{"product_id":"the-portable-mba-in-strategy-isbn-9780471197089","title":"The Portable MBA in Strategy","description":"Over 525,000 Copies of the Portable MBA Series Sold\u003cbr\u003e \u003cbr\u003e Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field\u003cbr\u003e \u003cbr\u003e This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.\u003cbr\u003e \u003cbr\u003e H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.\u003cbr\u003e \u003cbr\u003e You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.Diese 2. aktualisierte und erweiterte Auflage erläutert die neuesten Methoden für erfolgreichen Wettbewerb. Lernen auch Sie, wie führende Unternehmen ihre Konkurrenten aus dem Feld schlagen, wie sie als erste wichtige Markttrends aufspüren, die besten alternativen Strategien erkennen, und einzigartige Fähigkeiten entwickeln. Jedes Kapitel enthält erprobte Techniken - angefangen bei Geschäftsbereichsstrategien über Branchenanalysen bis hin zum E-Commerce. Mit einer Fülle anschaulicher Beispiele.\u003cbr\u003e STRATEGY: WINNING IN THE MARKETPLACE.\u003cbr\u003e \u003cbr\u003e Managing Marketplace Strategy (L. Fahey \u0026amp; R. Randall).\u003cbr\u003e \u003cbr\u003e Corporate Strategy: Managing a Set of Businesses (H. Christensen).\u003cbr\u003e \u003cbr\u003e Business Unit Strategy: The Quest for Competitive Advantage (A. Gupta).\u003cbr\u003e \u003cbr\u003e Competing across Locations: Enhancing Competitive Advantage through a Global Strategy (M. Porter).\u003cbr\u003e \u003cbr\u003e Strategy for the Small Business (I. Dahaime).\u003cbr\u003e \u003cbr\u003e Digital Strategy (J. Sampler).\u003cbr\u003e \u003cbr\u003e Political Strategy: Managing the Political and Social Environment (J. Mahon, et al.).\u003cbr\u003e \u003cbr\u003e STRATEGY INPUTS: ANALYZING THE EXTERNAL AND INTERNAL ENVIRONMENTS.\u003cbr\u003e \u003cbr\u003e Mapping the Business Landscape (D. Collis \u0026amp; P. Ghemawat).\u003cbr\u003e \u003cbr\u003e Macroenvironmental Analysis: Understanding the Environment Outside the Industry (V. Narayanan \u0026amp; L. Fahey).\u003cbr\u003e \u003cbr\u003e A Strategic Assessment of an Organization's Assets (L. Fahey).\u003cbr\u003e \u003cbr\u003e Creating and Leveraging Core Competencies (C. Prahalad, et al.).\u003cbr\u003e \u003cbr\u003e STRATEGY MAKING: IDENTIFYING AND EVALUATING STRATEGIC ALTERNATIVES.\u003cbr\u003e \u003cbr\u003e Identifying and Developing Strategy Alternatives (M. Lyles \u0026amp; L. Fahey).\u003cbr\u003e \u003cbr\u003e Evaluating Strategic Alternatives (G. Day).\u003cbr\u003e \u003cbr\u003e MANAGING STRATEGIC CHANGE: LINKNG STRATEGY AND ACTION.\u003cbr\u003e \u003cbr\u003e Strategic Change: How to Realign the Organization to Implement Strategy (R. Eisenstat \u0026amp; M. Beer).\u003cbr\u003e \u003cbr\u003e Strategic Change: Reconfiguring Operational Processes to Implement Strategy (E. Hart).\u003cbr\u003e \u003cbr\u003e Strategic Change: Managing Strategy Making through Planning and Administrative Systems (J. Grant \u0026amp; N. Rajagopalan).\u003cbr\u003e \u003cbr\u003e Strategic Change: Devising a Context-Sensitive Approach to Implementation (J. Balogun \u0026amp; V. Hope-Hailey).\u003cbr\u003e \u003cbr\u003e There Is No Universal Strategy Formula (I. Wilson).\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e Index. LIAM FAHEY, an Adjunct Professor of Strategic Management at Babson College and Visiting Professor of Strategic Management at the Cranfield School of Management, consults for leading North American and European firms on competitive strategy and analysis. A frequent speaker in executive education programs and business management conferences, he is the author of Competitors (Wiley, 1999).\u003cbr\u003e ROBERT M. RANDALL heads a New York-based publishing business and writes strategy articles, books, and white papers. He has held management positions in several Fortune 500 companies and edited several magazines for corporate decision-makers. He and Liam Fahey also collaborated on Learning from the Future (Wiley, 1998), a guide to scenario planning for managers. The ultimate goal for all managers is to enable their organization to thrive in the marketplace-to produce offerings that customers value highly and to outperform the competition according to key metrics. The Portable MBA in Strategy, Second Edition arms you with the critical knowledge you need to make the choices that will attract and retain the most valuable customers, to experiment and adapt rapidly in continuously changing markets, and to position your organization advantageously for the future.\u003cbr\u003e \u003cbr\u003e Featuring contributions from internationally recognized leaders in strategic thought and practice, this fully updated Second Edition reflects the remarkable impact of e-business on all commercial activity, reveals the new opportunities and risks facing small business, and presents the latest methods of strategic analysis and implementation for domestic and global businesses. This unique resource offers a clear, practical guide to leading-edge strategic management practices, explains the strategic manager's tasks and objectives, and shows how management techniques such as scenario planning can be used to develop the foresight and insight necessary for short- and long-term wealth creation in a competitive, unpredictable business environment.\u003cbr\u003e \u003cbr\u003e Formulating inventive, effective strategy requires careful analysis of customers, markets, competitors, and the organization. This comprehensive tutorial leads you through the process of internal and external analysis, showing you how to use the results to identify, develop, and assess strategic alternatives.\u003cbr\u003e \u003cbr\u003e You'll learn how to translate bold strategy into action while operating at full speed-realigning the organization, reconfiguring operational processes, planning and administering a strategic shift, and customizing a strategy that fits your organization's strengths and provides competitive advantage in your marketplace. You'll also see how to integrate strategies that are seemingly opposites-low cost vs. high quality, sales growth vs. cost control, and investing for the long term vs. maximizing short-term profits.\u003cbr\u003e \u003cbr\u003e Enlivened with insightful examples, revealing case studies, and best practices from many of today's dominant, adaptive organizations, The Portable MBA in Strategy, Second Edition is the most authoritative source for managers or students seeking explanations of state-of-the art analytical tools and effective guidance on strategy issues. No matter what type of business you are in, you can follow these practical guidelines to create an inventive, winning strategy for your organization. Over 525,000 Copies of the Portable MBA Series Sold\u003cbr\u003e \u003cbr\u003e Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field\u003cbr\u003e \u003cbr\u003e This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.\u003cbr\u003e \u003cbr\u003e H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.\u003cbr\u003e \u003cbr\u003e You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990315712741,"sku":"NP9780471197089","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471197089.jpg?v=1761787324","url":"https:\/\/k12savings.com\/es\/products\/the-portable-mba-in-strategy-isbn-9780471197089","provider":"K12savings","version":"1.0","type":"link"}