{"product_id":"the-upside-of-the-downturn-isbn-9781591845591","title":"The Upside of the Downturn","description":"\u003cb\u003eNever waste a crisis.\u003c\/b\u003e\u003cbr\u003eSome businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGeoff Colvin, one of America’s most respected business jour-nalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employ­ees are the only effective tactics. They see volatility as a rich opportunity to reinvent their organizations and lay the ground-work for future growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eColvin shows us how these strategies really work, using exam-ples of major companies that have successfully applied them.\u003c\/p\u003e “Even as businesses prepare for difficult times they must keep an eye on the long term, trimming the fat but not the muscle and sometimes spending where it makes sense. Colvin has defined a new genre of management book: the bust-buster.”\u003cp\u003e—RICHARD DONKIN, \u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/p\u003e\u003cb\u003eGEOFF COLVIN\u003c\/b\u003e, \u003ci\u003eFortune\u003c\/i\u003e's senior editor at large, writes its popular column \"Value Driven.\" He lectures widely and is the regular lead moderator for the Fortune Global Forum. He also offers daily business commentary on the CBS Radio Network. His first book, \u003ci\u003eTalent Is Overrated\u003c\/i\u003e, earned international acclaim and was a \u003ci\u003eWall Street Journal, BusinessWeek\u003c\/i\u003e, and \u003ci\u003eNew York Times\u003c\/i\u003e business bestseller.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46300537782501,"sku":"NP9781591845591","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591845591.jpg?v=1767742023","url":"https:\/\/k12savings.com\/es\/products\/the-upside-of-the-downturn-isbn-9781591845591","provider":"K12savings","version":"1.0","type":"link"}