{"product_id":"the-wide-lens-isbn-9781591846291","title":"The Wide Lens","description":"\u003cb\u003eHow can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRon Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. \u003ci\u003eThe Wide Lens \u003c\/i\u003eoffers a powerful new set of frameworks and tools that will multiply your odds of innovation success.\u003c\/p\u003e“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”\u003cp\u003e\u003cb\u003e—Jim Collins, author of \u003ci\u003eGood to Great\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“Essential reading for innovators.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e“This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Clayton M. Christensen, Kim B. Clark Professor, Harvard  Business School; author of \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eRON ADNER \u003c\/b\u003ehas spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth  College, whose writings have appeared in the \u003ci\u003eWall Street\u003c\/i\u003e \u003ci\u003eJournal\u003c\/i\u003e, the \u003ci\u003eFinancial Times, Forbes, \u003c\/i\u003eand the \u003ci\u003eHarvard Business Review.\u003c\/i\u003e\u003cp\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003eVisit www.thewidelensbook.com","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46301973119205,"sku":"NP9781591846291","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591846291.jpg?v=1767742208","url":"https:\/\/k12savings.com\/es\/products\/the-wide-lens-isbn-9781591846291","provider":"K12savings","version":"1.0","type":"link"}