{"product_id":"the-real-madrid-revolution-isbn-9781637745311","title":"The Real Madrid Revolution","description":"\u003cb\u003eReal Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself. \u003cbr\u003e\u003cbr\u003eFeaturing behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFormer Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in \u003ci\u003eThe Real Madrid Way\u003c\/i\u003e, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. \u003cbr\u003e\u003cbr\u003eFounded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid \u003ci\u003eClub de Fútbol\u003c\/i\u003e went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). \u003cbr\u003e\u003cbr\u003eBut today, this legendary, member-owned soccer team faces significant challenges, including:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSoccer losing the global entertainment battle against other sports and platforms\u003c\/li\u003e\n\u003cli\u003eThe proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members\u003c\/li\u003e\n\u003cli\u003eThe financial dominance and further separation of the English Premier League, the so-called “NBA of football”\u003c\/li\u003e\n\u003cli\u003eThe conflicts of FIFA and UEFA being both regulators and hosts of tournaments  \u003c\/li\u003e\n\u003cli\u003eA more congested schedule, leading to a glut of matches and more player injuries\u003c\/li\u003e\n\u003cli\u003ePlayers who earn more from endorsements than from playing the game\u003c\/li\u003e\n\u003cli\u003eAn explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. \u003ci\u003eThe Real Madrid Revolution \u003c\/i\u003eshowcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.\u003cb\u003eSteven G. Mandis\u003c\/b\u003e is a former adjunct professor at Columbia University Business School, where he taught in the finance and economics department. Previously, he worked at Goldman Sachs and Citigroup and as a senior advisor to McKinsey. His books include \u003ci\u003eWhat Happened to Goldman Sachs\u003c\/i\u003e, \u003ci\u003eThe Real Madrid Way, What Happened to Serie A\u003c\/i\u003e,\u003ci\u003e and What Happened to the USMNT\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003eMandis holds a BA from the University of Chicago and an MA, MPhil, and PhD from Columbia University. Mandis was a two-sport varsity athlete in college and now competes in triathlons, including the Ironman World Championships in Kailua-Kona, Hawaii; Ironman 70.3 World Championships; and Escape from Alcatraz.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":46305309589733,"sku":"NP9781637745311","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781637745311.jpg?v=1757964778","url":"https:\/\/k12savings.com\/es\/products\/the-real-madrid-revolution-isbn-9781637745311","provider":"K12savings","version":"1.0","type":"link"}