{"product_id":"transitioning-to-virtual-and-hybrid-events-isbn-9781119747178","title":"Transitioning to Virtual and Hybrid Events","description":"\u003cp\u003e\u003cb\u003eC\u003c\/b\u003e\u003cb\u003ereating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransitioning to Virtual and Hybrid Events\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003eexplains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning, creating, and implementing a digital event\u003c\/li\u003e \u003cli\u003eChoosing between a stream, a webcast, or a hybrid event\u003c\/li\u003e \u003cli\u003eEvaluating different technological solutions\u003c\/li\u003e \u003cli\u003eProducing compelling virtual content for a variety of scenarios\u003c\/li\u003e \u003cli\u003eEffectively promoting online events\u003c\/li\u003e \u003cli\u003eMeeting the needs of a diverse and global audience \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTransitioning to Virtual and Hybrid Events \u003c\/i\u003eis an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis. \u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003eChapter 1 Understanding Virtual and Hybrid Events 1\u003c\/p\u003e \u003cp\u003eChapter 2 Understanding Virtual Communication Tools 11\u003c\/p\u003e \u003cp\u003eChapter 3 Converting from Physical to Virtual 27\u003c\/p\u003e \u003cp\u003eChapter 4 Hybrid Events: The Best of Both Worlds 39\u003c\/p\u003e \u003cp\u003eChapter 5 Virtual Event Planning 101 53\u003c\/p\u003e \u003cp\u003eChapter 6 Assembling Your Virtual Event or Hybrid Event Team 65\u003c\/p\u003e \u003cp\u003eChapter 7 Adapting Your Content for Virtual 77\u003c\/p\u003e \u003cp\u003eChapter 8 Preparing Speakers for Virtual Appearances 105\u003c\/p\u003e \u003cp\u003eChapter 9 Monetization through Exhibitors and Sponsorships 117\u003c\/p\u003e \u003cp\u003eChapter 10 Marketing Your Virtual Event 139\u003c\/p\u003e \u003cp\u003eChapter 11 The Power of Virtual Event Data 157\u003c\/p\u003e \u003cp\u003eConclusion: Virtual Events Are Here to Stay 169\u003c\/p\u003e \u003cp\u003eAbout the Authors 179\u003c\/p\u003e \u003cp\u003eAppendix: Glossary of Terms 181\u003c\/p\u003e \u003cp\u003eIndex 187\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBEN CHODOR\u003c\/b\u003e is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGABRIELLA CYRANSKI\u003c\/b\u003e works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.   \u003c\/p\u003e\u003cp\u003eWe'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTransitioning to Virtual and Hybrid Events\u003c\/i\u003e is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practical guide gives you expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars that meet the needs of any situation. With this book as your guide, you'll quickly learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse virtual communication tools and online platforms\u003c\/li\u003e \u003cli\u003eAssemble your team to plan and implement a digital event\u003c\/li\u003e \u003cli\u003eAdapt and integrate your content for virtual events\u003c\/li\u003e \u003cli\u003eSelect a stream, a webcast, or a hybrid event to meet specific needs\u003c\/li\u003e \u003cli\u003eMarket online events to a diverse global audience\u003c\/li\u003e \u003cli\u003eLeverage the power of virtual event data analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTransitioning to Virtual and Hybrid Events\u003c\/i\u003e shows you that you do not need to be a communications technology expert to develop and implement digital meetings, online conferences, and hybrid events—all you need is the creativity and the desire to connect people in a way that is meaningful and memorable.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to immediately leverage virtual solutions for engaging in-person online events\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"As business leaders, we are tasked with serving, delighting, entertaining, and educating our customers and event attendees. And that's why the material in this book is so important. It provides not only the strategic guidance necessary to embrace this massive pivot from in-person to online events, but the practical tools that are critical in order to execute flawlessly and connect with your audience in a unique and memorable way.\"\u003cbr\u003e \u003cb\u003e—Kathleen Alcorn,\u003c\/b\u003e VP of Marketing, Intrado Digital Media \u003c\/p\u003e\u003cp\u003eCreating virtual events is not as simple as moving the same content online. Providing your attendees with an incredible user experience requires you to innovate. \u003ci\u003eTransitioning to Virtual and Hybrid Events\u003c\/i\u003e explains everything you need to know about planning, creating, and implementing a winning digital event. The authors draw from their hard-earned expertise in digital media and enterprise communications to provide you with step-by-step instructions on selecting your event topics, preparing your speakers, using virtual communication tools, marketing and monetizing your event, and much more. Clear, jargon-free guidance helps you develop virtual and hybrid event strategies that drive attendance and revenue, extend the reach of your content, attract more interest in your company, and keep you connected with investors, partners, vendors, employees, and customers anywhere in the world. This must have resource is essential reading for anyone needing to create solutions to meet the virtual communication needs of any type of organization.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990408052965,"sku":"NP9781119747178","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119747178.jpg?v=1761787707","url":"https:\/\/k12savings.com\/es\/products\/transitioning-to-virtual-and-hybrid-events-isbn-9781119747178","provider":"K12savings","version":"1.0","type":"link"}