{"product_id":"the-ride-of-a-lifetime-isbn-9780470563427","title":"The Ride of a Lifetime","description":"\u003cp\u003eTough, smart business advice from the star of the hit TLC reality show \"American Chopper\"\u003c\/p\u003e \u003cp\u003eNow in paperback, \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.\u003c\/p\u003e \u003cp\u003ePaul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e shows you how they do it.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers an inside look at the business practices that built Orange County Choppers into a massively successful business\u003c\/li\u003e \u003cli\u003eReveals a different side to the OCC family patriarch\u003c\/li\u003e \u003cli\u003eFull of practical, real world business principles that lead to unlimited success for any business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e is a smart, tough-as-nails guide to business success that every entrepreneur should read.\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eChapter 1: Choices 1\u003c\/p\u003e \u003cp\u003eChapter 2: No Thanks, Pardner 13\u003c\/p\u003e \u003cp\u003eChapter 3: Passion 27\u003c\/p\u003e \u003cp\u003eChapter 4: Welcome Change 39\u003c\/p\u003e \u003cp\u003eChapter 5: Building a Reputation 51\u003c\/p\u003e \u003cp\u003eChapter 6: Stay Organized 67\u003c\/p\u003e \u003cp\u003eChapter 7: Hire Good People 81\u003c\/p\u003e \u003cp\u003eChapter 8: Learn to Trust Others 93\u003c\/p\u003e \u003cp\u003eChapter 9: Take Care of Your Employees 105\u003c\/p\u003e \u003cp\u003eChapter 10: All in the Family 113\u003c\/p\u003e \u003cp\u003eChapter 11: Learn from Your Mistakes 125\u003c\/p\u003e \u003cp\u003eChapter 12: Giving Back 139\u003c\/p\u003e \u003cp\u003eChapter 13: Never Sell Out 153\u003c\/p\u003e \u003cp\u003eChapter 14: Always Follow Your Dreams 163\u003c\/p\u003e  \u003cp\u003e\"The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.\" (\u003cem\u003eInternational Lifestyle Magazine,\u003c\/em\u003e 2009)  \u003cb\u003ePaul Teutul, Sr.\u003c\/b\u003e, a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit www.orangecountychoppers.com.  \u003cb\u003eThe Ride Of A Lifetime\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eForeword by Dave Letterman\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eInternational Lifestyle Magazine\u003c\/i\u003e (2009)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. Bikers and entrepreneurs share at least one trait—they do it their way, without compromise.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world's most famous bike-building business, Orange County Choppers. If you only know Paul from American Chopper, you don't know the values upon which he built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e takes you beyond the television show to reveal the real nuts and bolts of running a successful business. Teutul is loud, brash, and in your face. But he's got the kind of real-world business insight you can't get from a seminar or an MBA. So put on your boots and tighten up your chinstrap, because building a business isn't some joyride—but it IS The Ride of a Lifetime.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990330720485,"sku":"NP9780470563427","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470563427.jpg?v=1761787387","url":"https:\/\/k12savings.com\/es\/products\/the-ride-of-a-lifetime-isbn-9780470563427","provider":"K12savings","version":"1.0","type":"link"}