{"product_id":"the-ways-to-new-isbn-9781119167976","title":"The Ways to New","description":"\u003cb\u003eBreak free and lead the market with the roadmap to Disruption\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Ways to New\u003c\/i\u003e gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter \u0026amp; Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. \u003c\/p\u003e\u003cp\u003eWe like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFoster organic growth within your organization\u003c\/li\u003e \u003cli\u003eBecome more proactive about innovation\u003c\/li\u003e \u003cli\u003eUnderstand the famous \"Disruption\" methodology\u003c\/li\u003e \u003cli\u003eLearn the specific, proven paths to disruption\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEveryone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. \u003ci\u003eThe Ways to New\u003c\/i\u003e gives you a roadmap to innovation, and the tools to make it work. \u003c\/p\u003e\u003cp\u003eForeword\u003ci\u003e Troy Ruhanen \u003c\/i\u003eix\u003c\/p\u003e \u003cp\u003eIntroduction Why Marketing Should Drive Innovation xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One \u003c\/b\u003e\u003cb\u003eDisruption and Innovation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Disruption and the Innovation Deficit 3\u003c\/p\u003e \u003cp\u003eChapter 2 Disrupt the Way You Innovate 7\u003c\/p\u003e \u003cp\u003eChapter 3 Disruption in Practice 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two \u003c\/b\u003e\u003cb\u003eDisruptive Paths to Innovation 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Open Disruption 21\u003c\/p\u003e \u003cp\u003eChapter 5 Structural Disruption 29\u003c\/p\u003e \u003cp\u003eChapter 6 Asset-Based Disruption 41\u003c\/p\u003e \u003cp\u003eChapter 7 Reverse Disruption 47\u003c\/p\u003e \u003cp\u003eChapter 8 Sustainability-Driven Disruption 53\u003c\/p\u003e \u003cp\u003eChapter 9 Revival-Based Disruption 63\u003c\/p\u003e \u003cp\u003eChapter 10 Data-Driven Disruption 69\u003c\/p\u003e \u003cp\u003eChapter 11 Usage-Based Disruption 77\u003c\/p\u003e \u003cp\u003eChapter 12 Price-Led Disruption 83\u003c\/p\u003e \u003cp\u003eChapter 13 Added-Service Disruption 89\u003c\/p\u003e \u003cp\u003eChapter 14 Partnership-Led Disruption 97\u003c\/p\u003e \u003cp\u003eChapter 15 Brand-Led Disruption 103\u003c\/p\u003e \u003cp\u003eChapter 16 Insight-Driven Disruption 111\u003c\/p\u003e \u003cp\u003eChapter 17 Business Model Disruption 121\u003c\/p\u003e \u003cp\u003eChapter 18 Anticipation-Driven Disruption 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three \u003c\/b\u003e\u003cb\u003eDisruptive Brand Building 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Disruption Strategy 141\u003c\/p\u003e \u003cp\u003eChapter 20 Disruption Live 149\u003c\/p\u003e \u003cp\u003eConclusion 157\u003c\/p\u003e \u003cp\u003eDisruption What Ifs 161\u003c\/p\u003e \u003cp\u003eExhibits 165\u003c\/p\u003e \u003cp\u003eAcknowledgments 175\u003c\/p\u003e \u003cp\u003eReferences 177\u003c\/p\u003e \u003cp\u003eBibliography 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e \u003cp\u003eAbout the Author\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJEAN-MARIE DRU\u003c\/b\u003e is Chairman of the TBWA Agency Network, a top 10 ranked global advertising network, and the inventor of TBWA’s landmark 1992 DISRUPTION\u003csup\u003e®\u003c\/sup\u003e method for developing business-changing ideas.\u003c\/p\u003e\u003cp\u003eHe has authored four books on advertising and marketing including \u003ci\u003eDisruption\u003c\/i\u003e and \u003ci\u003eBeyond Disruption\u003c\/i\u003e, both published by Wiley.\u003c\/p\u003e\u003cp\u003eJean-Marie Dru is also Chairman of the French Academy of Medicine Foundation and Chairman of Unicef France.\u003c\/p\u003e  \u003cp\u003eDisruption was not invented in Silicon Valley. In fact, advertising thought leader Jean-Marie Dru introduced the word “disruption” into the business world—back in 1992. Since then his global marketing company, TBWA, has used the Disruption\u003csup\u003e®\u003c\/sup\u003e methodology to help companies generate innovative ideas at all levels: Advertising, Marketing, Business Models, and New Product Development.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Ways to New\u003c\/i\u003e focuses on a fundamental aspect of the method: How Disruption\u003csup\u003e®\u003c\/sup\u003e can help marketing executives drive innovation.\u003c\/p\u003e\u003cp\u003eMost companies, and in particular pre–Digital Era companies, suffer from slow innovation and, as a consequence, from slow growth.\u003c\/p\u003e\u003cp\u003eThis book shows how to steer organizations toward continuous innovation, creativity, growth, and success. But not just through disruptive products. Disruptive innovation should happen in your marketing, branding, pricing, business model, and more. \u003ci\u003eThe Ways to New\u003c\/i\u003e explains 15 proven paths to disruption that have driven growth in companies around the world. It is illustrated with case studies from companies such as L’Oréal, Salesforce, Xiaomi, Alibaba, Haier, Airbnb, and Burberry, which are illustrations of the glaring differences between disruptive innovation and stagnation.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Ways to New\u003c\/i\u003e will help businesspeople everywhere change the way they think about their markets, their customers, and their companies. It will encourage them to find the questions they have never thought to ask.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990365618405,"sku":"NP9781119167976","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119167976.jpg?v=1761787530","url":"https:\/\/k12savings.com\/es\/products\/the-ways-to-new-isbn-9781119167976","provider":"K12savings","version":"1.0","type":"link"}