{"product_id":"the-practitioners-guide-to-product-management-isbn-9781455548569","title":"The Practitioner's Guide to Product Management","description":"\u003cdiv\u003e\n\u003cb\u003eThis firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and \u003c\/b\u003e\u003cb\u003eavoid the pitfalls of product failure.\u003c\/b\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e  Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?\u003cbr\u003e\u003cbr\u003e Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe \u003ci\u003ePractitioner's Guide to Product Management \u003c\/i\u003ewill help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.  \u003c\/div\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":44894735368421,"sku":"NP9781455548569","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/41dd8338-7c23-4151-9238-ab02017d73b7.jpg?v=1773094505","url":"https:\/\/k12savings.com\/es\/products\/the-practitioners-guide-to-product-management-isbn-9781455548569","provider":"K12savings","version":"1.0","type":"link"}