{"product_id":"the-power-of-persuasion-isbn-9780471763178","title":"The Power of Persuasion","description":"\"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn.\"\u003cbr\u003e --Slashdot.org\u003cbr\u003e \u003cbr\u003e \"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.\"\u003cbr\u003e --The Globe and Mail\u003cbr\u003e \u003cbr\u003e \"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation.\"\u003cbr\u003e --The Wall Street Journal\u003cbr\u003e \u003cbr\u003e \"This wonderful book will change the way you think and act in many realms of your life.\"\u003cbr\u003e --Philip Zimbardo former president, American Psychological Association \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne The Illusion of Invulnerability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Can Everyone Be Less Gullible Than Everyone Else? 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwo Whom Do We Trust? Experts, Honesty, and Likability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Supersalesmen Don’t Look Like Salesmen at All 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree Killing You with Kindness\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Beware of Strangers Bearing Unexpected Gifts 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFour The Contrast Principle\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Black Gets Turned into White 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFive $2 + $2 = $ 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Learning to Avoid Stupid Mental Arithmetic 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSix The Hot Button\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Mental Shortcuts Can Lead You into Trouble 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeven Gradually Escalating the Commitments\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Making You Say Yes by Never Saying No 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEight Winning Hearts and Minds\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Road to Perpetual Persuasion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNine Jonestown\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Dark End of the Dark Side of Persuasion 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTen The Art of Resistance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Some Unsolicited Advice for Using and Defending against Persuasion 227\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e \u003cb\u003eROBERT LEVINE\u003c\/b\u003e is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in \u003ci\u003ePsychology Today, Discover, American Demographics, NY Times, Utne Reader\u003c\/i\u003e and \u003ci\u003eAmerican Scientist.\u003c\/i\u003e He has received awards for his teaching, research and writing, including being named the university's \"Outstanding Professor.\" Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan.  \u003cp\u003e\"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other—and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn.\"\u003cbr\u003e —Slashdot.org\u003c\/p\u003e \u003cp\u003e\"If you're like most people, you think advertising and marketing work—just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.\"\u003cbr\u003e —The Globe and Mail\u003c\/p\u003e \u003cp\u003e\"Levine puts [his] analysis in the service of his real mission—to arm the reader against manipulation.\"\u003cbr\u003e —The Wall Street Journal\u003c\/p\u003e \u003cp\u003e\"This wonderful book will change the way you think and act in many realms of your life.\"\u003cbr\u003e —Philip Zimbardo former president, American Psychological Association\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990317711589,"sku":"NP9780471763178","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471763178.jpg?v=1761787332","url":"https:\/\/k12savings.com\/es\/products\/the-power-of-persuasion-isbn-9780471763178","provider":"K12savings","version":"1.0","type":"link"}