{"product_id":"the-super-age-decoding-our-demographic-destiny-isbn-9780063048751","title":"The Super Age: Decoding Our Demographic Destiny","description":"\u003cp\u003eA demographic futurist explains the coming Super Age—when there will be more people older than sixty-five than those under the age of eighteen—and explores what it could mean for our collective future. \u003c\/p\u003e\u003cp\u003eSocieties all over the world are getting older, the result of the fact that we are living longer and having fewer children. At some point in the near future, much of the developed world will have at least twenty percent of their national populations over the age of sixty-five. Bradley Schurman calls this the Super Age. Today, Italy, Japan, and Germany have already reached the Super Age, and another ten countries will have gone over the tipping point in 2021. Thirty-five countries will be part of this club by the end of the decade. This seismic shift in the world population can portend a period of tremendous growth—or leave swaths of us behind. \u003c\/p\u003e\u003cp\u003eSchurman explains how changing demographics will affect government and business and touch all of our lives. Fewer people working and paying income taxes, due to outdated employment and retirement practices, could mean less money feeding popular programs such as Social Security and Medicare—with greater numbers relying on them. The forced retirement or redundancy of older workers could impact business by creating a shortage of workers, which would likely drive wages up and result in inflation. Corporations, too, must rethink marketing strategies—older consumers are already purchasing the majority of new cars, and they are a growing and vitally important market for health technologies and housing. Architects and designers must re-create homes and communities that are more inclusive of people of all ages and abilities.\u003c\/p\u003e\u003cp\u003eIf we aren’t prepared for the changes to come, Schurman warns, we face economic stagnation, increased isolation of at-risk populations, and accelerated decline of rural communities. Instead, we can plan now to harness the benefits of the Super Age: extended and healthier lives, more generational cooperation at work and home, and new markets and products to explore. The choice is ours to make.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis essential guide for the future of business and society reveals:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDemographic Destiny:\u003c\/b\u003e Why the collision of increased longevity and decreased birth rates is the most significant social and economic transformation of our time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBusiness and Economics:\u003c\/b\u003e How corporations must adapt to a new consumer landscape where older adults are the most vital market and multigenerational workforces are the norm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Future of Retirement:\u003c\/b\u003e A clear-eyed look at the outdated employment practices that threaten social welfare programs and how we can innovate for a future of longer, more productive working lives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAge-Inclusive Design:\u003c\/b\u003e How architects, designers, and city planners can create homes and communities that are more inclusive for people of all ages and abilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA Roadmap for the Future:\u003c\/b\u003e Actionable strategies to harness the benefits of the Super Age, from fostering generational cooperation to avoiding economic stagnation and building a more equitable world.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e“Bradley lays forth a vision for the Super Age that is inclusive of all people, regardless of age, race, gender, or sexuality, as key contributors and consumers.” - \u003cb\u003e\u003ci\u003ePatrick Church, multimedia artist and fashion designer\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Will population aging lead to stagnation and decline, or a new era of innovation and human flourishing? There are daunting challenges, to be sure, but Schurman’s book offers hope for a brighter future. It’s a must read and a must reference.” - \u003cb\u003e\u003ci\u003ePaul Irving, chairman, Milken Institute Center for the Future of Aging;distinguished scholar-in-residence, University of Southern California Leonard Davis School of Gerontology;and chairman, Encore.org\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Aging, like gender equality and climate change, is an essential lens for any community, business or policy leader with foresight. Schurman's book gives a comprehensive view of the latest research on the complexities, challenges and opportunities of creating an age inclusive society.”  - \u003cb\u003e\u003ci\u003eCynthia Wu, executive director, Shin Kong Life Foundation\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Finally, a modern take on the perception of ageism, marginalization, and inequality for the rapidly evolving 50+ demographic. . . . Schurman shows us a path toward a hopeful future.” - \u003cb\u003e\u003ci\u003eJeff Tidwell, founder and CEO, Next For Me\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Finally—everything you’ve ever wanted to know about age and longevity in one package, or rather under one cover! . . . The best part is the optimism about the future of longevity and opportunities it brings for the business environment and for society at large.”  - \u003cb\u003e\u003ci\u003eStela Lupushor, chief reframer, Reframe.Work Inc.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A comprehensive and fast-paced tour through the past, present and future of our rapidly Super Ageing Societies, written by one of the leading proponents in the space.”  - \u003cb\u003e\u003ci\u003eStephen Johnston, co-founder, Aging2.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Powerful and provocative. . . . Bradley Schurman breaks through as a much-needed, compelling new demographic futurist—and just in the nick of time.” - \u003cb\u003e\u003ci\u003eMichael Adams, CEO, SAGE\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“At a time when ageism is on full display, Bradley Schurman’s \u003cem\u003eThe Super Age \u003c\/em\u003eis a much-needed counterpoint to the dominant and negative narrative. . . . An invaluable resource for any business interested in diversity, equity, and inclusion.” - \u003cb\u003e\u003ci\u003eFabrice Houdart, managing director, Out Leadership\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Beautifully written and magically orchestrated by Bradley Schurman, \u003cem\u003eThe Super Age \u003c\/em\u003eis like a symphony where all the chords, the tones, the nuances about our demographic past, present, and future come together.” - \u003cb\u003e\u003ci\u003eNicola Palmarini, director, UK National Innovation Centre for Ageing (NICA), and author of Immortali\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eThe Super Age \u003c\/em\u003ebrilliantly explores the new economic, political, social, and cultural norms that are reshaping our world—and how we got here. . . . A must read for anyone who wants to truly understand how these demographic megatrends will impact us all.” - \u003cb\u003e\u003ci\u003eJake Rothstein, founder, Papa and UpsideHoM\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Thoroughly researched and elegantly written. . . . An excellent narrative about what is indeed the Super Age.” - \u003cb\u003e\u003ci\u003eJim Mellon, founder and executive chairman, Burnbrae Group, and coauthor of Juvenescence\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Schurman describes a megatrend that cannot be debated, nor ignored: the Super Age. It urges you to stop discussing and start acting. That probably makes it the best book on aging yet.” - \u003cb\u003e\u003ci\u003eArjan in ’t Veld, cofounder and CMO, The Aging Group BV\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Demography may be destiny, yet there are few prognosticators who can see the future like Bradley Schurman. \u003cem\u003eThe Super Age\u003c\/em\u003e is a super-readable book, a crystal ball into a society like we’ve never seen before. This book will help you tap into the longevity dividend.” - \u003cb\u003e\u003ci\u003eChip Conley, New York Times bestselling author and founder, the Modern Elder Academy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eThe Super Age\u003c\/em\u003e provides one of the most comprehensive understandings of the gift of longevity and the work we need to do as a society to maximize the ability for all to age well. This timely book provides leaders the data, insights, and tangible solutions needed to tap into the moral, economic, and societal benefits of truly embracing the Super Age. Leaders from every sector (public, private, and nonprofit) should read and share the book.” - \u003cb\u003e\u003ci\u003eRamsey Alwin, president and CEO, National Council on Aging (NCOA)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This book is an eye-opener to those already in, or those preparing to serve, older and generationally diverse markets. Schurman gives both an objective view of the existing landscape and a bright road map for future growth. Customers are changing at a rapid pace, and in many cases, they are becoming healthier and wealthier. Those who truly understand and embrace the Super Age will be the winners.” - \u003cb\u003e\u003ci\u003eJee Eun “Geannie” Cho, CEO, CIGNA Korea\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Be prepared to have your conception of aging—and the power potential of the ‘gray’ generation—turned upside down . . . or in this case, right side up.” - \u003cb\u003e\u003ci\u003eRebecca Frankel, New York Times bestselling author of War Dogs and Into the Forest\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eThe Super Age \u003c\/em\u003efocuses on one of the biggest trends that will shape our individual and collective future. It also shows in a nuanced and insightful way why the pessimism around an aging society is too simplistic to capture the fundamental changes that are happening and need to happen.” - \u003cb\u003e\u003ci\u003eAndrew Scott, professor of economics, London Business School, and coauthor of The 100-Year Life\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“We have entered a new Super Age—which will profoundly alter public policies, education, careers, communities, and commerce. For business leaders, it is especially imperative to understand this and to rethink products, services, and markets in the new world of longevity. This book is the road map.” - \u003cb\u003e\u003ci\u003eBill Novelli, professor of business, Georgetown University;former CEO, AARP;and author of Good Business\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"An intelligent warning to pay more attention to your elders. . . . Schurman combines ideas for an elderly-friendly future with a denunciation of present conditions. . . . Good insights for right now.\" - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"[Schurman's] insistence on a more thoughtful approach to an aging society is buoyed by his optimism and his dedication to justice and care for all citizens: ‘The future may be gray,’ he writes, ‘but it’s incredibly bright.’ Policymakers and business leaders, take note.\" - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The Super Age is upon us. Bradley Schurman inspires and challenges us to confront head-on the implications for the economy, business, how we live, and how we treat one another. He offers a road map for seizing the opportunities that are ahead and offers a clear view of the risks of inaction.” - \u003cb\u003e\u003ci\u003eAlmar Latour, CEO, Dow Jones\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Global aging is transformational on the scale of climate change, the freight train we can see coming, and in \u003cem\u003eThe Super Age\u003c\/em\u003e, Bradley Schurman reveals it to us in all its complexity and opportunity. Discarding the tired discourse of the burdens of an aging planet, he offers instead a fundamental revisioning of what life could look like—of what our lives could look like—a new world that is hugely exciting, if we do it right.” - \u003cb\u003e\u003ci\u003eClaire Casey, global head of Policy \u0026amp; Insights, Economist Impact, The Economist Group\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44889613861093,"sku":"NP9780063048751","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063048751.jpg?v=1730231604","url":"https:\/\/k12savings.com\/es\/products\/the-super-age-decoding-our-demographic-destiny-isbn-9780063048751","provider":"K12savings","version":"1.0","type":"link"}