{"product_id":"travel-tourism-and-hospitality-research-isbn-9780471582489","title":"Travel, Tourism, and Hospitality Research","description":"The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising. Partial table of contents:\u003cbr\u003e \u003cbr\u003e A MANAGERIAL PERSPECTIVE.\u003cbr\u003e \u003cbr\u003e A Perspective on the Purpose and Nature of Tourism Research Methods(C. Gunn).\u003cbr\u003e \u003cbr\u003e FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH.\u003cbr\u003e \u003cbr\u003e Scaling and Attitude Measurement in Travel and Tourism Research (G.McDougall \u0026amp; H. Munro).\u003cbr\u003e \u003cbr\u003e NATIONAL, REGIONAL, AND MUNICIPAL PERSPECTIVES.\u003cbr\u003e \u003cbr\u003e Research in National Tourist Organizations (G. Taylor).\u003cbr\u003e \u003cbr\u003e SOME DISCIPLINARY PERSPECTIVES.\u003cbr\u003e \u003cbr\u003e The Political Dimensions of Tourism (L. Richter).\u003cbr\u003e \u003cbr\u003e AN INDUSTRY SECTOR PERSPECTIVE.\u003cbr\u003e \u003cbr\u003e Research Needs of Travel Retailers and Wholesalers (E.Wohlmuth).\u003cbr\u003e \u003cbr\u003e ASSESSING THE IMPACTS OF TOURISM.\u003cbr\u003e \u003cbr\u003e Event Tourism: Evaluating the Impacts (D. Getz).\u003cbr\u003e \u003cbr\u003e DATA COLLECTION METHODS OF PARTICULAR RELEVANCE.\u003cbr\u003e \u003cbr\u003e En Route Surveys (F. Hurst).\u003cbr\u003e \u003cbr\u003e SPECIAL MARKETING APPLICATIONS.\u003cbr\u003e \u003cbr\u003e Estimating the Potential of International Markets (D.Wynegar).\u003cbr\u003e \u003cbr\u003e Index.  \u003cp\u003eJ. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education \u0026amp; Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990410674405,"sku":"NP9780471582489","price":140.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471582489.jpg?v=1761787718","url":"https:\/\/k12savings.com\/es\/products\/travel-tourism-and-hospitality-research-isbn-9780471582489","provider":"K12savings","version":"1.0","type":"link"}