{"product_id":"the-strategic-storyteller-isbn-9781119345114","title":"The Strategic Storyteller","description":"\u003cp\u003e\u003cb\u003eThe world needs more storytellers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStorytelling is an inherently innovative activity.\u003c\/p\u003e \u003cp\u003eWhen organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.\u003c\/p\u003e \u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world’s most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Glamour and Grammar\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe power of stories\u003c\/p\u003e \u003cp\u003eThis is your brain on good content\u003c\/p\u003e \u003cp\u003eStrategies of delight\u003c\/p\u003e \u003cp\u003eThe runway and the beltway: informal networks of influence\u003c\/p\u003e \u003cp\u003eHow good content helps us be out best selves\u003c\/p\u003e \u003cp\u003eContent creates guiding narratives\u003c\/p\u003e \u003cp\u003eWhat’s old is new again\u003c\/p\u003e \u003cp\u003eHow to find good stories\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Age of the Educated Consumer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Politics won’t teach you about marketing\u003c\/p\u003e \u003cp\u003eThe educated consumer\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 It’s About Human Nature\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning from the best human storytellers\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 It’s Life Stages, Not Ages: The Generation Myth and the Power of Personalization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData and privacy\u003c\/p\u003e \u003cp\u003eThe evolution of personalization\u003c\/p\u003e \u003cp\u003ePersonalization for B2B\u003c\/p\u003e \u003cp\u003eMobile and omni-channel personalization\u003c\/p\u003e \u003cp\u003eTaking personalization offline\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Atomize, Serialize, Magnetize, and Keep Your Velocity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSolving for Distribution\u003c\/p\u003e \u003cp\u003eVelocity is Tranformational\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Only Connect: Creativity \u0026amp; Consistency\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding a content culture\u003c\/p\u003e \u003cp\u003eInspiring organization-wide creativity\u003c\/p\u003e \u003cp\u003eIndividual creativity\u003c\/p\u003e \u003cp\u003eConnectivity\u003c\/p\u003e \u003cp\u003eHow brands evolve\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Content Marketing Applied Part 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContent marketing applied: The content hub\u003c\/p\u003e \u003cp\u003eThe process of creating a hub\u003c\/p\u003e \u003cp\u003eThought Leadership\u003c\/p\u003e \u003cp\u003eHave a strong visual vocabulary\u003c\/p\u003e \u003cp\u003eEmerging platforms\u003c\/p\u003e \u003cp\u003eThe best content hubs…\u003c\/p\u003e \u003cp\u003eInternal communications\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Content Marketing Applied Part 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge transfer: putting it all together\u003c\/p\u003e \u003cp\u003eHow the industry is changing\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Asymmetrical Thinking\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAfterward: The Future of Storytelling\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eALEXANDER JUTKOWITZ\u003c\/b\u003e is global CEO of GROUP SJR and Truffle Pig, and U.S. CEO of Hill+Knowlton Strategies. A former political pollster, digital architect, brand strategist, and content creator in over 30 countries, he is committed to the idea that brands who tell their own stories innovate faster and inspire enduring customer loyalty. He is on the board of the Advertising Council and lives in New York City with his wife and daughter.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTHE WORLD NEEDS MORE STORYTELLERS\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eStorytelling is an inherently innovative activity. \u003c\/p\u003e\u003cp\u003eWhen organizations find their best stories and tell them to the world, they’re not only building a reputation, they’re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. \u003c\/p\u003e\u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTap into your and your organization’s unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world’s most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990348054757,"sku":"NP9781119345114","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119345114.jpg?v=1761787457","url":"https:\/\/k12savings.com\/es\/products\/the-strategic-storyteller-isbn-9781119345114","provider":"K12savings","version":"1.0","type":"link"}