{"product_id":"transcultural-communication-isbn-9780470673942","title":"Transcultural Communication","description":"In \u003ci\u003eTranscultural Communication\u003c\/i\u003e, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world.\u003cbr\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eIncludes examples of mediatization and transcultural communication from a variety of cultural contexts\u003c\/li\u003e \u003cli\u003eCovers an array of different types of media, including mass media and digital media\u003c\/li\u003e \u003cli\u003eIncorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Approaches to Transcultural Communication 10\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Consequences of Globalization 13\u003c\/p\u003e \u003cp\u003e2.2 Postcolonial Critique 18\u003c\/p\u003e \u003cp\u003e2.3 Methodological Reflections 22\u003c\/p\u003e \u003cp\u003e2.4 Integrative Analyses 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Regulation of Transcultural Communication 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Global Commercialization and Communicative Infrastructure 39\u003c\/p\u003e \u003cp\u003e3.2 State Regulation 51\u003c\/p\u003e \u003cp\u003e3.3 From the Free Flow of Communication to the Regulation of Globalization 59\u003c\/p\u003e \u003cp\u003e3.4 The Global Governance of Media 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Production of Media and their Transcultural Contexts 82\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 The Cultures of Production within Global Media Businesses 88\u003c\/p\u003e \u003cp\u003e4.2 The Transculturality of Journalistic Practice 98\u003c\/p\u003e \u003cp\u003e4.3 Alternative Forms of Media Production 104\u003c\/p\u003e \u003cp\u003e4.4 Media Cities as Transcultural Locations 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Transculturality of Media Products 124\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Hollywood, Bollywood, and Nollywood 128\u003c\/p\u003e \u003cp\u003e5.2 The Import of Programs and the Adaptation of Formats 140\u003c\/p\u003e \u003cp\u003e5.3 The Articulation of News 154\u003c\/p\u003e \u003cp\u003e5.4 Media Events 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Appropriation of Media and Transculturation 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 The Appropriation of Media as Cultural Localization 181\u003c\/p\u003e \u003cp\u003e6.2 Media Disjunctions in a Mediatized Everyday World 193\u003c\/p\u003e \u003cp\u003e6.3 Communities and Communitization 205\u003c\/p\u003e \u003cp\u003e6.4 Media Identity and Citizenship 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Perspectives on Transcultural Communication 226\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgements 231\u003c\/p\u003e \u003cp\u003eReferences 234\u003c\/p\u003e \u003cp\u003eIndex 270\u003c\/p\u003e \"...an engaging and well-balanced introduction to contemporary developments in global media communication from a transcultural perspective...a highly stimulating read for students and novice scholars alike.\" - \u003ci\u003eCommunications - The European Journal of Communication Research\u003c\/i\u003e \u003cb\u003eAndreas Hepp\u003c\/b\u003e is Professor of Media and Communication Studies in the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. He is the author of \u003ci\u003eCultures of Mediatization\u003c\/i\u003e (2013), co-editor, with Friedrich Krotz, of \u003ci\u003eMediatized Worlds: Culture and Society in a Media Age\u003c\/i\u003e (2014), and co-editor, with Nick Couldry and Friedrich Krotz, of \u003ci\u003eMedia Events in a Global Age\u003c\/i\u003e (2010).  \u003cp\u003eFrom local events trending internationally on Twitter, to the growing popularity of global news networks like CNN, Aljazeera, and BBC World, we no longer communicate and consume media within one culture but across many. In \u003ci\u003eTranscultural Communication\u003c\/i\u003e Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Citing examples from an array of media forms and cultural contexts, Hepp addresses transcultural communication’s impact on media regulation, media production, media products and platforms, and media appropriation.\u003c\/p\u003e Offering an original and refreshing take on global media, \u003ci\u003eTranscultural Communication\u003c\/i\u003e is ideal reading for students studying the current international media landscape.","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990405103845,"sku":"NP9780470673942","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470673942.jpg?v=1761787695","url":"https:\/\/k12savings.com\/es\/products\/transcultural-communication-isbn-9780470673942","provider":"K12savings","version":"1.0","type":"link"}