{"product_id":"the-startup-gold-mine-isbn-9780814439876","title":"The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business","description":"\u003cp\u003e\u003cstrong\u003eAn invaluable playbook for\u003c\/strong\u003e\u003cstrong\u003e startup founders looking to \u003c\/strong\u003e\u003cstrong\u003epartner with big business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCorporations are desperate to overhaul their culture and the perception that they are giant, bureaucratic dinosaurs too slow to react in a rapidly changing business landscape. Many are trying to be more innovative and agile, like a startup. One easy way to achieve this goal is through partnering with or acquiring a startup. Corporate venture capital (CVC) now makes up 25 percent ($18 billion) of all venture capital dollars in North America.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Startup Gold Mine\u003c\/em\u003e reveals how the world’s largest and most prestigious brands make innovation decisions, including new product launches, vendor-startup partnerships, and even billion-dollar acquisitions. The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit. You will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy the “innovator’s dilemma” is leading large companies to seek out partnerships with startups\u003c\/li\u003e\n\u003cli\u003eHow to close a deal with a large company, from first connection to getting paid\u003c\/li\u003e\n\u003cli\u003eStrategies to troubleshoot common land mines that startups encounter when working with large companies\u003c\/li\u003e\n\u003cli\u003eWays to navigate the convoluted corporate landscape without spending a fortune on conferences and consultants.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAuthor Neil Soni draws on his experience as an entrepreneur and as an external innovator with premier brands like Estée Lauder, MAC, and Smashbox to reveal large companies’ inner workings, as well as how startup founders and employees can use this knowledge to close the biggest deals of their lives.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142824677605,"sku":"NP9780814439876","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814439876.jpg?v=1747941279","url":"https:\/\/k12savings.com\/es\/products\/the-startup-gold-mine-isbn-9780814439876","provider":"K12savings","version":"1.0","type":"link"}