{"product_id":"trading-by-numbers-isbn-9781118115077","title":"Trading by Numbers","description":"\u003cb\u003eGet the E*Trade experts' inside track on playing the markets\u003c\/b\u003e  \u003cp\u003eFor retail traders, knowing which possible strategies to employ when has always been a challenge. That is, until now. For the first time, popular E*Trade educators Rick Swope and Shawn Howell introduce their two-dimensional scoring system for determining how bullish\/bearish a trade setup looks by reading charts. In \u003ci\u003eTrading by Numbers\u003c\/i\u003e, they present a scoring system that uses a trend score and a volatility score, removing the guesswork and giving you a solid guide to the markets. Based on the score, the authors provide a toolkit of option strategies that are best to execute in each specific situation. Using common indicators and patterns, the book provides analysis for choosing your right strategy while managing risk.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthors Swope and Howell are accomplished market educators and their partners are the leaders in trading and investing, including E*Trade, CBOE, OIC, NYSE, NASDAQ OMX, CME and ISE\u003c\/li\u003e \u003cli\u003eAn easy-to-use guide that will help you make the best decisions in any situation, the book is essential for traders at all levels\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTrading by Numbers\u003c\/i\u003e outlines a proprietary market scoring system that helps traders determine the best option strategies to execute in any market climate.\u003c\/p\u003e  Acknowledgments xi  \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 Market Scoring 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntuition Can Be High Tuition 2\u003c\/p\u003e \u003cp\u003eThe Role of Technical Analysis 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Trend Scoring 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrend-Scoring System 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Volatility Scoring 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVolatility Overview 28\u003c\/p\u003e \u003cp\u003eVolatility Scoring System 34\u003c\/p\u003e \u003cp\u003eKnow That You Don’t Know 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Protecting Your Position 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeven Keys to Risk Management Success 44\u003c\/p\u003e \u003cp\u003eThree Legs of Managing Risk 54\u003c\/p\u003e \u003cp\u003eSetting Stops 63\u003c\/p\u003e \u003cp\u003eSafety in Numbers 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Covered Calls 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 68\u003c\/p\u003e \u003cp\u003eStrategy in Action 70\u003c\/p\u003e \u003cp\u003eStrategy Management 71\u003c\/p\u003e \u003cp\u003eStrategy Application 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 Long Calls 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 81\u003c\/p\u003e \u003cp\u003eStrategy in Action 85\u003c\/p\u003e \u003cp\u003eStrategy Management 91\u003c\/p\u003e \u003cp\u003eLEAPS 92\u003c\/p\u003e \u003cp\u003eStrategy Application 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Long Puts 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 101\u003c\/p\u003e \u003cp\u003eStrategy in Action 102\u003c\/p\u003e \u003cp\u003eStrategy Management 104\u003c\/p\u003e \u003cp\u003eSpeculative Puts 107\u003c\/p\u003e \u003cp\u003eCollars 110\u003c\/p\u003e \u003cp\u003eStrategy Application 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Straddles and Strangles 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 118\u003c\/p\u003e \u003cp\u003eStrategy in Action—Straddle 119\u003c\/p\u003e \u003cp\u003eStrategy Management 122\u003c\/p\u003e \u003cp\u003eStrategy in Action—Strangle 124\u003c\/p\u003e \u003cp\u003eStrategy Application 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 Debit Spreads 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 132\u003c\/p\u003e \u003cp\u003eStrategy in Action 135\u003c\/p\u003e \u003cp\u003eStrategy Management 136\u003c\/p\u003e \u003cp\u003eStrategy Application 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 Cash-Secured Puts 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 145\u003c\/p\u003e \u003cp\u003eStrategy in Action 147\u003c\/p\u003e \u003cp\u003eStrategy Management 149\u003c\/p\u003e \u003cp\u003eStrategy Application 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11 Credit Spreads 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 160\u003c\/p\u003e \u003cp\u003eStrategy in Action 160\u003c\/p\u003e \u003cp\u003eStrategy Management 162\u003c\/p\u003e \u003cp\u003eStrategy Application 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12 Horizontal Spreads 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 173\u003c\/p\u003e \u003cp\u003eStrategy in Action 175\u003c\/p\u003e \u003cp\u003eStrategy Management 176\u003c\/p\u003e \u003cp\u003eStrategy Application 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 13 Diagonal Spreads 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 184\u003c\/p\u003e \u003cp\u003eStrategy in Action 190\u003c\/p\u003e \u003cp\u003eStrategy Management 191\u003c\/p\u003e \u003cp\u003eStrategy Application 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 14 Index Options 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 198\u003c\/p\u003e \u003cp\u003eStrategy in Action 204\u003c\/p\u003e \u003cp\u003eStrategy Execution 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 15 Butterfly Spreads 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 208\u003c\/p\u003e \u003cp\u003eStrategy in Action 210\u003c\/p\u003e \u003cp\u003eStrategy Management 212\u003c\/p\u003e \u003cp\u003eStrategy Application 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 16 Iron Condors 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Know the Strategy 218\u003c\/p\u003e \u003cp\u003eStrategy in Action 218\u003c\/p\u003e \u003cp\u003eStrategy Management 221\u003c\/p\u003e \u003cp\u003eStrategy Application 223\u003c\/p\u003e \u003cp\u003eAPPENDIX Strategy Profit and Loss Diagrams 227\u003c\/p\u003e \u003cp\u003eAbout the Authors 231\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e  \u003cp\u003eRick Swope is a cofounder of Pro Market Advisors, which specializes in premier investment education and trading consultation services for retail and institutional clients such as E*Trade Financial Corporation, the Options Industry Council, and the International Securities Exchange. Previously, he was the co-owner and managing partner of one of the first online trading firms. He is the coauthor of \u003ci\u003eThe Market Guys' Five Points for Trading Success\u003c\/i\u003e (Wiley).\u003c\/p\u003e \u003cp\u003eW. Shawn Howell is a cofounder of Pro Market Advisors. He spent a decade working with Charles Schwab's most affluent and sophisticated traders as well as managing teams of specialized brokers. In 2005, Shawn concluded his tenure as the divisional manager of Schwab's Active Trader Field Team to teach currency, stock, option, and technical trading strategies across North America for Investools. In 2007, he became the Managing Director of the forex enterprise for Thinkorswim Group Inc. In 2009, Shawn and longtime friend Rick Swope cofounded Pro Market Advisors.\u003c\/p\u003e  \u003cp\u003eFor years, would-be traders have been trapped between a rock and a hard place when it comes to learning the markets. You can try and find an expert to shadow or open an account and go for broke, hoping you learn enough to stay afloat before your money runs out. At best, you might be able to choose \"none of the above\" and have faith that by reading your way through a library of dense tomes on specific trading topics you'll come out the other side with at least a vague understanding of how the markets work.\u003c\/p\u003e \u003cp\u003eOr you can get this book.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrading by Numbers: Scoring Strategies for Every Market\u003c\/i\u003e provides the in-depth coverage you're looking for along with the practical edge you need to turn theory into reality. Tackling one of the biggest challenges facing retail traders—knowing which strategies to employ and when—it presents a unique two-dimensional scoring system for determining how bullish or bearish a trade setup looks, created by accomplished market educators Rick Swope and W. Shawn Howell.\u003c\/p\u003e \u003cp\u003eProviding structure for your analysis, the authors explain how trend and volatility are the two key dimensions of the market that any trader must understand in order to make intelligent trading decisions. The book presents a scoring system comprising both a trend score and a volatility score that makes it easy to remove emotion and personal preferences, which can cloud your judgment, to help you take an honest look at what the market is trying to tell you. Based on the score each trading opportunity yields, the authors provide a toolkit of option strategies tailored to meet the requirements of the specific trade, removing the guesswork and giving you a solid, reliable guide to the markets.\u003c\/p\u003e \u003cp\u003eIncluding in-depth coverage of specific strategies—Covered Calls, Straddles and Strangles, Iron Condors, and many others—\u003ci\u003eTrading by Numbers\u003c\/i\u003e incorporates stories and examples to bring concepts to life by showing them in action. Highly adaptable, the book can be read from cover to cover or on a chapter-by-chapter basis as needed, making it the essential user's manual for market traders.\u003c\/p\u003e  \u003cp\u003ePraise for \u003ci\u003eTrading by Numbers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Rick and Shawn's style of identifying trading opportunities is straightforward and simple to follow. They have done a terrific job of explaining the concepts of their proprietary approach and building upon those ideas in each chapter of \u003ci\u003eTrading by Numbers\u003c\/i\u003e. Experienced traders and beginning traders will take away solid trading strategies as well as important trade management techniques from this book.\"—DAN GRAMZA President, Gramza Capital Management\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eTrading by Numbers\u003c\/i\u003e, Rick and Shawn take a useful and practical approach in educating individuals who are considering using options in their personal portfolio. Rick and Shawn are at the top of their profession as far as educating the public on practical uses of options. \u003ci\u003eTrading by Numbers\u003c\/i\u003e does an excellent job taking their approach and putting it into words.\"—RUSSELL RHOADS, CFA Instructor, CBOE Options Institute\u003c\/p\u003e \u003cp\u003e\"Fear of the unknown—we all have it. Nothing seems more complex, confusing, and unachievable than options trading. \u003ci\u003eTrading by Numbers\u003c\/i\u003e eliminates that fear, simply and clearly removing the mystery and showing you how, one step at a time, to trade like an options pro.\"—TODD KANE CEO, Cayrum\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990401958117,"sku":"NP9781118115077","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118115077.jpg?v=1761787682","url":"https:\/\/k12savings.com\/es\/products\/trading-by-numbers-isbn-9781118115077","provider":"K12savings","version":"1.0","type":"link"}