{"product_id":"the-total-package-isbn-9780316365468","title":"The Total Package","description":"\u003cp\u003eToday's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.\u003c\/p\u003e","brand":"Back Bay Books","offers":[{"title":"Default Title","offer_id":44891362001125,"sku":"NP9780316365468","price":21.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/the-total-package-isbn-9780316365468","provider":"K12savings","version":"1.0","type":"link"}