{"product_id":"the-toyota-leaders-an-executive-guide-isbn-9781934287231","title":"The Toyota Leaders: An Executive Guide","description":"Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. \u003ci\u003eThe Toyota Leaders: An Executive Guide \u003c\/i\u003etells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. \u003cbr\u003e\u003cbr\u003e- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. \u003cbr\u003e\u003cbr\u003e- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. \u003cbr\u003e\u003cbr\u003e- Discover why Toyota thinks giving back to Japan and the world is a smart idea. \u003cbr\u003e\u003cbr\u003e- Learn how a national healthcare system is a good thing for business. \u003cbr\u003e\u003cbr\u003eThis is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.\"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution...\"-Maryanne Keller, leading auto industry analystMasaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for \u003ci\u003eNikkei\u003c\/i\u003e (the Japanese \u003ci\u003eWall Street Journal\u003c\/i\u003e). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is \u003ci\u003eThe House of Toyota\u003c\/i\u003e.","brand":"Vertical","offers":[{"title":"Default Title","offer_id":46301524328677,"sku":"NP9781934287231","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781934287231.jpg?v=1767741882","url":"https:\/\/k12savings.com\/es\/products\/the-toyota-leaders-an-executive-guide-isbn-9781934287231","provider":"K12savings","version":"1.0","type":"link"}