{"product_id":"toy-monster-isbn-9780470548585","title":"Toy Monster","description":"\u003cp\u003eAn eye-popping, unauthorized expos? of the House of Barbie\u003c\/p\u003e \u003cp\u003eFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.\u003c\/p\u003e \u003cp\u003eBased on exclusive interviews and an exhaustive review of public and private records, \u003ci\u003eToy Monster\u003c\/i\u003e exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces you to the larger-than-life personalities that have shaped Mattel's eccentric world\u003c\/li\u003e \u003cli\u003eOffers an inside look- from an experienced author-at the scandals that have been a part of this iconic company\u003c\/li\u003e \u003cli\u003eJerry Oppenheimer is also the author of \u003ci\u003eMadoff with the Money\u003c\/i\u003e, an in-depth look at Bernie Madoff the man and his billion dollar scam\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and accessible, \u003ci\u003eToy Monster\u003c\/i\u003e shows you why today's toy business isn't always fun and games.\u003c\/p\u003e  \u003cb\u003ePart One: The Barbie War and the Handler-Ryan Era.\u003c\/b\u003e  \u003cp\u003eChapter 1: Barbie's Untold Heritage.\u003c\/p\u003e \u003cp\u003eChapter 2: A Shocking Cover-up.\u003c\/p\u003e \u003cp\u003eChapter 3: From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll.\u003c\/p\u003e \u003cp\u003eChapter 4: Putting the “Matt” in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads.\u003c\/p\u003e \u003cp\u003eChapter 5: Real-Life Barbie Dolls.\u003c\/p\u003e \u003cp\u003eChapter 6: Horrific Scandal, Controversy and Indictments.\u003c\/p\u003e \u003cp\u003eChapter 7: A Civil War and a Hollywood Romance.\u003c\/p\u003e \u003cp\u003eChapter 8: A Bloody Tragic Ending.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: A Drama Princess and the Barad Era.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: “Miss Italian America”.\u003c\/p\u003e \u003cp\u003eChapter 10: From “He-Man” to Home Depot.\u003c\/p\u003e \u003cp\u003eChapter 11: A Fearsome and Firing Diva and the Great Whistleblower Debacle.\u003c\/p\u003e \u003cp\u003eChapter 12: The Princess Diana Fiasco, Praying for Success, and Demi Plays Barad.\u003c\/p\u003e \u003cp\u003eChapter 13: Another Whistleblower in the Ranks, Toyland’s Worst Acquisition and the End of a Reign.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Toy Terror, the Bratz Attack, and the Eckert Era.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: The Processed Cheese Savior.\u003c\/p\u003e \u003cp\u003eChapter 15: Barbie's Aging, Eckert's Making Excuses, and the Bratz Pack Is Booming.\u003c\/p\u003e \u003cp\u003eChapter 16: Toy Terror 2007.\u003c\/p\u003e \u003cp\u003eChapter 17: An Outrageous Apology.\u003c\/p\u003e \u003cp\u003eChapter 18: “Like Something Out of \u003ci\u003eThe Exorcist\u003c\/i\u003e”.\u003c\/p\u003e \u003cp\u003eChapter 19: Keep It Out of the News!\u003c\/p\u003e \u003cp\u003eChapter 20: Don't Diss Barbie, and the Toy Trial of the Century - \u003ci\u003eBratz vs. Barbie.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAuthor's Notes on Sources.\u003c\/p\u003e \u003cp\u003eSelected Bibliography.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cb\u003eJERRY OPPENHEIMER\u003c\/b\u003e has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as \u003ci\u003eVanity Fair\u003c\/i\u003e, and is a frequent guest on national TV interview and syndicated magazine shows, including \u003ci\u003eGood Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace\u003c\/i\u003e, BBC News, Fox News, and more.  \u003cp\u003e\"Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.\"—Publishers Weekly\u003c\/p\u003e \u003cp\u003e\"Oppenheimer has found a great story.\"—Newsweek\u003c\/p\u003e \u003cp\u003e\"Jerry Oppenheimer, one of America's great biographers, has expanded his vision in this book by probing and exposing the dark side of the multibillion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimer's opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version.\"—C. David Heymann, author of A Woman Named Jackie\u003c\/p\u003e \u003cp\u003e\"'Behind every great fortune is a great crime.' So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus.\"—Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990400024805,"sku":"NP9780470548585","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470548585.jpg?v=1761787675","url":"https:\/\/k12savings.com\/es\/products\/toy-monster-isbn-9780470548585","provider":"K12savings","version":"1.0","type":"link"}