{"product_id":"trampled-by-unicorns-isbn-9781119730644","title":"Trampled by Unicorns","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestseller\u003cbr\u003e\u003cbr\u003eAn insider’s revealing and in-depth examination of Big Tech’s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrampled by Unicorns: Big Tech’s Empathy Problem and How to Fix It\u003c\/i\u003e explores how technology has progressed humanity’s most noble pursuits, while also grappling with the origins of the industry’s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech’s stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.\u003c\/p\u003e \u003cp\u003eOffering an account of the world of tech startups in the United States and Europe—from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)—\u003ci\u003eTrampled by Unicorns\u003c\/i\u003e argues that the causes and consequences of Big Tech’s failures originate from four main sources: the Valley’s cultural insularity, the hyper-growth business model, the sector’s stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.\u003c\/p\u003e \u003cp\u003eGavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers\/users to drive the change necessary to create better, more sustainable businesses—and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrampled by Unicorns’\u003c\/i\u003e exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology’s all-empowering prospect. An illuminating book full of insights, \u003ci\u003eTrampled by Unicorns\u003c\/i\u003e describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, “we don’t need less tech, we need more empathetic tech.” And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Monsters of Scale\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Making the World a Better Place 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTech as Driver of Economic and Social Progress 7\u003c\/p\u003e \u003cp\u003eHidden Effects 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Culture Bubble 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“What Do Engineers Know About the World!” 16\u003c\/p\u003e \u003cp\u003e“Steve Jobs Didn’t Build Apple by Being Humble and Caring About People” 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Emerald Cities 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Landlords Pounding on the Door” 25\u003c\/p\u003e \u003cp\u003e“We Know Our Responsibility to Help Starts at Home” 28\u003c\/p\u003e \u003cp\u003e“Shockingly Poor Value for Taxpayers” 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The New Feudalism 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Human Impact of Tech Disruption 35\u003c\/p\u003e \u003cp\u003e“They Do a Lot More Revenue with a Lot Fewer People” 39\u003c\/p\u003e \u003cp\u003e$1.42 per Hour 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Anti-Social Networks 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUndermining Facts and Science 44\u003c\/p\u003e \u003cp\u003eDemocracy Under Attack 47\u003c\/p\u003e \u003cp\u003eUnrelenting Hate 50\u003c\/p\u003e \u003cp\u003e“When She Showed Me the Messages, I Just Felt Sick” 53\u003c\/p\u003e \u003cp\u003e“#NewZealandmosqueattack” 54\u003c\/p\u003e \u003cp\u003e“The Ugly” 57\u003c\/p\u003e \u003cp\u003eYouTube Recommended Alex Jones 15 Billion Times 58\u003c\/p\u003e \u003cp\u003eSection 230 60\u003c\/p\u003e \u003cp\u003e“You’re Arguing About Whether the Baby’s Dead” 61\u003c\/p\u003e \u003cp\u003e“I’m Going to Show You More Car Crashes” 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Venture Capital and the Holy Grail of Scale 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Good, the Bad, and the Ugly 69\u003c\/p\u003e \u003cp\u003e“It’s All About Scale” 70\u003c\/p\u003e \u003cp\u003e“You Don’t Scale Fast If You Try to Get Everything Perfect” 72\u003c\/p\u003e \u003cp\u003eFOMO 73\u003c\/p\u003e \u003cp\u003eHarvard or Stanford? 74\u003c\/p\u003e \u003cp\u003eA New Investor Class? 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Psychos of the Valley 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Grandiose Sense of Self-Worth and Poor Behavioral Controls 81\u003c\/p\u003e \u003cp\u003eShallow Affect (Superficial Emotional Responses) 83\u003c\/p\u003e \u003cp\u003ePathological Lying 85\u003c\/p\u003e \u003cp\u003eA Lack of Remorse or Guilt and a Failure to Accept Responsibility for One’s Own Actions 86\u003c\/p\u003e \u003cp\u003eCallousness and Lack of Empathy 87\u003c\/p\u003e \u003cp\u003eJuvenile Delinquency 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Between Scylla and Charybdis: What Happens If We Do Nothing 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Orwell Scenario 92\u003c\/p\u003e \u003cp\u003eThe Huxley Scenario 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Fixing the Chaos Factory \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 We Should All Be Chief Empathy Officer 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Does an Empathetic Company Look Like? 107\u003c\/p\u003e \u003cp\u003e1. People 108\u003c\/p\u003e \u003cp\u003e2. Decision-Making Processes 114\u003c\/p\u003e \u003cp\u003e3. Business Model and Economics 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 A Multiplayer Game: Corporate Governance in Tech 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Investors 121\u003c\/p\u003e \u003cp\u003e2. Boards and Shareholders 122\u003c\/p\u003e \u003cp\u003e3. Stock Exchanges 125\u003c\/p\u003e \u003cp\u003e4. Investment Bankers and Proxy Advisors 126\u003c\/p\u003e \u003cp\u003e5. Industry Bodies 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Breaking Up Big Tech? 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBig Tech’s Anticompetitive Behavior 130\u003c\/p\u003e \u003cp\u003eThe Anti-Antitrust Cocktail 132\u003c\/p\u003e \u003cp\u003eReinvigorating Antitrust 133\u003c\/p\u003e \u003cp\u003eZuckerberg’s Pushback (And Where He’sWrong) 139\u003c\/p\u003e \u003cp\u003eAntitrust Is Not a Universal Tool 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Tax, Privacy, and Other Running Sores 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImplementing Fair and Equitable Taxation 146\u003c\/p\u003e \u003cp\u003eModernizing Employment and Labor Protections 151\u003c\/p\u003e \u003cp\u003eProtecting Privacy and Rethinking Data Ownership 153\u003c\/p\u003e \u003cp\u003eFighting for the Preservation of Facts and Civil Discourse 158\u003c\/p\u003e \u003cp\u003eSetting Standards for Algorithms, Artificial Intelligence, and Facial Recognition 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Big Tech Broke the News Media: What’s Next? 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Sign a Big Check, Then Get Out of theWay” 174\u003c\/p\u003e \u003cp\u003eFacebook and Google Are New Versions of Media Companies 177\u003c\/p\u003e \u003cp\u003eNews Organizations Need More Than Ever to Keep Big Tech Accountable 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 People Power 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEpilogue: A Manifesto for Change 185\u003c\/p\u003e \u003cp\u003eAcknowledgments 191\u003c\/p\u003e \u003cp\u003eAbout the Author 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMAËLLE GAVET\u003c\/b\u003e has been named one of Fortune's 40 under 40, a Young Global Leader by the World Economic Forum, one of the Most Creative People in Business by??\u003ci\u003eFast Company\u003c\/i\u003e and was on \u003ci\u003eTime\u003c\/i\u003e magazine's list of the 25 Top 'Female Techpreneurs'. She has been a senior executive at numerous large tech companies around the world, including the Priceline Group (OpenTable, Kayak,??Booking.com) and Compass. She was also a Principal at the Boston Consulting Group for 6 years.   \u003c\/p\u003e\u003cp\u003eAn insider's revealing and in-depth examination of Big Tech's failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTrampled by Unicorns: Big Tech's Empathy Problem and How to Fix It\u003c\/i\u003e explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society. \u003c\/p\u003e\u003cp\u003eOffering an account of the world of tech startups in the United States and Europe—from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)— \u003ci\u003eTrampled by Unicorns\u003c\/i\u003e argues that the causes and consequences of Big Tech's failures originate from four main sources: the Valley's cultural insularity, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track. \u003c\/p\u003e\u003cp\u003eGavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers\/users to drive the change necessary to create better, more sustainable businesses—and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTrampled by Unicorns'\u003c\/i\u003e exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology's all-empowering prospect. An illuminating book full of insights, \u003ci\u003eTrampled by Unicorns\u003c\/i\u003e describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, \"we don't need less tech, we need more empathetic tech.\" And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eTRAMPLED BY UNICORNS\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Gavet has delivered a very important piece of work which highlights the issues around technology, information, democracy, and the human condition. Everyone will benefit from reading her analysis.\"\u003cbr\u003e \u003cb\u003e—ROBERT SIEGEL,\u003c\/b\u003e Lecturer in Management, Stanford Graduate School of Business \u003c\/p\u003e\u003cp\u003e\"Gavet proposes a number of remedies—not quick fixes, but fundamental shifts into more equitable, long-term thinking that will actually make everyone much happier without the addictive highs of 100x returns and CEO worship.\"\u003cbr\u003e \u003cb\u003e—ESTHER DYSON,\u003c\/b\u003e Founding Chair, ICANN; Executive Founder, Wellville \u003c\/p\u003e\u003cp\u003e\"Despite being a tech insider, Maëlle Gavet successfully applies outside-in thinking to the tech backlash. The future of tech depends on it.\"\u003cbr\u003e \u003cb\u003e—CHRISTA QUARLES,\u003c\/b\u003e Former CEO, OpenTable; Board Member, Kimberly-Clark and Affirm \u003c\/p\u003e\u003cp\u003e\"Gavet doesn't just discuss the current and emerging problems confronting the tech industry and those of us who use their products; she recommends thoughtful and implementable solutions. This is a book for anyone who cares about the future of technology and the technology industry.\"\u003cbr\u003e \u003cb\u003e—LARRY IRVING,\u003c\/b\u003e Former U.S. Assistant Secretary of Commerce; Member, Internet Hall of Fame \u003c\/p\u003e\u003cp\u003e\"Maëlle Gavet has written a book that should be an alert to us all—not by pointing a finger, but through sound diagnosis leading to a credible course of action. A great contribution to inform a public debate that needs to happen now.\"\u003cbr\u003e \u003cb\u003e—RICHARD STRAUB,\u003c\/b\u003e Founder and President, Global Peter Drucker Forum \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Trampled by Unicorns\u003c\/i\u003e is essential reading for anyone who leads or aspires to lead people and companies.\"\u003cbr\u003e \u003cb\u003e—SHAN-LYN MA,\u003c\/b\u003e CEO, Zola\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990404808933,"sku":"NP9781119730644","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119730644.jpg?v=1761787694","url":"https:\/\/k12savings.com\/es\/products\/trampled-by-unicorns-isbn-9781119730644","provider":"K12savings","version":"1.0","type":"link"}