{"product_id":"trailblazers-isbn-9780470593479","title":"Trailblazers","description":"\u003cb\u003eMake diversity your competitive advantage\u003c\/b\u003e  \u003cp\u003eTo reap the full benefits of diversity and inclusion, today's forward thinking companies look past \"diversity\" training towards a more comprehensive, holistic business approach. These leaders incorporate diversity and inclusion into every aspect of business culture, employee engagement, talent management and market penetration.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrailblazers\u003c\/i\u003e reveals the practices, metrics and research, as well as the anecdotal evidence, for building and sustaining workplace cultures that make strategic diversity and inclusion a business necessity. Focusing on concrete actions you can implement immediately, this insider guide profiles the best practices award-winning companies have used on a sustained basis to transform their organizations.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCaptures insights and best practices from the most effective Chief Diversity Officers, several of which are determined by the \u003ci\u003eDiversity Inc\u003c\/i\u003e Top 50 Companies for Diversity\u003c\/li\u003e \u003cli\u003eCompanies profiled include IBM, Dell, Verizon, Merck and Co, Sodexo, Verizon, Andrews Kurth, The Coca-Cola Company, American Airlines, Citi, Ford, Shell and Pitney Bowes\u003c\/li\u003e \u003cli\u003eCovers everything from how to use employee resource groups to help target consumers and forge tighter client relationships; from talent optimization, leadership development and retention, to increasing middle management engagement and the skill-sets required for effective Chief Diversity Officers as true business partners and more\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eTrailblazers\u003c\/i\u003e gives you an in-depth view from the inside out of which practical solutions make diversity and inclusion efforts a systemic and winning way of doing business for today's top-performing companies. \u003cp\u003eForeword xiv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvi\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Meet the Trailblazers 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMichael Collins, \u003ci\u003eAmerican Airlines\u003c\/i\u003e 2\u003c\/p\u003e \u003cp\u003eElizabeth A. Campbell, \u003ci\u003eAndrews Kurth\u003c\/i\u003e, LLP 5\u003c\/p\u003e \u003cp\u003eAna Duarte McCarthy, Citi 7\u003c\/p\u003e \u003cp\u003eSteve Bucherati, The \u003ci\u003eCoca-Cola\u003c\/i\u003e Company 8\u003c\/p\u003e \u003cp\u003eGilbert ‘‘Gil’’ F. Casellas, \u003ci\u003eDell\u003c\/i\u003e 10\u003c\/p\u003e \u003cp\u003eKiersten Robinson, \u003ci\u003eFord Motor Company\u003c\/i\u003e 12\u003c\/p\u003e \u003cp\u003eRon Glover, IBM 14\u003c\/p\u003e \u003cp\u003eDeborah ‘‘Deb’’ Dagit, \u003ci\u003eMerck \u0026amp; Company\u003c\/i\u003e 15\u003c\/p\u003e \u003cp\u003eSusan Johnson, \u003ci\u003ePitney Bowes\u003c\/i\u003e 18\u003c\/p\u003e \u003cp\u003eFrancene Young, \u003ci\u003eShell\u003c\/i\u003e 19\u003c\/p\u003e \u003cp\u003eRohini Anand, PhD, \u003ci\u003eSodexo\u003c\/i\u003e 21\u003c\/p\u003e \u003cp\u003eMagda Yrizarry, \u003ci\u003eVerizon Communications, Inc\u003c\/i\u003e. 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The CEO’s Role in Success: Commitment 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCEO Commitment Is Four-Fold 28\u003c\/p\u003e \u003cp\u003eCommitment Signals Importance 35\u003c\/p\u003e \u003cp\u003eWalking the Walk 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Trailblazers: Chief Diversity Officer’s Role in Success 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding, Collaborating, Leading, and Leaving a Legacy 41\u003c\/p\u003e \u003cp\u003e7.5 Critical Competencies of Effective CDOs 45\u003c\/p\u003e \u003cp\u003eIn Their Own Words—On Being an Effective Leader of Inclusion and Diversity 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Communicating the Vision 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Variety of Communications Vehicles Are Required 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Accountability for Results 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHard Impact from the ‘‘Soft’’ Stuff 75\u003c\/p\u003e \u003cp\u003eIt Takes a Village 76\u003c\/p\u003e \u003cp\u003eEmbracing Resistance 84\u003c\/p\u003e \u003cp\u003eWhy Resistance Occurs 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Middle Managers: Much-Maligned Malcontents or Implementation Powerhouses? 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFocus 94\u003c\/p\u003e \u003cp\u003eRoad Maps and Milestones 95\u003c\/p\u003e \u003cp\u003eThe ‘‘Numbas’’: Numbers and Metrics 96\u003c\/p\u003e \u003cp\u003ePerformance Management and Recognition 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Changing the Culture through Education: Why Diversity Training Doesn’t Work—and How to Fix It 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Myth about Inclusion and Diversity Training 101\u003c\/p\u003e \u003cp\u003eTraining as a Tool to Reduce the Threat of Lawsuits 103\u003c\/p\u003e \u003cp\u003eMany Leaders Want to Follow the Path of Least Resistance 104\u003c\/p\u003e \u003cp\u003eHow to Make Inclusion and Diversity Education Worth the Investment 105\u003c\/p\u003e \u003cp\u003eIncluding Education and Training Measures in the Audit 106\u003c\/p\u003e \u003cp\u003eOne Size Does Not Fit All 107\u003c\/p\u003e \u003cp\u003eDevelop Processes Your Leaders Will Use to Reinforce the Learning Immediately and Long Term 107\u003c\/p\u003e \u003cp\u003eDevelop an Effective Evaluation Process 108\u003c\/p\u003e \u003cp\u003eIdentify the Facilitators for Delivery of Inclusion and Diversity Efforts 109\u003c\/p\u003e \u003cp\u003eEvaluate All Company Training and Education from a Diversity Perspective 110\u003c\/p\u003e \u003cp\u003eDevelop Scorecards for Diversity and Inclusion Training 110\u003c\/p\u003e \u003cp\u003eWhat Trailblazers Are Saying and Doing 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Sticky StrategiesTM to Keep Your Pipeline Filled 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Right First Step 120\u003c\/p\u003e \u003cp\u003eSticky StrategiesTM That Work 121\u003c\/p\u003e \u003cp\u003eMentoring, Sponsoring, and Coaching 127\u003c\/p\u003e \u003cp\u003eSuccession Planning 130\u003c\/p\u003e \u003cp\u003eRepresentation Tracking 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Community Involvement and Social Responsibility:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs It Just Good Public Relations or Is There More? 133\u003c\/p\u003e \u003cp\u003eCommunity Involvement: A Responsibility and Good Business 133\u003c\/p\u003e \u003cp\u003eLinking Diversity Efforts and Community Involvement 134\u003c\/p\u003e \u003cp\u003eLeading the Way through Supporting Professional Associations 136\u003c\/p\u003e \u003cp\u003eBuilding Bridges through Learning and Trust 138\u003c\/p\u003e \u003cp\u003eEngaging Employees for Increased Commitment 140\u003c\/p\u003e \u003cp\u003eConnecting to Global Communities 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Global Diversity and Inclusion 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdopting a Global Mindset 143\u003c\/p\u003e \u003cp\u003eTechnology and Global Diversity 144\u003c\/p\u003e \u003cp\u003eDifferences Matter 145\u003c\/p\u003e \u003cp\u003eInequality Is Global 146\u003c\/p\u003e \u003cp\u003eGeneralize; Don’t Stereotype 147\u003c\/p\u003e \u003cp\u003eJourney from Equal Employment Opportunity to Inclusion and Diversity 147\u003c\/p\u003e \u003cp\u003eCustomers Exercise Their Choices 149\u003c\/p\u003e \u003cp\u003eGlobal Diversity and Talent Management 150\u003c\/p\u003e \u003cp\u003eAccelerating Results 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Marketplace\/Brand Eminence 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRelationship of Inclusion and Diversity to the Marketplace 154\u003c\/p\u003e \u003cp\u003eEvaluations and Recognitions: Double-Edged Swords? 157\u003c\/p\u003e \u003cp\u003eMaking the Words and the Music Match 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 And the Reseach Says : Facts vs. Myths 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 161\u003c\/p\u003e \u003cp\u003eAre Leaders of Color the Best Leaders of Diversity Initiatives? 162\u003c\/p\u003e \u003cp\u003eDeep-Level Diversity versus Surface-Level Diversity Perspectives 163\u003c\/p\u003e \u003cp\u003eUniversities Employing Professionals of Color: What Are Their Results? 166\u003c\/p\u003e \u003cp\u003eStrategic Priorities of Diversity and Inclusion 166\u003c\/p\u003e \u003cp\u003eType and Extent of Diversity Activities 168\u003c\/p\u003e \u003cp\u003eIs It All about the Money for Employees of Color? 170\u003c\/p\u003e \u003cp\u003eAre All Employees Sensitive to Diversity Climate Issues? 171\u003c\/p\u003e \u003cp\u003eThe Impact of Diversity on Climate for Employees of Color and the Outcomes 173\u003c\/p\u003e \u003cp\u003eResearch Setting: U.S. Business Schools 175\u003c\/p\u003e \u003cp\u003eResearch Summary 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Diversity and Inclusion Councils: Internal and External 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrengthening Connectivity inside the Organization 181\u003c\/p\u003e \u003cp\u003eExternal Diversity Councils: Inviting the Outside In 185\u003c\/p\u003e \u003cp\u003eFast-Forward 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Employee Resource Groups or Networks 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetworks for Business Advancement 194\u003c\/p\u003e \u003cp\u003eERGs 195\u003c\/p\u003e \u003cp\u003eTypes of Employee Resource Groups 196\u003c\/p\u003e \u003cp\u003eChaired by Senior Management 198\u003c\/p\u003e \u003cp\u003eA Deeper Look at ERGs\/Networks and D \u0026amp; I 199\u003c\/p\u003e \u003cp\u003eRewards and Recognition 200\u003c\/p\u003e \u003cp\u003eA Question of Faith 201\u003c\/p\u003e \u003cp\u003eTracking Employee Resource Groups 202\u003c\/p\u003e \u003cp\u003eMore than One Way to Achieve Results 202\u003c\/p\u003e \u003cp\u003eBudgets for ERGs 203\u003c\/p\u003e \u003cp\u003eA Word about Social Networking 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Supplier Diversity: A Strategic Procurement Choice 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFirst Tier, Second Tier—Where to Focus? 206\u003c\/p\u003e \u003cp\u003eSupplier Diversity at Its Core 207\u003c\/p\u003e \u003cp\u003eDoes Supplier Diversity Translate into Results for the Business? 209\u003c\/p\u003e \u003cp\u003eOpportunity Is the Key Word 209\u003c\/p\u003e \u003cp\u003eReaching Out to Diverse Suppliers 210\u003c\/p\u003e \u003cp\u003eDefining Goals within a Company 211\u003c\/p\u003e \u003cp\u003eMeasures of Success 212\u003c\/p\u003e \u003cp\u003eAppendix: Study Methodology and Samples 215\u003c\/p\u003e \u003cp\u003eNotes 219\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eREDIA ANDERSON,\u003c\/b\u003e executive coach and nationally recognized leader in the field of inclusion and diversity, is a former chief diversity officer (Deloitte, Equiva Services—joint venture between Shell\/Texaco\/Saudi Aramco) and has worked with Fortune 500 corporations, partnerships, and universities. Redia is Managing Partner of Anderson People Strategies, LLC, where she helps organizations align people, performance, and results. Redia has been featured in national publications such as \u003ci\u003eWorking Mother\u003c\/i\u003e and \u003ci\u003eDiversityInc\u003c\/i\u003e magazine.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLENORA BILLINGS-HARRIS\u003c\/b\u003e is a diversity strategist and international speaker who helps organizations make diversity a competitive advantage. \u003ci\u003eDiversity Woman\u003c\/i\u003e magazine named her as one of twenty top influential diversity leaders in 2008, and she is a past president of the National Speakers Association. Lenora serves on the adjunct faculties of the business schools of Averett University and the University of North Carolina at Greensboro.   \t\u003c\/p\u003e\u003cp\u003eMake diversity and inclusion your competitive advantage \u003c\/p\u003e\u003cp\u003eTake a look at today's top companies and you can't help but conclude that diversity and inclusion deliver \u003ci\u003eresults\u003c\/i\u003e. In our globalized economy, organizations that minimize these values or treat them as mere buzzwords do so at their own risk. Their more agile and forward-thinking peers are already translating diversity into competitive advantage, leveraging it into new markets, and reaping its quantifiable gains. So what are these winning enterprises doing? And how is it working? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTrailblazers\u003c\/i\u003e takes you into some of the world's top-performing companies for insights on how they are expanding the definition, practice, and bottom-line benefits of diversity. You'll meet twelve leading Chief Diversity Officers and discover the real-world strategies they have developed to win talent, optimize internal performance, broaden marketing reach, and more. \u003c\/p\u003e\u003cp\u003eWith best practices and innovative techniques drawn from path-making companies like IBM, Verizon, Dell, The Coca-Cola Company, Shell, Merck, and more, \u003ci\u003eTrailblazers\u003c\/i\u003e gives you an up-to-date toolset you can use to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLeverage diversity and inclusion in a  global marketplace\u003c\/li\u003e \u003cli\u003eReach consumers better and create tighter  client relationships\u003c\/li\u003e \u003cli\u003eRetain and develop leadership\u003c\/li\u003e \u003cli\u003eGet executive buy-in\u003c\/li\u003e \u003cli\u003eCreate effective action plans that deliver results\u003c\/li\u003e \u003cli\u003eExtend diversity to your brands, markets,  and supply chains\u003c\/li\u003e \u003cli\u003eUnderstand the roles and values of Chief Diversity Officers\u003c\/li\u003e \u003cli\u003eIncrease middle management participation  and engagement\u003c\/li\u003e \u003cli\u003eEmbed diversity and inclusion efforts in  existing processes\u003c\/li\u003e \u003cli\u003eGenerate, measure, and explain diversity and  inclusion ROI\u003c\/li\u003e \u003cli\u003eEnsure accountability and track outcomes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eVision, strategy, and metrics—\u003ci\u003eplus\u003c\/i\u003e a passion for driving outcomes—yield effective and sustainable diversity and inclusion efforts. Filled with proven methods for implementing and sustaining such endeavors, \u003ci\u003eTrailblazers\u003c\/i\u003e supplies you and your organization with the tools to fully realize the promise of diversity and the power of inclusiovn. \t  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMake diversity and inclusion your competitive advantage\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTake a look at today's top companies and you can't help but conclude that diversity and inclusion deliver \u003ci\u003eresults\u003c\/i\u003e. In our globalized economy, organizations that minimize these values or treat them as mere buzzwords do so at their own risk. Their more agile and forward-thinking peers are already translating diversity into competitive advantage, leveraging it into new markets, and reaping its quantifiable gains. So what are these winning enterprises doing? And how is it working? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTrailblazers\u003c\/i\u003e takes you into some of the world's top-performing companies for insights on how they are expanding the definition, practice, and bottom-line benefits of diversity. You'll meet twelve leading Chief Diversity Officers and discover the real-world strategies they have developed to win talent, optimize internal performance, broaden marketing reach, and more. \u003c\/p\u003e\u003cp\u003eWith best practices and innovative techniques drawn from path-making companies like IBM, Verizon, Dell, The Coca-Cola Company, Shell, Merck, and more, \u003ci\u003eTrailblazers\u003c\/i\u003e gives you an up-to-date toolset you can use to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLeverage diversity and inclusion in a global marketplace\u003c\/li\u003e \u003cli\u003eReach consumers better and create tighter client relationships\u003c\/li\u003e \u003cli\u003eRetain and develop leadership\u003c\/li\u003e \u003cli\u003eGet executive buy-in\u003c\/li\u003e \u003cli\u003eCreate effective action plans that deliver results\u003c\/li\u003e \u003cli\u003eExtend diversity to your brands, markets, and supply chains\u003c\/li\u003e \u003cli\u003eUnderstand the roles and values of Chief Diversity Officers\u003c\/li\u003e \u003cli\u003eIncrease middle management participation and engagement\u003c\/li\u003e \u003cli\u003eEmbed diversity and inclusion efforts in existing processes\u003c\/li\u003e \u003cli\u003eGenerate, measure, and explain diversity and inclusion ROI\u003c\/li\u003e \u003cli\u003eEnsure accountability and track outcomes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eVision, strategy, and metrics—\u003ci\u003eplus\u003c\/i\u003e a passion for driving outcomes—yield effective and sustainable diversity and inclusion efforts. Filled with proven methods for implementing and sustaining such endeavors, \u003ci\u003eTrailblazers\u003c\/i\u003e supplies you and your organization with the tools to fully realize the promise of diversity and the power of inclusiovn.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990403760357,"sku":"NP9780470593479","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470593479.jpg?v=1761787691","url":"https:\/\/k12savings.com\/es\/products\/trailblazers-isbn-9780470593479","provider":"K12savings","version":"1.0","type":"link"}