/\/k12savings.com\/es\/products\/trust-me-isbn-9780470404355","provider":"K12savings","version":"1.0","type":"link"}