{"product_id":"the-soulful-art-of-persuasion-the-11-habits-that-will-make-anyone-a-master-influencer-isbn-9781984822567","title":"The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer","description":"\u003cb\u003e\u003ci\u003eWALL STREET JOURNAL, LOS ANGELES TIMES, \u003c\/i\u003eAND \u003ci\u003ePUBLISHERS WEEKLY \u003c\/i\u003eBESTSELLER • \u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, \u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about \u003cb\u003eengaging \u003c\/b\u003erather than insisting; it is about developing \u003cb\u003eempathy\u003c\/b\u003e and communicating your\u003cb\u003e values.\u003c\/b\u003e Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46305225441509,"sku":"NP9781984822567","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781984822567.jpg?v=1767741597","url":"https:\/\/k12savings.com\/es\/products\/the-soulful-art-of-persuasion-the-11-habits-that-will-make-anyone-a-master-influencer-isbn-9781984822567","provider":"K12savings","version":"1.0","type":"link"}