{"product_id":"the-space-between-look-and-read-isbn-9780262545471","title":"The Space between Look and Read","description":"\u003cb\u003eUnleashing the potential that can be found in the space between words and images.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDesigners have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In \u003ci\u003eThe Space Between Look and Read\u003c\/i\u003e, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. \u003cbr\u003e\u003cbr\u003eDrawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. \u003cbr\u003e\u003cbr\u003eFrom the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, \u003ci\u003eThe Space Between Look and Read\u003c\/i\u003e expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems. Series Foreword ix\u003cbr\u003eBefore in Time and Place: Shukran xv\u003cbr\u003eIntroduction: The Framer in the Framework: Roles, Relationships, and Outcomes 1\u003cbr\u003eI Roles: Re-presentation with Re-articulation Create Meaning in Inter-play \u003cbr\u003e1 \"What Difference Do the Differences Make?\" 33\u003cbr\u003e2 Inter-play Analysis in \"Geschichte als Argument\" 57\u003cbr\u003eII Relationships: Binding Image, Text, and Typeface \u003cbr\u003e3 Grouping Ties: Noticing Relationships Built on Difference 79\u003cbr\u003e4 Bridging Ties: Interpreting Connections between Independent Systems 99\u003cbr\u003eIII Unions to Outcomes: Inter-play as Complementary Meaning and an Untapped Opportunity \u003cbr\u003e5 Inter-play: Grouping and Bridging Ties Create Loose to Tight Unions 125\u003cbr\u003e6 Complementary Meaning: Clarifying, Contradicting, and Challenging 147\u003cbr\u003e7 Exploring \"The Can't-or-Won't Conundrum\": Weaving the Imagined with the Concrete 167\u003cbr\u003eNotes 187\u003cbr\u003eReferences 193\u003cbr\u003eIndex 207“Offering exquisite analysis, \u003ci\u003eThe Space between Look and Read\u003c\/i\u003e is a significant contribution to design theory. By characterizing the ways type and image combine on page and screen, Susan Hagan takes us from humming a melody to understanding a symphonic score.”\u003cbr\u003e—\u003cb\u003eSteven Skaggs, Professor Design, University of Louisville; author of \u003ci\u003eFiresigns: A Semiotic Theory for Graphic Design\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e“Hagan offers a valuable framework for revealing recurrent relationships in how we construct meaning that makes important pattern-finding explicit, avoiding the hit-or-miss interpretive results of first-learned visual principles.”\u003cbr\u003e—\u003cb\u003eMeredith Davis, Professor Emerita in the College of Design at North Carolina State University; author of \u003ci\u003eTeaching Design: A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design in Their Classrooms\u003c\/i\u003e\u003c\/b\u003eSusan M. Hagan is Associate Teaching Professor in Information Systems at Carnegie Mellon University’s Pittsburgh and Qatar campuses.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46303313952997,"sku":"NP9780262545471","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262545471.jpg?v=1767741608","url":"https:\/\/k12savings.com\/es\/products\/the-space-between-look-and-read-isbn-9780262545471","provider":"K12savings","version":"1.0","type":"link"}