{"product_id":"the-six-figure-second-income-isbn-9780470633953","title":"The Six-Figure Second Income","description":"Proven methods for building an online income stream\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eYou don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Six-Figure Second Income\u003c\/i\u003e explains how to start or grow a business even when you think you have plenty of strikes against you.\u003c\/p\u003e \u003cp\u003eIn the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.\u003c\/p\u003e \u003cp\u003eIf you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 You CAN Get Rich—But Yes, There Is a Catch 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Giant Keep Out! Signs on the Road to Your Online Business Success—The False Barriers 2\u003c\/p\u003e \u003cp\u003e‘‘I’m Too Old\/I’m Too Young’’ 2\u003c\/p\u003e \u003cp\u003e‘‘I Don’t Have Enough Money’’ 2\u003c\/p\u003e \u003cp\u003e‘‘I Don’t Have Enough Time’’ 3\u003c\/p\u003e \u003cp\u003e‘‘It’s a Bad Economy’’ 4\u003c\/p\u003e \u003cp\u003e‘‘All the Really Good Ideas Are Taken’’ 5\u003c\/p\u003e \u003cp\u003e‘‘I’m Too Small to Compete Against the Big Guys’’ 5\u003c\/p\u003e \u003cp\u003e‘‘I’m No Good with Computers’’ 6\u003c\/p\u003e \u003cp\u003e‘‘There’s Too Much Competition’’ 6\u003c\/p\u003e \u003cp\u003e‘‘I’m Not Educated Enough’’ 8\u003c\/p\u003e \u003cp\u003e‘‘Someone Will Steal My Idea’’ 8\u003c\/p\u003e \u003cp\u003eNow For the Six Disabling and Very Real Dangers to Your Online Business Success 10\u003c\/p\u003e \u003cp\u003eReal Danger Number One: You Are Easily Influenced by People Less Successful than You Want to Be 10\u003c\/p\u003e \u003cp\u003eReal Danger Number Two: You Think You Can Sit on the Couch and Money Will Spew out of the TV 12\u003c\/p\u003e \u003cp\u003eRelated Real Danger Number Three: You Think that the Only Good Money Is Hard-Earned Money 13\u003c\/p\u003e \u003cp\u003eReal Danger Number Four: You Insist upon Staying in Your Comfort Zone at All Times 14\u003c\/p\u003e \u003cp\u003eReal Danger Number Five: You Think ‘‘My Situation Is Different’’ 15\u003c\/p\u003e \u003cp\u003eReal Danger Number Six: You’re More of an Idea Pack Rat than a Beaver 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 How to Build a Quick and Profitable Product 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Typical Dream Is Useless 23\u003c\/p\u003e \u003cp\u003e‘‘I Must Have a Fortress to Protect My Idea from Knockoff Artists’’ 24\u003c\/p\u003e \u003cp\u003e‘‘I Must Reach Millions of People’’ 25\u003c\/p\u003e \u003cp\u003e‘‘I Want to Be Famous’’ 25\u003c\/p\u003e \u003cp\u003e‘‘I Want to Be as Rich as King Midas from the First Invention of Mine’’ 25\u003c\/p\u003e \u003cp\u003e‘‘I Need to Invent Something Revolutionary’’ 25\u003c\/p\u003e \u003cp\u003e‘‘Inventions Are Things that Are Manufactured in Factories’’ 26\u003c\/p\u003e \u003cp\u003eYour First Product Should Be One of These 26\u003c\/p\u003e \u003cp\u003eWhat Problem Have You Solved? 28\u003c\/p\u003e \u003cp\u003eWhat Can You Demonstrate? 29\u003c\/p\u003e \u003cp\u003eWhat Have You Researched on the Web and Discovered? 30\u003c\/p\u003e \u003cp\u003eWhat Are the Best Resources You’ve Found? 34\u003c\/p\u003e \u003cp\u003eHow Do Things Fit Together? 36\u003c\/p\u003e \u003cp\u003eExplore Other Variations on A Proven Theme 38\u003c\/p\u003e \u003cp\u003eWhat Have You Tested? 40\u003c\/p\u003e \u003cp\u003eAppeal to Rabid Hobbyists 41\u003c\/p\u003e \u003cp\u003eIs This Great, or What? 43\u003c\/p\u003e \u003cp\u003eAnother School of Thought 44\u003c\/p\u003e \u003cp\u003eAvoid This Pitfall 45\u003c\/p\u003e \u003cp\u003eGet My Chart 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 How to Create Content Cheaply and Easily 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStage 1: Capture the Raw Content 49\u003c\/p\u003e \u003cp\u003eMethod One: Sit Down and Write 50\u003c\/p\u003e \u003cp\u003eMethod Two: Have a Conversation 54\u003c\/p\u003e \u003cp\u003eMethod Three: Interview People 56\u003c\/p\u003e \u003cp\u003eMethod Four: Record a Presentation 57\u003c\/p\u003e \u003cp\u003eMethod Five: Capture Screenshots 57\u003c\/p\u003e \u003cp\u003eMethod Six: Do a Video Capture of a\u003c\/p\u003e \u003cp\u003eWeb Session 58\u003c\/p\u003e \u003cp\u003eStage 2: Edit the Content 60\u003c\/p\u003e \u003cp\u003eBackup Your Work! 61\u003c\/p\u003e \u003cp\u003eStage 3: Deliver the Content 63\u003c\/p\u003e \u003cp\u003e1. Special Report 66\u003c\/p\u003e \u003cp\u003e2. Getting-Started Kit 68\u003c\/p\u003e \u003cp\u003e3. Home-Study Course 68\u003c\/p\u003e \u003cp\u003e4. Sample Newsletter 69\u003c\/p\u003e \u003cp\u003e5. Book 69\u003c\/p\u003e \u003cp\u003e6. Interview Series Transcript 69\u003c\/p\u003e \u003cp\u003e7. Fast-Start Guide 70\u003c\/p\u003e \u003cp\u003e8. Pocket Guide 71\u003c\/p\u003e \u003cp\u003e9. Checklist 71\u003c\/p\u003e \u003cp\u003e10. T-shirt 72\u003c\/p\u003e \u003cp\u003e11. and 12. Poster and Laminated Poster 73\u003c\/p\u003e \u003cp\u003e13. Calendar 74\u003c\/p\u003e \u003cp\u003e14. Game 74\u003c\/p\u003e \u003cp\u003e15. Mug 75\u003c\/p\u003e \u003cp\u003e16. Information Wheel 75\u003c\/p\u003e \u003cp\u003e17. CD 76\u003c\/p\u003e \u003cp\u003e18. DVD 77\u003c\/p\u003e \u003cp\u003e19. Interview Series on MP3 77\u003c\/p\u003e \u003cp\u003e20. Free Video 78\u003c\/p\u003e \u003cp\u003e21. Live Event Videos 78\u003c\/p\u003e \u003cp\u003e22. Toll-Free 24\/7 Recorded Line 80\u003c\/p\u003e \u003cp\u003e23. Consulting Hotline 82\u003c\/p\u003e \u003cp\u003e24. Teleseminar\/Webinar 82\u003c\/p\u003e \u003cp\u003e25. Trial Software 86\u003c\/p\u003e \u003cp\u003e26. iPhone Application 86\u003c\/p\u003e \u003cp\u003e27. Software 87\u003c\/p\u003e \u003cp\u003e28. Online Calculator 87\u003c\/p\u003e \u003cp\u003e29. Interview Series PDFs 88\u003c\/p\u003e \u003cp\u003e30. Free PDF 88\u003c\/p\u003e \u003cp\u003e31. Free Audio 89\u003c\/p\u003e \u003cp\u003e32. Consultation 89\u003c\/p\u003e \u003cp\u003e33. Lunch or Dinner Seminar 89\u003c\/p\u003e \u003cp\u003e34. One-Day Seminar 90\u003c\/p\u003e \u003cp\u003e35. Consultation (Paid Version) 90\u003c\/p\u003e \u003cp\u003e36. Boot Camp 91\u003c\/p\u003e \u003cp\u003e37. Live Tour 91\u003c\/p\u003e \u003cp\u003e38. Cruise 92\u003c\/p\u003e \u003cp\u003eThe Excellent Concept of Continuity 92\u003c\/p\u003e \u003cp\u003e39. Newsletter 93\u003c\/p\u003e \u003cp\u003e40. Membership Site 94\u003c\/p\u003e \u003cp\u003e41. Weekly Faxes 94\u003c\/p\u003e \u003cp\u003e42. Coaching 94\u003c\/p\u003e \u003cp\u003eThe Opportunity Engineer 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Getting Open for Business 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Seven Basic Building Blocks to a Good Web Site 97\u003c\/p\u003e \u003cp\u003eBuilding Block One: You Need to Own a Good Domain Name 97\u003c\/p\u003e \u003cp\u003eBuilding Block Two: You Need to Arrange for Web Site Hosting 108\u003c\/p\u003e \u003cp\u003eBuilding Block Three: Get a Web Site Design 113\u003c\/p\u003e \u003cp\u003eBuilding Block Four: Get an HTML Editor 117\u003c\/p\u003e \u003cp\u003eBuilding Block Five: Get an FTP Tool 118\u003c\/p\u003e \u003cp\u003eBuilding Block Six: Learn How to Accept Money on the Web 119\u003c\/p\u003e \u003cp\u003eBuilding Block Seven: Set Up an Effective E-Mail System 128\u003c\/p\u003e \u003cp\u003eGetting Work Done for You 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5  How to Get People to Raise Their Hands 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMyth Number One: ‘‘It’s All about Traffic’’ 141\u003c\/p\u003e \u003cp\u003eMyth Number Two: ‘‘It’s All about Targeted Traffic’’ 143\u003c\/p\u003e \u003cp\u003eMyth Number Three: ‘‘I’m Waiting for the Game Changer’’ 144\u003c\/p\u003e \u003cp\u003eMyth Number Four: ‘‘It’s All about Cost Per Lead’’ 147\u003c\/p\u003e \u003cp\u003ePrinciple One: The True Measure of a Lead-Generation Technique Is Not Cost per Lead but Instead Return on Investment 147\u003c\/p\u003e \u003cp\u003ePrinciple Two: Lead Sources Have a Half-Life Just Like Uranium 148\u003c\/p\u003e \u003cp\u003ePrinciple Three: There Is No One Single ‘‘Best’’ Lead Source for Everyone 148\u003c\/p\u003e \u003cp\u003ePrinciple Four: Don’t Pursue Prospects—Attract Them 149\u003c\/p\u003e \u003cp\u003ePrinciple Five: Give Before You Get 150\u003c\/p\u003e \u003cp\u003eThe Moving Parts of a Lead-Generation Effort 151\u003c\/p\u003e \u003cp\u003eStep One: Deliver Valuable Information to a Highly Targeted Audience 151\u003c\/p\u003e \u003cp\u003eStep Two: Direct Them to a Specific Page 151\u003c\/p\u003e \u003cp\u003eStep Three: Reinforce that They’re in the Right Place 153\u003c\/p\u003e \u003cp\u003eStep Four: Reinforce Their Decision to Visit Your Site by Giving Them Even More Information 154\u003c\/p\u003e \u003cp\u003eStep Five: Explain There’s Even More Where that Came From 154\u003c\/p\u003e \u003cp\u003eStep Six: When They Submit Their Contact Information, Instantly Have It Go into Your Database and Redirect Them to a Welcome Page 156\u003c\/p\u003e \u003cp\u003eGreat Sources for Leads 157\u003c\/p\u003e \u003cp\u003ePay-Per-Click Advertising 157\u003c\/p\u003e \u003cp\u003eKey Phrase Techniques 163\u003c\/p\u003e \u003cp\u003eGoogle AdSense 165\u003c\/p\u003e \u003cp\u003eOrganic Search 167\u003c\/p\u003e \u003cp\u003eGetting Found Locally in Google 169\u003c\/p\u003e \u003cp\u003eArticle Marketing 171\u003c\/p\u003e \u003cp\u003eSocial Media 174\u003c\/p\u003e \u003cp\u003eBlogs 174\u003c\/p\u003e \u003cp\u003eYouTube 176\u003c\/p\u003e \u003cp\u003ePress Releases 177\u003c\/p\u003e \u003cp\u003eeBay 179\u003c\/p\u003e \u003cp\u003eInexpensive and Great Offline Strategies for Getting Found 180\u003c\/p\u003e \u003cp\u003eLocal Newspapers 180\u003c\/p\u003e \u003cp\u003eFree-Standing Inserts 181\u003c\/p\u003e \u003cp\u003eCommuter Newspapers 182\u003c\/p\u003e \u003cp\u003eLocal Clubs and Events 182\u003c\/p\u003e \u003cp\u003eDirect Mail 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 How to Turn Prospects into Buyers 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMistake Number One: Ineffective Marketers Confuse Attention with Shouting 185\u003c\/p\u003e \u003cp\u003eMistake Number Two: Ineffective Marketers Boost Their Claims out of All Proportion 187\u003c\/p\u003e \u003cp\u003eMistake Number Three: With Ineffective Marketers, It’s All about Them and Not about the Customer 189\u003c\/p\u003e \u003cp\u003eMistake Number Four: Ineffective Marketers Ask You to Buy Too Soon 191\u003c\/p\u003e \u003cp\u003eMistake Number Five: Ineffective Marketers Do Not Include a Call to Action and a Deadline 192\u003c\/p\u003e \u003cp\u003eMistake Number Six: Ineffective Marketers Further Erode Trust by Creating Fake Deadlines 192\u003c\/p\u003e \u003cp\u003eMistake Number Seven: Ineffective Marketers Speak to Audiences, Not to Individuals 193\u003c\/p\u003e \u003cp\u003eThe Eight Money Questions: Answer These and Your Product Will Sell 195\u003c\/p\u003e \u003cp\u003eMoney Question One: ‘‘Why Should I Stop and Listen to You?’’ 195\u003c\/p\u003e \u003cp\u003eMoney Question Two: ‘‘Why Should I Read the Whole Thing?’’ 197\u003c\/p\u003e \u003cp\u003eMoney Question Three: ‘‘What Else Do You Have and How Will It Help Me?’’ 199\u003c\/p\u003e \u003cp\u003eMoney Question Four: ‘‘Why Is Your Solution Better than Any Other?’’ 201\u003c\/p\u003e \u003cp\u003eMoney Question Five: ‘‘Why Should I Believe Your Claims?’’ 201\u003c\/p\u003e \u003cp\u003eMoney Question Six: ‘‘What’s It Going to Cost Me?’’ 205\u003c\/p\u003e \u003cp\u003eMoney Question Seven: ‘‘What’s My Risk?’’ 209\u003c\/p\u003e \u003cp\u003eMoney Question Eight: ‘‘What Happens After You Have My Money?’’ 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Relationships Equal Revenues 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAutoresponders versus Broadcast E-Mails 217\u003c\/p\u003e \u003cp\u003eFour Tips for Building Profitable Relationships Through E-Mail 218\u003c\/p\u003e \u003cp\u003eTip One: Segment for Success 218\u003c\/p\u003e \u003cp\u003eTip Two: Encourage Consumption 219\u003c\/p\u003e \u003cp\u003eTip Three: Become a Welcome Guest in Their Inbox 220\u003c\/p\u003e \u003cp\u003eTip Four: Make It Two-Way Communication 222\u003c\/p\u003e \u003cp\u003eOther Ways to Stay Close to Your Customers 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Secrets to an Upward Profit Spiral 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep One: Install Measuring Devices 226\u003c\/p\u003e \u003cp\u003eStep Two: Determine Why Nonbuyers Don’t Buy, and Adjust Your Site Accordingly 227\u003c\/p\u003e \u003cp\u003eStep Three: Test Everything 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The ‘‘I’’ Factor 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID LINDAHL \u003c\/b\u003eowns or partners in more than 7,000 apartment units across the United States, representing more than $300 million of real estate. In addition to investing, he travels the world, speaking on business success and also supporting charities. He owns RE Mentor, a real estate speaking\/seminar\/information-marketing operation. He has written several successful books with Wiley including \u003ci\u003eTrump University Commercial Real Estate Investing 101, Multi-Family Millions, \u003c\/i\u003eand \u003ci\u003eEmerging Real Estate Markets.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJONATHAN ROZEK\u003c\/b\u003e spent more than twenty years in the financial services industry in analytical, marketing, and executive positions. For the last seven years he has been a full-time marketing consultant with an international clientele. He is also a writer and has collaborated with Dave Lindahl and Bill Bartmann on six books. \u003c\/p\u003e\u003cp\u003eVisit \u003cb\u003ewww.SixFigureSecondIncome.com\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven methods for building an online income stream\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaybe you dream of making money with an online business, but haven’t tried so far because you’d have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age twenty-four—with an amazing invention to sell. Or just because the economy’s too bad right now. \u003c\/p\u003e\u003cp\u003eIf these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go-to guide \u003ci\u003eThe Six-Figure Second Income \u003c\/i\u003eshows you exactly how! \u003c\/p\u003e\u003cp\u003eFilled with common-sense advice and proven tips, this book supplies you with a complete toolbox to take the things you know or do best and sell them online for a profit—all in your spare time, working at your speed. You’ll get a no-nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You’ll also discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTen false barriers on your road to online business success\u003c\/li\u003e\n\u003cli\u003eSix very real dangers to your success\u003c\/li\u003e\n\u003cli\u003eReady-made ideas for quick and profitable products\u003c\/li\u003e\n\u003cli\u003eHelpful tips for creating saleable content quickly and easily\u003c\/li\u003e\n\u003cli\u003eSeven building blocks of a good Web site\u003c\/li\u003e\n\u003cli\u003eCommon marketing mistakes and their fixes\u003c\/li\u003e\n\u003cli\u003eHow to use Google tools and other online resources to discover new trends and markets\u003c\/li\u003e\n\u003cli\u003eSecrets to creating an upward profit spiral\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIf for some reason you object to making money, don’t read this book. Otherwise, pick up \u003ci\u003eThe Six-Figure Second Income\u003c\/i\u003e and start building a rewarding and growing stream of online profits today!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990340747493,"sku":"NP9780470633953","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470633953.jpg?v=1761787427","url":"https:\/\/k12savings.com\/es\/products\/the-six-figure-second-income-isbn-9780470633953","provider":"K12savings","version":"1.0","type":"link"}