{"product_id":"the-revenue-growth-habit-isbn-9781119084068","title":"The Revenue Growth Habit","description":"800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | \u003cbr\u003e\u003cbr\u003e“The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” \u003cb\u003e– 800CEORead.com\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – \u003cb\u003eInc.com\u003cbr\u003e\u003cbr\u003eGrow your business by 15% with these proven daily growth actions\u003c\/b\u003e \u003cp\u003eDo you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Revenue Growth Habit\u003c\/i\u003e gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money.\u003c\/p\u003e \u003cp\u003eForget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. \u003ci\u003eThe Revenue Growth Habit\u003c\/i\u003e shows how to request and collect testimonials and how to \u003ci\u003ecommunicate\u003c\/i\u003e these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around \u003ci\u003eletting your customers tell your story.\u003c\/i\u003e There is nothing you can say about your products and services that is more effective than what your paying customers say.\u003c\/p\u003e \u003cp\u003eHow does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in \u003ci\u003eThe Revenue Growth Habit\u003c\/i\u003e. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction You Deserve More Revenue xi\u003c\/p\u003e \u003cp\u003eDownload Revenue Growth Forms and Templates xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE The Simple Revenue Growth Process\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Revenue Growth Is Fast, Simple, and Free 3\u003c\/p\u003e \u003cp\u003eChapter 2 Here’s What Your Growth Plan Will Look Like by the End of This Book 11\u003c\/p\u003e \u003cp\u003eChapter 3 Why Do You Work? 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO The Growth Mindset—Change Your Thinking, Grow Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 It’s Impossible to Outmarket Your Mindset 21\u003c\/p\u003e \u003cp\u003eChapter 5 “But I’m Already Really Busy!” 27\u003c\/p\u003e \u003cp\u003eChapter 6 The Difference between Knowing and Doing 31\u003c\/p\u003e \u003cp\u003eChapter 7 The Mind-Numbingly Simple Definition of Marketing 37\u003c\/p\u003e \u003cp\u003eChapter 8 The Only Meaningful Measure of Marketing 41\u003c\/p\u003e \u003cp\u003eChapter 9 It Really Is This Simple! 45\u003c\/p\u003e \u003cp\u003eChapter 10 Your Products and Services Are Much Better Than Your Marketing 49\u003c\/p\u003e \u003cp\u003eChapter 11 “We Don’t Like to Brag” 61\u003c\/p\u003e \u003cp\u003eChapter 12 Frequently Raised Resistance (FRR) 65\u003c\/p\u003e \u003cp\u003eChapter 13 Your Customers Speak More Positively about You than You Speak about Yourself 71\u003c\/p\u003e \u003cp\u003eChapter 14 Marinating in Positivity: The Magic of Proactive Customer Conversations 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE 22 Fast, Simple Techniques for Revenue Growth\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 What These 22 Revenue Growth Techniques Have in Common 81\u003c\/p\u003e \u003cp\u003eChapter 16 Choreographing Your Revenue Growth Dance 87\u003c\/p\u003e \u003cp\u003eChapter 17 Growth Technique #1: The Art and Science of Getting the Testimonial 89\u003c\/p\u003e \u003cp\u003eChapter 18 Lessons from a Sample Customer Interview 97\u003c\/p\u003e \u003cp\u003eChapter 19 Growth Technique #2: Don’t Be a Tree Falling in the Forest—Communicate Testimonials 109\u003c\/p\u003e \u003cp\u003eChapter 20 Growth Technique #3: Create Short, Powerful Case Studies 117\u003c\/p\u003e \u003cp\u003eChapter 21 Growth Technique #4: Communicate Case Studies to People Who Can Buy from You 121\u003c\/p\u003e \u003cp\u003eChapter 22 Growth Technique #5: The Million-Dollar Question—This One Technique Can Grow Your Business by 10% Immediately 125\u003c\/p\u003e \u003cp\u003eChapter 23 Growth Technique #6: How to Get Referrals 133\u003c\/p\u003e \u003cp\u003eChapter 24 Growth Technique #7: The Power of Owner Calls 139\u003c\/p\u003e \u003cp\u003eChapter 25 Growth Technique #8: The Seven-Figure Follow-Up Process 141\u003c\/p\u003e \u003cp\u003eChapter 26 Growth Technique #9: The Magic of the Handwritten Note 145\u003c\/p\u003e \u003cp\u003eChapter 27 Growth Technique #10: Communicate with Your High-Potential Small Customers (HPSCs) 149\u003c\/p\u003e \u003cp\u003eChapter 28 Growth Technique #11: Create Your Own Social Media—Relentlessly Grow Your Lists 155\u003c\/p\u003e \u003cp\u003eChapter 29 Growth Technique #12: Categorizing for Revenue Growth—How to Organize Your Lists 161\u003c\/p\u003e \u003cp\u003eChapter 30 Growth Technique #13: Send a Wildly Valuable Newsletter to Your List 165\u003c\/p\u003e \u003cp\u003eChapter 31 Growth Technique #14: Growth by White Papers 171\u003c\/p\u003e \u003cp\u003eChapter 32 Growth Technique #15: Turning Trade Shows into Revenue 173\u003c\/p\u003e \u003cp\u003eChapter 33 Growth Technique #16: Host an Unforgettable Event for Customers and Prospects 175\u003c\/p\u003e \u003cp\u003eChapter 34 Growth Technique #17: Speak(er) the Truth—You’re the Expert 179\u003c\/p\u003e \u003cp\u003eChapter 35 Growth Technique #18: Conduct Webinars That Bring\u003cbr\u003eNew Business 183\u003c\/p\u003e \u003cp\u003eChapter 36 Growth Technique #19: How to Grow Your Business with Videos 185\u003c\/p\u003e \u003cp\u003eChapter 37 Growth Technique #20: Public Relationships—How to Leverage the Media for Revenue Growth 191\u003c\/p\u003e \u003cp\u003eChapter 38 Growth Technique #21: Price Increases Are a Growth Technique! 195\u003c\/p\u003e \u003cp\u003eChapter 39 Growth Technique #22: The Single Most Important Website Edit for Revenue Growth 199\u003c\/p\u003e \u003cp\u003eChapter 40 Growth Techniques by Job Title 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR Executing the Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 41 Action Is Everything 209\u003c\/p\u003e \u003cp\u003eChapter 42 How Perfection and Procrastination Kill Revenue 211\u003c\/p\u003e \u003cp\u003eChapter 43 Why 15 Minutes? Because It’s Enough to Grow Your Business Dramatically 215\u003c\/p\u003e \u003cp\u003eChapter 44 Introducing the 15-Minute MarketingðD Planner 217\u003c\/p\u003e \u003cp\u003eChapter 45 What Sets My Most Successful Clients Apart (Accountability) 223\u003c\/p\u003e \u003cp\u003eChapter 46 Grow Forth and Execute 227\u003c\/p\u003e \u003cp\u003eAppendix Workbook for Launching the Revenue Growth Habit 229\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eALEX GOLDFAYN\u003c\/b\u003e is the CEO of the Evangelist Marketing Institute, LLC, a seven-figure solo consulting, coaching, and speaking practice. His average client grows between 15–20% a year as a result of applying his techniques. \u003c\/p\u003e  \u003cp\u003e Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jump-start an effective marketing plan? \u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Revenue Growth Habit\u003c\/i\u003e gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows you how to grow your organization by 15% or more in 15 minutes a day ... without spending a penny of your money.  \u003c\/p\u003e\u003cp\u003eHow does it work? Each day, take one quick, proactive communication action that tells some-one about how they’ll be improved after buying from you. Choose from the 22 actions Goldfayn details in this essential guide. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.  \u003c\/p\u003e\u003cp\u003eForget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn’t grow revenue, especially for business-to-business companies. \u003ci\u003eThe Revenue Growth Habit\u003c\/i\u003e shows how to request and collect testimonials and how to \u003ci\u003ecommunicate\u003c\/i\u003e these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer-facing people how to inform customers and prospects about \u003ci\u003eALL\u003c\/i\u003e that they can buy from you. This proven approach revolves around \u003ci\u003eletting your customers tell your story\u003c\/i\u003e. There is nothing you can say about your products and services that is more effective than what your paying customers will say.  \u003c\/p\u003e\u003cp\u003eIt doesn’t matter which of the 22 techniques you use. It doesn’t matter what time of day you take action. Every day, tell your customers and prospects about what they can buy from you and how they’ll be improved as a result.  \u003c\/p\u003e\u003cp\u003eTo help you on your way, you can download clean copies of the templates and forms found throughout the book, including the 15-Minute Marketing\u003csup\u003e®\u003c\/sup\u003e Planner at \u003cb\u003ewww.RevenueGrowthHabit.com.\u003c\/b\u003e The time is now to transform your business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990330392805,"sku":"NP9781119084068","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119084068.jpg?v=1761787383","url":"https:\/\/k12savings.com\/es\/products\/the-revenue-growth-habit-isbn-9781119084068","provider":"K12savings","version":"1.0","type":"link"}