{"product_id":"the-strategic-digital-media-entrepreneur-isbn-9781119218043","title":"The Strategic Digital Media Entrepreneur","description":"\u003cp\u003e\u003cb\u003eA goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.\u003c\/p\u003e \u003cp\u003ePenelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age\u003c\/li\u003e \u003cli\u003eDefine your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances\u003c\/li\u003e \u003cli\u003eUnderstand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe two \u003cb\u003ecompanion websites\u003c\/b\u003e feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors.\u003c\/p\u003e \u003cp\u003ePacked with practical insights and guidance on all aspects of the business of media in the Digital Age, \u003ci\u003eThe Strategic Digital Media Entrepreneur\u003c\/i\u003e is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eHow to Use This Book xi\u003c\/p\u003e \u003cp\u003eAbout the Companion Websites xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Understanding the Basics of Digital Entrepreneurship 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Gutenberg to Zuckerberg: Innovation and Entrepreneurship 3\u003c\/p\u003e \u003cp\u003e2 The Story behind the Numbers 23\u003c\/p\u003e \u003cp\u003e3 What Is a Company Worth? 47\u003c\/p\u003e \u003cp\u003e4 The Transformed Competitive Landscape 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Creating Sustainable Strategies and Business Models 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 A Strategy for Dealing with the New Business Imperatives 91\u003c\/p\u003e \u003cp\u003e6 Defining a Unique Value Proposition 107\u003c\/p\u003e \u003cp\u003e7 Understanding Customer Relationships in a Digital World 123\u003c\/p\u003e \u003cp\u003e8 Reaching Current and New Customers 137\u003c\/p\u003e \u003cp\u003e9 Competing in a Networked World 149\u003c\/p\u003e \u003cp\u003e10 Investing in Key Assets and Capabilities 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Leadership in a Time of Change 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Entrepreneurial Leadership and Culture 179\u003c\/p\u003e \u003cp\u003e12 What the Future Holds 193\u003c\/p\u003e \u003cp\u003eHow to Use the Complementary Instructional Website 207\u003c\/p\u003e \u003cp\u003eReferences 209\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePENELOPE MUSE ABERNATHY, MBA,\u003c\/b\u003e Knight Chair in Journalism and Digital Media Economics, University of North Carolina, has more than thirty years of experience as a journalist and senior business executive at The Wall Street Journal, the New York Times, Harvard Business School Publishing and the Paley Center for Media.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOANN SCIARRINO, MBA,\u003c\/b\u003e Knight Chair in Digital Advertising and Marketing, University of North Carolina School of Media and Journalism, has nearly thirty years of experience as a senior advertising and marketing executive, including BBDO.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA GOLD MINE OF STRATEGIC INSIGHTS AND PRACTICAL BUSINESS GUIDANCE COVERING ALL ASPECTS OF MEDIA ENTREPRENEURSHIP IN THE DIGITAL AGE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.\u003c\/p\u003e \u003cp\u003ePenelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, cover how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age\u003c\/li\u003e \u003cli\u003eDefine your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances\u003c\/li\u003e \u003cli\u003eUnderstand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors.\u003c\/p\u003e \u003cp\u003ePacked with practical insights and guidance on all aspects of the business of media in the Digital Age, \u003ci\u003eThe Strategic Digital Media Entrepreneur\u003c\/i\u003e is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990347694309,"sku":"NP9781119218043","price":57.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119218043.jpg?v=1761787454","url":"https:\/\/k12savings.com\/es\/products\/the-strategic-digital-media-entrepreneur-isbn-9781119218043","provider":"K12savings","version":"1.0","type":"link"}