{"product_id":"throwing-sheep-in-the-boardroom-isbn-9780470740149","title":"Throwing Sheep in the Boardroom","description":"\"If you want to understand why Wikipedia is changing the world, this book is a must read.\"\u003cbr\u003e –\u003cb\u003eJimmy Wales,\u003c\/b\u003e Founder, Wikipedia  \u003cp\u003e\"This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing.\"\u003cbr\u003e –\u003cb\u003eProfessor C.K. Prahalad,\u003c\/b\u003e #1 Management Guru and author of \u003ci\u003eCompeting for the Future\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cu\u003eSynopsis\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. \u003ci\u003eThrowing Sheep in the Boardroom\u003c\/i\u003e explores the powerful forces driving the social networking revolution, the impact of these profound changes, and the far reaching consequences of social networking.\u003c\/p\u003e \u003cp\u003eDetailing the way social networks affects both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cu\u003eExcerpts from \u003ci\u003eThrowing Sheep in the Boardroom\u003c\/i\u003e:\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e \"Your next CEO’s most impressive job credential might be status as an online gladiator, honing valuable leadership skills mercilessly slaying mortal enemies on World of Warcraft. Why not, the skills necessary to hack your way to the top levels of virtual games – especially a killer instinct – are excellent pre-requisites for managing complex organisations.\"\u003c\/p\u003e \u003cp\u003e\"Many senior managers mistakenly believe Enterprise 2.0 is a product, like the latest Microsoft office suite. They don’t realise that Enterprise 2.0 is not a cost centre, but a “state of mind” – a revolutionary new way of managing companies and conducting business.\u003c\/p\u003e \u003cp\u003eWeb 2.0 tools have no regard for “organisational boundaries, hierarchies, or job titles”. Try telling a senior executive that, henceforth, there will be no job titles, reporting lines, and organisational boundaries in the company – and watch the reaction closely.\"\u003c\/p\u003e \u003cp\u003e\"When someone calls a meeting, he or she is asserting authority over those who are invited to attend. Meetings are exclusive and closed. In most corporations, who gets invited to a meeting – and who does not – sends a signal about who’s ‘in the loop’. Meetings are a form of social grooming inside organisations. Meetings impose vertical authority. They establish status hierarchies. The Enterprise 2.0 model is feared in corporations because it threatens status hierarchies.\"\u003c\/p\u003e \u003cp\u003e\"Harnessing the dynamism of horizontal networks, Web 2.0 social media are bypassing institutional forms of social organisation and directly empowering people. This book has attempted to tell that story with illustrations, which, we hope, have offered intriguing and instructive insights into the powerful transformations we described. What has interested us most, indeed, is the transformative impact – or “e-ruptions” – of Web 2.0 social media on the three dynamics that gave this book its structure: identity, status and power.\"\u003c\/p\u003e  Foreword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003eIntroduction: social networking e-ruptions – identity, status, power.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I IDENTITY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The I’s have it: multiple selves in virtual worlds.\u003c\/p\u003e \u003cp\u003e2 The kindness of strangers: the ties that bind.\u003c\/p\u003e \u003cp\u003e3 It’s a small world: exit, voice and loyalty.\u003c\/p\u003e \u003cp\u003e4 We Googled you: the privacy paradox.\u003c\/p\u003e \u003cp\u003e5 Virtual reality: Second Life and death.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II STATUS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Social capital: monkeysphere to cyberspace.\u003c\/p\u003e \u003cp\u003e7 Me, MySpace and I: the fame game.\u003c\/p\u003e \u003cp\u003e8 Status hierarchies: loveable fools and competent jerks.\u003c\/p\u003e \u003cp\u003e9 Everyone’s a critic: ratings and rankings.\u003c\/p\u003e \u003cp\u003e10 Blogs, bosses and brands: reputation management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III POWER.\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e11 The anatomy of power: getting things done.\u003c\/p\u003e \u003cp\u003e12 Davids and Goliaths: the revenge of the amateur.\u003c\/p\u003e \u003cp\u003e13 Markets 2.0: why MyMusic calls the tune.\u003c\/p\u003e \u003cp\u003e14 Enterprise 2.0: wiki while you work.\u003c\/p\u003e \u003cp\u003e15 Democracy 2.0: friends in low places.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \"...looks at the power and impact social networking sites are having in our personal and professional lives.\" (\u003ci\u003eThe Daily Telegraph\u003c\/i\u003e, November 11th 2008)  \u003cb\u003eMatthew Fraser,\u003c\/b\u003e PhD, is a Senior Research Fellow at INSEAD and teaches at the Institut d’Etudes Politiques de Paris. A recognised media industries expert, he also has long experience as a journalist, including weekly columnist, national television host, and Editor-in-Chief of Canada’s national daily newspaper, the National Post.  \u003cp\u003e\u003cb\u003eSoumitra Dutta,\u003c\/b\u003e PhD., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is faculty director of elab@INSEAD, a center of excellence in the digital economy working in collaboration with organisations such as SAP and Intel. His research has been showcased in the international media such as CNN, CNBC, and the BBC. He is a fellow of the World Economic Forum. \u003c\/p\u003e  \u003ci\u003eThrowing Sheep in the Boardroom\u003c\/i\u003e is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution. \u003ci\u003eThrowing Sheep in the Board\u003c\/i\u003e is about how the Web 2.0 revolution is transforming your life, your work, and your world.  \u003cp\u003eCombining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour, Matthew Fraser and Soumitra Dutta have written a lively and provocative book about the global popularity of social networking platforms – from MySpace and Facebook to YouTube, Wikipedia and Twitter. Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. Fraser and Dutta examine the powerful forces driving this social e-revolution, describe the equally powerful reactions to it, and make predictions about its long-term consequences.\u003c\/p\u003e \u003cp\u003eThe book is organized around three major themes: identity, status, and power. Following the explosion of Web 2.0 social platforms, identities are becoming increasingly multi-faceted, status is becoming more democratically based on performance, and power is being diffused from centralized vertical structures to horizontal networks. These are powerful changes with profound, far-reaching implications for how we organize our lives, our institutions, and our society.\u003c\/p\u003e \u003cp\u003eTaking its title from the whimsical “sheep throwing” application used by members of sites like Facebook, the book concludes with reflections on the Web’s potential to revitalize social capital and civic participation through e-government and e-democracy. \u003ci\u003eThrowing Sheep in the Boardroom\u003c\/i\u003e will be enjoyed by educated readers with an interest in social trends, consumer behaviour, psychology, history, politics and economics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990389899493,"sku":"NP9780470740149","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470740149.jpg?v=1761787632","url":"https:\/\/k12savings.com\/es\/products\/throwing-sheep-in-the-boardroom-isbn-9780470740149","provider":"K12savings","version":"1.0","type":"link"}