{"product_id":"the-small-screen-isbn-9781405161541","title":"The Small Screen","description":"Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s. \u003cbr\u003e \u003cul\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eExamines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eArgues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eExplores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced , increasingly diverse, information-laden society of the 90s\u003c\/li\u003e \u003c\/ul\u003e  Contents. \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e1. Television and Social Change.\u003c\/p\u003e \u003cp\u003eThe Times They Are a-Changin’.\u003c\/p\u003e \u003cp\u003eTelevision as Public Discourse.\u003c\/p\u003e \u003cp\u003e2. Life in the Information Age.\u003c\/p\u003e \u003cp\u003eThe Information Explosion.\u003c\/p\u003e \u003cp\u003eSociety through the Lens of Technocapitalism.\u003c\/p\u003e \u003cp\u003eSocial Anxieties in the Information Age.\u003c\/p\u003e \u003cp\u003e3. Hyperconscious Television.\u003c\/p\u003e \u003cp\u003eEmbracing ‘the Future’: The Attitude of Yes.\u003c\/p\u003e \u003cp\u003eThe Simpsons as Exemplar.\u003c\/p\u003e \u003cp\u003eSymbolic Equipments in Hyperconscious TV.\u003c\/p\u003e \u003cp\u003e4. Nostalgia Television.\u003c\/p\u003e \u003cp\u003eCelebrating ‘the Past’: The Attitude of No.\u003c\/p\u003e \u003cp\u003eDr. Quinn, Medicine Woman as Exemplar.\u003c\/p\u003e \u003cp\u003eSymbolic Equipments in Nostalgia TV.\u003c\/p\u003e \u003cp\u003e5. Television and the Future.\u003c\/p\u003e \u003cp\u003e(Re)Viewing the Small Screen.\u003c\/p\u003e \u003cp\u003eLife and Television in the Twenty-First Century.\u003c\/p\u003e \u003cp\u003eThe Next Great Paradigm Shift?.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  “In \u003ci\u003eThe Small Screen\u003c\/i\u003e, Brian L. Ott explores how US television of the 1990s met the Information Age. With theoretical clarity and acute critical analysis of content and form in the television experience, Ott illustrates how some Americans embraced the future through hyperconscious television while others celebrated the past through nostalgia. A breakthrough study.” \u003cbr\u003e \u003ci\u003eThomas W. Benson, Pennsylvania State University\u003c!--end--\u003e\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e“Brian L. Ott’s book is accessible to students and valuable for professional scholars. It integrates a wide range of contemporary scholarship at a high level of sophistication without ever falling into jargon or postmodern dogma. This volume will be cutting edge in the rhetorical study of television.”\u003cbr\u003e \u003ci\u003eBarry Brummett, University of Texas-Austin\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"...ultimately what is pleasing about Ott's book is its willingness to take television seriously…\"\u003cbr\u003e \u003ci\u003eM\/C Reviews\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e“Ott…hints at the coming identity crisis as the connected age replaces the information age. Summing Up: Recommended.”\u003cbr\u003e \u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e“Ott’s distinctions between hyperconscious and nostalgic programming serve as fine distinctions for considering the cultural significance of television.”\u003cbr\u003e \u003ci\u003ePsycCritiques\u003c\/i\u003e\u003c\/p\u003e \u003cb\u003eBrian L. Ott\u003c\/b\u003e is a Professor of Communication Studies at Texas Tech University, and Director of the TTU Press. His chief research interest concerns how media equip people to live their everyday lives. Treating television as an important socializing force, this book examines how prime-time television in the 1990s equipped viewers to negotiate the transition from the industrial age to the information age. Jam-packed with examples, the book demonstrates how television aided viewers in confronting information overload, identity drift, the increasing pace of life, the guilt of feeling techno-illiterate, and cultural fragmentation.","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990341337317,"sku":"NP9781405161541","price":107.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405161541.jpg?v=1761787429","url":"https:\/\/k12savings.com\/es\/products\/the-small-screen-isbn-9781405161541","provider":"K12savings","version":"1.0","type":"link"}