{"product_id":"tm-isbn-9781780671659","title":"TM","description":"\u003cdiv\u003e\n\u003ci\u003eTM\u003c\/i\u003e offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.\u003cbr\u003e\u003cbr\u003eThe book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, \u003ci\u003eTM\u003c\/i\u003e reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man.\u003cbr\u003e\u003cbr\u003eBased upon comprehensive research, authoritatively written and including a wealth of archival images, \u003ci\u003eTM\u003c\/i\u003e is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.\u003c\/div\u003e","brand":"Laurence King Publishing","offers":[{"title":"Default Title","offer_id":44896581550309,"sku":"NP9781780671659","price":40.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/tm-isbn-9781780671659","provider":"K12savings","version":"1.0","type":"link"}