{"product_id":"the-unstoppables-isbn-9781118459492","title":"The UnStoppables","description":"\u003cp\u003e\u003cb\u003eHow to tap the real source of entrepreneurial power in you and in your organization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe UnStoppables\u003c\/i\u003e is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In \u003ci\u003eThe UnStoppables\u003c\/i\u003e Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the \u003ci\u003eemotional mechanics \u003c\/i\u003eto deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision\u003c\/li\u003e \u003cli\u003eBill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six\u003c\/li\u003e \u003cli\u003eGraham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLocally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.\u003c\/p\u003e \u003cp\u003eForeword A Quest for the Essence of Entrepreneurship xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Unstoppables in Seven Sentences xxi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction How the Chairman of Rackspace, Some Navy SEALs, and a Few Israeli Innovators Came Together and Discovered the Heart of Entrepreneurship 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEntrepreneur Problem, Entrepreneur Solution 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOur Road Trip 5\u003c\/p\u003e \u003cp\u003eThe Big A-Ha!’s 5\u003c\/p\u003e \u003cp\u003ePart I: Big Ideas About You 7\u003c\/p\u003e \u003cp\u003ePart II: Your UnStoppable Tool Kit 8\u003c\/p\u003e \u003cp\u003ePart III: Conclusion: \u003ci\u003eUs \u003c\/i\u003e9\u003c\/p\u003e \u003cp\u003eThe Power That’s Waiting 9\u003c\/p\u003e \u003cp\u003eA Word About Language 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Big Ideas About You 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Who is an Entrepreneur and What Do They Do, \u003ci\u003eReally\u003c\/i\u003e? 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpinions: Everybody’s Got One . . . 16\u003c\/p\u003e \u003cp\u003eWho’s Going to Make it through Hell Week? 18\u003c\/p\u003e \u003cp\u003eHere’s What We Do Know 19\u003c\/p\u003e \u003cp\u003e. . . And So Do Most Five-Year-Olds 20\u003c\/p\u003e \u003cp\u003eThe Entrepreneur’s Real Difference 21\u003c\/p\u003e \u003cp\u003eWhat Do They Dream About? 21\u003c\/p\u003e \u003cp\u003eFrom Entrepreneur\u003ci\u003eial \u003c\/i\u003eto Entrepreneur 23\u003c\/p\u003e \u003cp\u003eBig Wide Tent 23\u003c\/p\u003e \u003cp\u003eNot Just for Start-Ups 24\u003c\/p\u003e \u003cp\u003eNot Just for CEOs 25\u003c\/p\u003e \u003cp\u003eWhat it Adds Up to 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Accelerated Proficiency 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWax on, Wax Off 30\u003c\/p\u003e \u003cp\u003eThe Krav Maga Kids 31\u003c\/p\u003e \u003cp\u003eAccelerated Proficiency 101 32\u003c\/p\u003e \u003cp\u003eThe Four Steps for Accelerated Proficiency 34\u003c\/p\u003e \u003cp\u003eThe Law of Motion 34\u003c\/p\u003e \u003cp\u003eHow to Do Anything the AP Way 35\u003c\/p\u003e \u003cp\u003eThink on Your Feet 36\u003c\/p\u003e \u003cp\u003eSimple Beats Complicated 37\u003c\/p\u003e \u003cp\u003eDefine the Center—And Go All in 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Emotional Mechanics: What Only Neuroscientists, Your Friends in the SEALs, and the Israeli Army Will Tell You 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Emotional Mechanics? 41\u003c\/p\u003e \u003cp\u003eExamples All around Us 42\u003c\/p\u003e \u003cp\u003eUnderstanding Fear 43\u003c\/p\u003e \u003cp\u003eFear and the Brain 44\u003c\/p\u003e \u003cp\u003eFear’s Achilles’ Heel 45\u003c\/p\u003e \u003cp\u003eThe Power of Risk 46\u003c\/p\u003e \u003cp\u003eThe Power of Failure 48\u003c\/p\u003e \u003cp\u003eThe Power of Obstacles 50\u003c\/p\u003e \u003cp\u003eThe Love Advantage 52\u003c\/p\u003e \u003cp\u003eThe Unsurpassed Power of Belief 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 How to Master Emotional Mechanics Like the Experts 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrue Team: The Number One Fear Tamer 58\u003c\/p\u003e \u003cp\u003eThe Mental Magic of Reframing 59\u003c\/p\u003e \u003cp\u003eThe Secret of Self-Talk 62\u003c\/p\u003e \u003cp\u003eMicro-Scripts are the Self-Talk Secret 62\u003c\/p\u003e \u003cp\u003eThe Simple Power of “Knowing What to Do” 63\u003c\/p\u003e \u003cp\u003eProcedures and Automatics 64\u003c\/p\u003e \u003cp\u003eExtinguishing 65\u003c\/p\u003e \u003cp\u003eFear Training 66\u003c\/p\u003e \u003cp\u003eFear Energy Turned Around 66\u003c\/p\u003e \u003cp\u003eGoodness 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Getting Down to Business: Your UnStoppable Tool Kit 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 School of Everything You Need to Know (in an Hour) 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrientation 71\u003c\/p\u003e \u003cp\u003eThe Optimizers versus the Entrepreneurs 73\u003c\/p\u003e \u003cp\u003eThe Challenge for Any Company 75\u003c\/p\u003e \u003cp\u003eOur Mission at Accelerated Proficiency U. 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Big Picture in an Hour: Ideas, People, and Execution 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEverything You Need to Know about Ideas 80\u003c\/p\u003e \u003cp\u003eWhat All Business Ideas Must Do 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Big Picture (Continued): People and Execution 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePeople 93\u003c\/p\u003e \u003cp\u003eFounding Teams Always Have an Edge 94\u003c\/p\u003e \u003cp\u003ePeople and Culture, Day One 95\u003c\/p\u003e \u003cp\u003eGive before You Get 96\u003c\/p\u003e \u003cp\u003eWhat Employees Want 97\u003c\/p\u003e \u003cp\u003eWhat Customers Want 97\u003c\/p\u003e \u003cp\u003eWhat Everyone Else Wants 99\u003c\/p\u003e \u003cp\u003eExecution 99\u003c\/p\u003e \u003cp\u003eThe Law of the Laser 100\u003c\/p\u003e \u003cp\u003eData Makes You Dumber 103\u003c\/p\u003e \u003cp\u003ePractice with Live Rounds 104\u003c\/p\u003e \u003cp\u003eAsk, Ask, Ask is How You Receive 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The UnStoppable Six: How to Run a Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour) 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Piper Cub Principle 110\u003c\/p\u003e \u003cp\u003eThe UnStoppable Six 111\u003c\/p\u003e \u003cp\u003eThe Strategic Three 112\u003c\/p\u003e \u003cp\u003eThe Tactical Three 113\u003c\/p\u003e \u003cp\u003eBusiness Planning: Make the UnStoppable Six Your Template 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Everything You Need to Know about Your Unique Difference (in about an Hour) 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Where is the Center?” 119\u003c\/p\u003e \u003cp\u003eSpecific is Terrific 120\u003c\/p\u003e \u003cp\u003eNo Difference? Then You’re a Commodity 121\u003c\/p\u003e \u003cp\u003eThere’s \u003ci\u003eAlways \u003c\/i\u003ea Difference—If You Know Where to Look 122\u003c\/p\u003e \u003cp\u003eAnatomy of a Selling Difference 123\u003c\/p\u003e \u003cp\u003eThe One Item of Carry-on Rule 123\u003c\/p\u003e \u003cp\u003eYour Dominant Selling Idea 124\u003c\/p\u003e \u003cp\u003eHow Rackspace Discovered Its Difference 130\u003c\/p\u003e \u003cp\u003eThe Universal Paradox 132\u003c\/p\u003e \u003cp\u003eOther People’s Heads are All That Counts 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Everything You Need to Know about True Teams (in about an Hour) 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Roots of Small, Super-Powered Teams 137\u003c\/p\u003e \u003cp\u003eTrue Teams 138\u003c\/p\u003e \u003cp\u003eHow an UnStoppable Culture Nurtures Teams 141\u003c\/p\u003e \u003cp\u003eFish Camp 142\u003c\/p\u003e \u003cp\u003eBig, Simple Cultural Symbols 143\u003c\/p\u003e \u003cp\u003eTrue Teams at Rackspace: The Untold Story 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Everything You Need to Know about Succeeding with Customers (in about an Hour) 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToday the Saying Needs a Tweak 150\u003c\/p\u003e \u003cp\u003eWhat’s a Customer? 151\u003c\/p\u003e \u003cp\u003eSucceeding with Customers 152\u003c\/p\u003e \u003cp\u003eCustomer Psychology 152\u003c\/p\u003e \u003cp\u003eThe Most Important Principle of All: Wear Your Values on Your Sleeve 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Everything You Need to Know about Making Yourself Famous (in about an Hour) 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCaution: Famous Works Both Ways 164\u003c\/p\u003e \u003cp\u003eBranding 101 165\u003c\/p\u003e \u003cp\u003eThe Four-Line Elevator Pitch 177\u003c\/p\u003e \u003cp\u003eHow Name, Frame, and Claim Made Rackspace a Multibillion-Dollar Company 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Everything You Need to Know about Creating Revenue, a.k.a. Selling (in about an Hour) 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing without Sales is Like Motherhood without Sex 181\u003c\/p\u003e \u003cp\u003eThe “Selling is Evil” Myth 183\u003c\/p\u003e \u003cp\u003eThe Five Universal Steps to Selling 184\u003c\/p\u003e \u003cp\u003eThe X Factor in Selling 195\u003c\/p\u003e \u003cp\u003eTeach Yourself to Sell the Accelerated Proficiency Way 195\u003c\/p\u003e \u003cp\u003eHow Much Revenue? Just Break Even 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Everything You Need to Know about Perfecting Your First Product (in about an Hour) 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessionals Make it Real, Not Ideal 199\u003c\/p\u003e \u003cp\u003eRemember, Nobody Wants 57 Features; They Want 1 Done Best 200\u003c\/p\u003e \u003cp\u003eWhich Data to Listen to, Which to Throw Away? 204\u003c\/p\u003e \u003cp\u003eUnStoppable Themes 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Conclusion: \u003ci\u003eUs \u003c\/i\u003e209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Entrepreneur Country and the E-Companies 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Stakes are the Same 212\u003c\/p\u003e \u003cp\u003eHow We Can Do it 213\u003c\/p\u003e \u003cp\u003eThe Entrepreneurial Groundswell is Happening 214\u003c\/p\u003e \u003cp\u003eTeaching to the Essence 215\u003c\/p\u003e \u003cp\u003eThe E-Companies 216\u003c\/p\u003e \u003cp\u003eFear Cultures 217\u003c\/p\u003e \u003cp\u003eBelief Cultures: How They Happen 218\u003c\/p\u003e \u003cp\u003eManaging to Strengths 220\u003c\/p\u003e \u003cp\u003eNew Entrepreneurs and Enterprises Spawned 220\u003c\/p\u003e \u003cp\u003eWelcome to the Arena 222\u003c\/p\u003e \u003cp\u003eAcknowledgments 225\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBILL SCHLEY\u003c\/b\u003e is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. \u003ci\u003eThe UnStoppables\u003c\/i\u003e is his fourth book.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGRAHAM WESTON\u003c\/b\u003e started his first business in 7th grade, selling organic pork with ads that read: “Go Hog Wild!” Today, he is the internationally renowned cofounder and chairman of Rackspace, the world’s number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide—including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80\/20 Foundation. He is also the cofounder of Geekdom, Texas’s largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups. \u003c\/p\u003e\u003cp\u003eVisit us at www.unstoppables.com    \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe UnStoppables\u003c\/i\u003e is a book about entrepreneurs. \u003c\/p\u003e\u003cp\u003eEntrepreneurs are the foundation of our economy—they’re making the jobs and inventing the markets of the future. But, the essence of entrepreneurship isn’t taught in business schools or text-books. So we went on a journey to find it. \u003c\/p\u003e\u003cp\u003eThis is the story about how an unlikely team—the chairman of a multibillion-dollar tech company, a few Navy SEALs, some Israeli innovators, and a branding expert—came together to find the central core of entrepreneurship. What they discovered will change the conventional theories on this topic. But, most important, their discoveries will change you. Because what they found is the power that makes people UnStoppable. Something to be tapped, not taught. A power waiting in all of us who are willing to set it free. \u003c\/p\u003e\u003cp\u003eBased on the unique entrepreneurial experience of foreword author Graham Weston, along with author Bill Schley’s expert insights on finding your “Big Idea,” this book delves deeper than normal business books and offers a unique perspective, specific to the authors’ experiences. It connects you with the world’s greatest masters of fear, risk, failure, and innovation-on-the-fly in any situation, revealing the lessons that only they could teach you. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe UnStoppables\u003c\/i\u003e will show you the “emotional mechanics” that put entrepreneurs in motion and the six rule sets that make entrepreneurs succeed in start-ups and big companies. But, most of all, it will make you a believer.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990361489637,"sku":"NP9781118459492","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118459492.jpg?v=1761787513","url":"https:\/\/k12savings.com\/es\/products\/the-unstoppables-isbn-9781118459492","provider":"K12savings","version":"1.0","type":"link"}