{"product_id":"the-sustainable-mba-isbn-9781118760635","title":"The Sustainable MBA","description":"\u003cp\u003eWhether you are an employee, a manager, an entrepreneur or a CEO, \u003ci\u003eThe Sustainable MBA Second Edition\u003c\/i\u003e provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.\u003c\/p\u003e \u003cp\u003eBased on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.\u003c\/li\u003e \u003cli\u003eA wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices.\u003c\/li\u003e \u003cli\u003eInformation on how to be a sustainability champion or intrapraneur in your organization including how to sell these ideas to your team and how to incorporate them into any job.\u003c\/li\u003e \u003cli\u003e A survey of the exciting trends in sustainable business happening around the world.\u003c\/li\u003e \u003cli\u003e A wealth of links to interesting resources for more information.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Sustainable MBA Second Edition\u003c\/i\u003e is organized like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior and HR, Operations and Strategy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Sustainable MBA Second Edition\u003c\/i\u003e has been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. Additional resources to accompany the book are available at www.thesustainablemba.com.\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Setting the Scene 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: About this Book 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho is The Sustainable MBA for and why should I read it? 5\u003c\/p\u003e \u003cp\u003eWhat you will find in The Sustainable MBA 7\u003c\/p\u003e \u003cp\u003eHow The Sustainable MBA is organized 9\u003c\/p\u003e \u003cp\u003eIdeas on how to use this book 9\u003c\/p\u003e \u003cp\u003ePlanet Earth fact sheet 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: What is Sustainability? 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe basics 14\u003c\/p\u003e \u003cp\u003eOther definitions 16\u003c\/p\u003e \u003cp\u003eSustainable development: A global effort 19\u003c\/p\u003e \u003cp\u003eWorking together: Stakeholders in sustainability 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: What does this Mean for Business? 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe business case 24\u003c\/p\u003e \u003cp\u003eThe sustainability sales pitch 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: The Sustainability Journey 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe journey 34\u003c\/p\u003e \u003cp\u003eWhat does a leading company look like? 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Getting Started 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep by step 42\u003c\/p\u003e \u003cp\u003eGetting past internal excuses 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: the Core Topics 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Accounting 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 56\u003c\/p\u003e \u003cp\u003eThe key concepts 58\u003c\/p\u003e \u003cp\u003eFull or true cost accounting 58\u003c\/p\u003e \u003cp\u003eMateriality 61\u003c\/p\u003e \u003cp\u003eKey performance indicators 64\u003c\/p\u003e \u003cp\u003eMeasuring social impact 67\u003c\/p\u003e \u003cp\u003eSustainability in financial statements 68\u003c\/p\u003e \u003cp\u003eIntegrated reporting 70\u003c\/p\u003e \u003cp\u003eAssurance 72\u003c\/p\u003e \u003cp\u003eChallenges? 75\u003c\/p\u003e \u003cp\u003eTrends and new ideas 76\u003c\/p\u003e \u003cp\u003eBringing it all together 76\u003c\/p\u003e \u003cp\u003eIncreased disclosure 77\u003c\/p\u003e \u003cp\u003eRecognizing unrecognized assets 78\u003c\/p\u003e \u003cp\u003eDifferent forms of reporting 78\u003c\/p\u003e \u003cp\u003eShadow reporting 79\u003c\/p\u003e \u003cp\u003eSustainability reporting 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Economics 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 86\u003c\/p\u003e \u003cp\u003eThe key concepts 87\u003c\/p\u003e \u003cp\u003eSustainable consumption 88\u003c\/p\u003e \u003cp\u003eThe commons 90\u003c\/p\u003e \u003cp\u003eExternalities 92\u003c\/p\u003e \u003cp\u003eMarket-based incentives 93\u003c\/p\u003e \u003cp\u003eRe-evaluating GDP 97\u003c\/p\u003e \u003cp\u003eEmerging markets 99\u003c\/p\u003e \u003cp\u003eChallenges? 103\u003c\/p\u003e \u003cp\u003eTrends and new ideas 104\u003c\/p\u003e \u003cp\u003eAlternative trading systems 104\u003c\/p\u003e \u003cp\u003eA new economic model 105\u003c\/p\u003e \u003cp\u003eEstimating the cost of inaction 107\u003c\/p\u003e \u003cp\u003eFrom free to fee 108\u003c\/p\u003e \u003cp\u003eValuing future generations 108\u003c\/p\u003e \u003cp\u003eRegulatory instruments 109\u003c\/p\u003e \u003cp\u003eEnvironmental valuation 111\u003c\/p\u003e \u003cp\u003eBusiness and the world’s poor 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Entrepreneurship 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 124\u003c\/p\u003e \u003cp\u003eThe key concepts 125\u003c\/p\u003e \u003cp\u003eSocial\/environmental entrepreneurs 126\u003c\/p\u003e \u003cp\u003eExploring new business models 129\u003c\/p\u003e \u003cp\u003eMaking changes from within 130\u003c\/p\u003e \u003cp\u003eGenerating ideas 133\u003c\/p\u003e \u003cp\u003eFunding 136\u003c\/p\u003e \u003cp\u003eChallenges? 139\u003c\/p\u003e \u003cp\u003eTrends and new ideas 140\u003c\/p\u003e \u003cp\u003eMerging and selling 140\u003c\/p\u003e \u003cp\u003eMicrobusinesses 140\u003c\/p\u003e \u003cp\u003eSocial stock exchange 141\u003c\/p\u003e \u003cp\u003eWorking with big business 142\u003c\/p\u003e \u003cp\u003eMarketing on a shoestring 143\u003c\/p\u003e \u003cp\u003eSome advice for entrepreneurs 146\u003c\/p\u003e \u003cp\u003eCooperatives 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Ethics and Corporate Governance 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 154\u003c\/p\u003e \u003cp\u003eThe key concepts 155\u003c\/p\u003e \u003cp\u003eBusiness and human rights 156\u003c\/p\u003e \u003cp\u003eLabor and working conditions 159\u003c\/p\u003e \u003cp\u003eEthics and the individual manager 162\u003c\/p\u003e \u003cp\u003eCorporate governance 165\u003c\/p\u003e \u003cp\u003eCorruption 167\u003c\/p\u003e \u003cp\u003eBribery 169\u003c\/p\u003e \u003cp\u003eThe power of media 171\u003c\/p\u003e \u003cp\u003eChallenges? 173\u003c\/p\u003e \u003cp\u003eTrends and new ideas 174\u003c\/p\u003e \u003cp\u003eTransparency and honesty 174\u003c\/p\u003e \u003cp\u003eThe company of the future 175\u003c\/p\u003e \u003cp\u003eFair trade 176\u003c\/p\u003e \u003cp\u003eCrowdsourcing the truth 176\u003c\/p\u003e \u003cp\u003eWhistleblowing 177\u003c\/p\u003e \u003cp\u003eThe role of the CEO 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Finance 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 184\u003c\/p\u003e \u003cp\u003eThe key concepts 186\u003c\/p\u003e \u003cp\u003eSustainable investment 186\u003c\/p\u003e \u003cp\u003eIntegrating ESG 189\u003c\/p\u003e \u003cp\u003eFiduciary responsibilities 193\u003c\/p\u003e \u003cp\u003eShareholder engagement 195\u003c\/p\u003e \u003cp\u003eRatings and indexes 198\u003c\/p\u003e \u003cp\u003eProject finance 201\u003c\/p\u003e \u003cp\u003eChallenges? 203\u003c\/p\u003e \u003cp\u003eTrends and new ideas 205\u003c\/p\u003e \u003cp\u003eCross-disciplinary collaboration 205\u003c\/p\u003e \u003cp\u003eNew landscape for corporate ownership 206\u003c\/p\u003e \u003cp\u003eLong-term value 207\u003c\/p\u003e \u003cp\u003eThe role of the CFO 208\u003c\/p\u003e \u003cp\u003eInsurance sector 209\u003c\/p\u003e \u003cp\u003eA new kind of bank 209\u003c\/p\u003e \u003cp\u003eMicrofinance 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Marketing 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 218\u003c\/p\u003e \u003cp\u003eThe key concepts 219\u003c\/p\u003e \u003cp\u003ePeople 220\u003c\/p\u003e \u003cp\u003eProducts 224\u003c\/p\u003e \u003cp\u003ePrice 226\u003c\/p\u003e \u003cp\u003ePlace 229\u003c\/p\u003e \u003cp\u003ePackaging 232\u003c\/p\u003e \u003cp\u003eEco-labels 236\u003c\/p\u003e \u003cp\u003eSocial marketing 239\u003c\/p\u003e \u003cp\u003eCause-related marketing 242\u003c\/p\u003e \u003cp\u003eChallenges? 244\u003c\/p\u003e \u003cp\u003eTrends and new ideas 245\u003c\/p\u003e \u003cp\u003eGreen = inexpensive 246\u003c\/p\u003e \u003cp\u003eEco-iconic to eco-embedded 246\u003c\/p\u003e \u003cp\u003eUnderstanding how people think 247\u003c\/p\u003e \u003cp\u003eCommunicating with the customer virtually 248\u003c\/p\u003e \u003cp\u003ePopups 248\u003c\/p\u003e \u003cp\u003eBuycotts 249\u003c\/p\u003e \u003cp\u003eThe barcode reinvented 249\u003c\/p\u003e \u003cp\u003eAdvertising dos and don’ts 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Operations 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 256\u003c\/p\u003e \u003cp\u003eThe key concepts 258\u003c\/p\u003e \u003cp\u003eEco-design 259\u003c\/p\u003e \u003cp\u003e‘Green’ chemistry 261\u003c\/p\u003e \u003cp\u003eDoing more with less 264\u003c\/p\u003e \u003cp\u003eSustainable technology 265\u003c\/p\u003e \u003cp\u003eSuppliers and contractors 268\u003c\/p\u003e \u003cp\u003eTransportation 271\u003c\/p\u003e \u003cp\u003eWaste management 274\u003c\/p\u003e \u003cp\u003eChallenges? 280\u003c\/p\u003e \u003cp\u003eTrends and new ideas 280\u003c\/p\u003e \u003cp\u003eInspiration from nature 281\u003c\/p\u003e \u003cp\u003eProducts that do more 281\u003c\/p\u003e \u003cp\u003eTraceability 282\u003c\/p\u003e \u003cp\u003eManufacturing differently 283\u003c\/p\u003e \u003cp\u003eInstant feedback 283\u003c\/p\u003e \u003cp\u003eExploring new materials 284\u003c\/p\u003e \u003cp\u003eCo-creation 284\u003c\/p\u003e \u003cp\u003eLifecycle assessment 286\u003c\/p\u003e \u003cp\u003eInformation technology\/information systems 290\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: HR and Organizational Behavior 295\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 296\u003c\/p\u003e \u003cp\u003eThe key concepts 297\u003c\/p\u003e \u003cp\u003eCreating a culture of sustainability 298\u003c\/p\u003e \u003cp\u003eCommunication 300\u003c\/p\u003e \u003cp\u003eRecruiting 302\u003c\/p\u003e \u003cp\u003eEmployee engagement 304\u003c\/p\u003e \u003cp\u003eMotivation and rewards 307\u003c\/p\u003e \u003cp\u003eTalent development and training 308\u003c\/p\u003e \u003cp\u003eChallenges? 311\u003c\/p\u003e \u003cp\u003eTrends and new ideas 312\u003c\/p\u003e \u003cp\u003eLinking pay and sustainability 312\u003c\/p\u003e \u003cp\u003eDiversity 313\u003c\/p\u003e \u003cp\u003eSkills for sustainability 314\u003c\/p\u003e \u003cp\u003eCreating great workplaces 315\u003c\/p\u003e \u003cp\u003eChanging the way we talk 316\u003c\/p\u003e \u003cp\u003eRise of the CSO 317\u003c\/p\u003e \u003cp\u003eManaging change 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Strategy 323\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it important? 324\u003c\/p\u003e \u003cp\u003eThe key concepts 325\u003c\/p\u003e \u003cp\u003eThe wider business environment 326\u003c\/p\u003e \u003cp\u003eUnderstanding where you stand 328\u003c\/p\u003e \u003cp\u003eUnderstanding risks 331\u003c\/p\u003e \u003cp\u003eSustainability strategies 334\u003c\/p\u003e \u003cp\u003eGoals and targets 337\u003c\/p\u003e \u003cp\u003eWorking with others 339\u003c\/p\u003e \u003cp\u003eInfluencing change 343\u003c\/p\u003e \u003cp\u003eChallenges? 346\u003c\/p\u003e \u003cp\u003eTrends and new ideas 347\u003c\/p\u003e \u003cp\u003eZero and 100% 347\u003c\/p\u003e \u003cp\u003eGetting your customers involved 347\u003c\/p\u003e \u003cp\u003eInstant information 348\u003c\/p\u003e \u003cp\u003eStrategic philanthropy 349\u003c\/p\u003e \u003cp\u003eTransformation of partners 349\u003c\/p\u003e \u003cp\u003eWhy do initiatives fail? 350\u003c\/p\u003e \u003cp\u003eStakeholder engagement 352\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Tools 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Tools for Monitoring, Managing, and Improving Performance 363\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessments 364\u003c\/p\u003e \u003cp\u003eAudits 368\u003c\/p\u003e \u003cp\u003eEnvironmental and social management systems 370\u003c\/p\u003e \u003cp\u003eStandards 373\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Tools for Greening Offices and Buildings 377\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSteps for setting up office greening programs 379\u003c\/p\u003e \u003cp\u003eBuildings 380\u003c\/p\u003e \u003cp\u003eEnergy 382\u003c\/p\u003e \u003cp\u003eWater 383\u003c\/p\u003e \u003cp\u003eWaste and recycling 385\u003c\/p\u003e \u003cp\u003ePaper 386\u003c\/p\u003e \u003cp\u003eElectronics 387\u003c\/p\u003e \u003cp\u003eAll those other little things 389\u003c\/p\u003e \u003cp\u003eCommuting to work 390\u003c\/p\u003e \u003cp\u003eOrganizing green events and meetings 392\u003c\/p\u003e \u003cp\u003ePutting together a green team 394\u003c\/p\u003e \u003cp\u003ePerformance contracting 397\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Wrapping It All Up 399\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: What Can I Do? 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs an employee – leading by example 402\u003c\/p\u003e \u003cp\u003eHow to turn any job into a green job 404\u003c\/p\u003e \u003cp\u003eAs a consumer – putting your money where your mouth is 405\u003c\/p\u003e \u003cp\u003eA simple guide to making choices as a consumer 407\u003c\/p\u003e \u003cp\u003eAs a citizen – be active in your community 407\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: What will the Future Bring? 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTwenty-one wise words of advice 412\u003c\/p\u003e \u003cp\u003eAdditional resources: Who, what, where, and how 415\u003c\/p\u003e \u003cp\u003eWho: Different groups involved in sustainability 415\u003c\/p\u003e \u003cp\u003eWhat: Sustainability issues 419\u003c\/p\u003e \u003cp\u003eWhere: Sustainability around the world 425\u003c\/p\u003e \u003cp\u003eHow: Keeping up to date 430\u003c\/p\u003e \u003cp\u003eEndnotes 435\u003c\/p\u003e \u003cp\u003eIndex 439\u003c\/p\u003e  \u003cp\u003e\"\u003cem\u003eThe Sustainable MBA\u003c\/em\u003e is a reference manual to have always near, an amazing catalogue of ideas to be developed by everyone interested in sustainability.\" (\u003cem\u003eCSR International,\u003c\/em\u003e April 2014) \u003c\/p\u003e\u003cp\u003e\"It is heartily recommended.... The information contained herein is invaluable to managers, analysts, commentators, academics and consumers alike.\" (\u003cem\u003eCambridge Business,\u003c\/em\u003e March 2014) \u003c\/p\u003e\u003cp\u003e\"... packed with facts, examples and tools for turning good intentions on sustainability into action.\"??(\u003cem\u003eThe CA,\u003c\/em\u003e January 2014) \u003c\/p\u003e\u003cp\u003e\"Read it. Re-read it. Imbibe it. And make it a core part of the way you do business.\" (\u003cem\u003eElite Business,\u003c\/em\u003e December 2013)    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGiselle Weybrecht\u003c\/b\u003e is determined to make sustainability everybody’s business. Her work is focused on how to inspire and engage the next generation of business leaders to not only understand sustainability, but to put it into practice in ways that make sense for the environment, society and business. She has 15 years of experience working in sustainability in particular with the United Nations but also with governments, universities, NGOs, businesses and entrepreneurs. Giselle has an MBA from London Business School and is a frequent lecturer at universities around the world.   \u003c\/p\u003e\u003cp\u003eWhether you are an employee, a manager, an entrepreneur or a CEO, \u003cb\u003e\u003ci\u003eThe Sustainable MBA Second Edition\u003c\/i\u003e\u003c\/b\u003e provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability \u003cb\u003etalk\u003c\/b\u003e into \u003cb\u003eaction\u003c\/b\u003e for the benefit of your bottom line and society as a whole. \u003c\/p\u003e\u003cp\u003eBased on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.\u003c\/li\u003e \u003cli\u003eA wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices. \u003c\/li\u003e \u003cli\u003eInformation on how to be a sustainability champion or intrapraneur in your organization including how to sell these ideas to your team and how to incorporate them into any job. \u003c\/li\u003e  \u003cli\u003eA survey of the exciting trends in sustainable business happening around the world. \u003c\/li\u003e  \u003cli\u003eA wealth of links to interesting resources for more information. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eThe Sustainable MBA Second Edition\u003c\/i\u003e\u003c\/b\u003e is organized like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to \u003cb\u003eAccounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior and HR, Operations and Strategy.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Sustainable MBA Second Edition\u003c\/i\u003e\u003c\/b\u003e has been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. Additional resources to accompany the book are available at www.thesustainablemba.com \u003c\/p\u003e\u003cp\u003eFind out more about Giselle by visiting www.thesustainablemba.com\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990350676197,"sku":"NP9781118760635","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118760635.jpg?v=1761787467","url":"https:\/\/k12savings.com\/es\/products\/the-sustainable-mba-isbn-9781118760635","provider":"K12savings","version":"1.0","type":"link"}