{"product_id":"the-presentation-lab-isbn-9781118687000","title":"The Presentation Lab","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eRevealing the difference between great slides and great presentations\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBased on a proven process from one of the world’s most prominent presentation consultancy and design firms,\u003ci\u003eThe Presentation Lab\u003c\/i\u003e challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique \u003ci\u003ePresentation Optimization\u003c\/i\u003e methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about).\u003c\/p\u003e \u003cp\u003eUsing practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. \u003ci\u003eThe Presentation Lab\u003c\/i\u003e tackles “Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElement A Introduction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA\u003csub\u003e1\u003c\/sub\u003e Before We Get Started...The Presentation Labs Hypothesis 004\u003c\/p\u003e \u003cp\u003eA\u003csub\u003e2\u003c\/sub\u003e Welcome tgo the Presentation Lab 008\u003c\/p\u003e \u003cp\u003eA\u003csub\u003e3\u003c\/sub\u003e What this Book Is Not About... 012\u003c\/p\u003e \u003cp\u003eA\u003csub\u003e4\u003c\/sub\u003e The Impact (\u0026amp; Sourse) of Poor Presentations 016\u003c\/p\u003e \u003cp\u003eA\u003csub\u003e5\u003c\/sub\u003e Myth Busting 020\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElement B The Basic Tools for the Job\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eB\u003csub\u003e1\u003c\/sub\u003e The Power of Inspiration: From Okay ...to Good ...to Optimized 030\u003c\/p\u003e \u003cp\u003eB\u003csub\u003e2\u003c\/sub\u003e The Appliance of Science: A Beginner's Guide 034\u003c\/p\u003e \u003cp\u003eB\u003csub\u003e3\u003c\/sub\u003e Business Storytelling: What's All the Fuss About? 038\u003c\/p\u003e \u003cp\u003eB\u003csub\u003e4\u003c\/sub\u003e Business Storytelling: Getting Your Story Straight 042\u003c\/p\u003e \u003cp\u003eB\u003csub\u003e5\u003c\/sub\u003e Introducing Presentation Optimization 048\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElement C The Base Elements of Your Presentation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e1\u003c\/sub\u003e The Base Elements of Your Presentation 054\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e2\u003c\/sub\u003e Respect the Audience 056\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e3\u003c\/sub\u003e Audiences: The Most Complex of Beasts... 058\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e4\u003c\/sub\u003e The Audience Pathway 074\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e5\u003c\/sub\u003e Message: What's the Point? 082\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e6\u003c\/sub\u003e Messaging: Simplicity Is Not Stupidity 086\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e7\u003c\/sub\u003e Give Them Something They Will Remember ... And Then Let It Travel 088\u003c\/p\u003e \u003cp\u003eC\u003csub\u003e8\u003c\/sub\u003e Structuring Your Message: The Power of the Storyflow 092\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElement D Creating Compelling Content\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e1\u003c\/sub\u003e What Is Content 098\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e2\u003c\/sub\u003e Slicing Up Your Content (With a Little Help from Occam's Razor) 108\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e3\u003c\/sub\u003e Valuable Visuals 120\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e4\u003c\/sub\u003e A Picture Paints a Thousand (Different) Words... 122\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e5\u003c\/sub\u003e Open Access Imagery 138\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e6\u003c\/sub\u003e Art over Effectiveness 142\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e7\u003c\/sub\u003e Dealing with Data 150\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e8\u003c\/sub\u003e From Visual Concept to Visual Presentation Aid 158\u003c\/p\u003e \u003cp\u003eD\u003csub\u003e9\u003c\/sub\u003e In Conclusion 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElement E Delivering the Final Results\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eE\u003csub\u003e1\u003c\/sub\u003e PowerPoint, the Shed, \u0026amp; an Electric Screwdriver 164\u003c\/p\u003e \u003cp\u003eE\u003csub\u003e2\u003c\/sub\u003e What Is Blended Presenting? 168\u003c\/p\u003e \u003cp\u003eE\u003csub\u003e3\u003c\/sub\u003e Understanding the Presentation Landscape 170\u003c\/p\u003e \u003cp\u003eE\u003csub\u003e4\u003c\/sub\u003e Blended Presenting: A Customer's Tale 180\u003c\/p\u003e \u003cp\u003eE\u003csub\u003e5\u003c\/sub\u003e Tools for the Job 184\u003c\/p\u003e \u003cp\u003eE\u003csub\u003e6\u003c\/sub\u003e Something for the Sales Managers 206\u003c\/p\u003e \u003cp\u003eF\u003csub\u003e1\u003c\/sub\u003e Putting the Theory into Practice 210\u003c\/p\u003e \u003cp\u003eG\u003csub\u003e1\u003c\/sub\u003e In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236\u003c\/p\u003e \u003cp\u003eH\u003csub\u003e1\u003c\/sub\u003e Conclusion 242\u003c\/p\u003e \u003cp\u003eReferences 244\u003c\/p\u003e \u003cp\u003eIndex 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eSIMON MORTON \u003c\/i\u003e\u003c\/b\u003eis an internationally recognized expert on presentation development, and is the founder of Eyeful Presentations, one of the top three presentation consultancy and design companies in the world. Serving customers from more than 20 countries via five global offices, Simon has worked with top brands and thought-leaders, helping them to develop presentations that get the job done. He is a frequent keynote speaker at events across the globe and is well known for his concept challenging views on modern business presentations.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDiscover the Difference Between Great Slides and Great Presentations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBased on a proven process from one of the world's most prominent presentation consultancy and design firms, \u003ci\u003eThe Presentation Lab\u003c\/i\u003e challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization™ methodology and takes readers on a guided tour through evolution and revolution to discover what makes an effective presentation (and you may be surprised to learn that great design is not at the top of the list).\u003c\/p\u003e \u003cp\u003eUsing practical tips and drawing on Simon's experiences working with companies around the globe, this book will help everyone who ever needs to present by revealing what works and what doesn't and, more importantly, why. \u003ci\u003eThe Presentation Lab\u003c\/i\u003e tackles \"Death by PowerPoint\" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for presentation delivery, and sharing insights on how the presentation landscape itself is changing.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990320169189,"sku":"NP9781118687000","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118687000.jpg?v=1761787342","url":"https:\/\/k12savings.com\/es\/products\/the-presentation-lab-isbn-9781118687000","provider":"K12savings","version":"1.0","type":"link"}