{"product_id":"the-product-led-organization-isbn-9781119660873","title":"The Product-Led Organization","description":"\u003cp\u003e\u003cb\u003eA playbook on product-led strategy for software product teams\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere's a common strategy used by the fastest growing and most successful businesses of our time.   These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.\u003c\/p\u003e \u003cp\u003eThis book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.\u003c\/li\u003e \u003cli\u003eA guide to setting goals for product success and measuring progress toward meeting them.\u003c\/li\u003e \u003cli\u003eA playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product\u003c\/li\u003e \u003cli\u003eStrategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience\u003c\/i\u003e was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroducing Product-led Strategy xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One Leveraging Data to Create a Great Product\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Start with the End in Mind 3\u003c\/p\u003e \u003cp\u003eChapter 2 You Are What You Measure 27\u003c\/p\u003e \u003cp\u003eChapter 3 Turning Customer Data into Insights 45\u003c\/p\u003e \u003cp\u003eChapter 4 How to Measure Feelings 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two Product is the Center of the Customer Experience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Marketing in a Product-led World 81\u003c\/p\u003e \u003cp\u003eChapter 6 Converting Users into Customers 95\u003c\/p\u003e \u003cp\u003eChapter 7 Getting Customers Off to a Fast Start Through Onboarding 99\u003c\/p\u003e \u003cp\u003eChapter 8 Delivering Value 121\u003c\/p\u003e \u003cp\u003eChapter 9 Customer Self-Service 133\u003c\/p\u003e \u003cp\u003eChapter 10 Renew and Expand: Creating Customers for Life 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three A New Way of Delivering Product\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Product-led Design 157\u003c\/p\u003e \u003cp\u003eChapter 12 Launching and Driving Adoption 161\u003c\/p\u003e \u003cp\u003eChapter 13 The Art of Letting Go 175\u003c\/p\u003e \u003cp\u003eChapter 14 What Users Want 183\u003c\/p\u003e \u003cp\u003eChapter 15 Dynamic Roadmapping 195\u003c\/p\u003e \u003cp\u003eChapter 16 Building Modern Product Teams 207\u003c\/p\u003e \u003cp\u003eConclusion: A Call to Action 217\u003c\/p\u003e \u003cp\u003eAcknowledgments 219\u003c\/p\u003e \u003cp\u003eAbout the Author 221\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTODD OLSON\u003c\/b\u003e is CEO and co-founder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for The product-led organization\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Todd pairs deep insights from years building software with rich stories from modern tech companies to serve up a playbook for anyone creating software in a digital-first world. \u003ci\u003eThe Product-Led Organization\u003c\/i\u003e goes beyond product management best practices to spotlight a new way of doing business, where entire organizations coalesce around the product to provide the best experience for their customers.\"\u003cbr\u003e \u003cb\u003e —NIR EYAL,\u003c\/b\u003e bestselling author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"In a world of infinite options, what your customers care about most is achieving their desired outcomes and having a good experience while doing it. In \u003ci\u003eThe Product-Led Organization,\u003c\/i\u003e Todd Olson breaks down how you can build a product that not only delivers the best customer experience possible, but one that transforms an organization as a whole.\"\u003cbr\u003e \u003cb\u003e —DAVID CANCEL,\u003c\/b\u003e Founder and CEO of Drift \u003c\/p\u003e\u003cp\u003e\"This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future – you'd have to hunt for years to get all its wisdom in a single tome. Any product manager or product leader who wants to understand how their work is\/should be connected to the company's purpose should make sure not to miss this as well.\"\u003cbr\u003e \u003cb\u003e —OJI UDEZUE,\u003c\/b\u003e VP of Product for Calendly and former Head of Product for Atlassian's Communication group \u003c\/p\u003e\u003cp\u003e\"Todd's book is full of great advice on how you and your company can become product-led.\"\u003cbr\u003e \u003cb\u003e —DAN OLSEN,\u003c\/b\u003e Author of \u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990321348837,"sku":"NP9781119660873","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119660873.jpg?v=1761787348","url":"https:\/\/k12savings.com\/es\/products\/the-product-led-organization-isbn-9781119660873","provider":"K12savings","version":"1.0","type":"link"}