{"product_id":"the-portable-mba-in-entrepreneurship-isbn-9780470481318","title":"The Portable MBA in Entrepreneurship","description":"\u003cp\u003eA totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship\u003c\/p\u003e \u003cp\u003eFor years, the \u003ci\u003ePortable MBA\u003c\/i\u003e series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. \u003ci\u003eThe Portable MBA in Entrepreneurship\u003c\/i\u003e covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.\u003c\/p\u003e \u003cp\u003eIf you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCompletely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship\u003c\/li\u003e \u003cli\u003eIncludes customizable, downloadable forms for launching your own business\u003c\/li\u003e \u003cli\u003eComes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources\u003c\/li\u003e \u003cli\u003eTeaches you virtually everything you'd learn on entrepreneurship in today's best business schools\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.\u003c\/p\u003e \u003cp\u003eComplete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii\u003c\/p\u003e \u003cp\u003ePreface to the Fourth Edition ix\u003c\/p\u003e \u003cp\u003eAbout the Contributors xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Entrepreneurial Process 1\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eWilliam D. Bygrave\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Idea Generation 27\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eHeidi M. Neck\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Opportunity Recognition, Shaping, and Reshaping 53\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAndrew Zacharakis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Entrepreneurial Marketing 83\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAbdul Ali and Kathleen Seiders\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Business Planning 109\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAndrew Zacharakis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Building Your Pro Forma Financial Statements 137\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAndrew Zacharakis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eWilliam D. Bygrave\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Debt and Other Forms of Financing 197\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eJoel M. Shulman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 External Assistance for Start-ups and Small Businesses 225\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eElizabeth J. Gatewood and Carol McLaurin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Legal and Tax Issues 263\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eRichard Mandel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Intellectual Property 297\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eKirk Teska and Joseph S. Iandiorio\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Selling in an Entrepreneurial Context 329\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMark P. Rice and H. David Hennessey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Beyond Start-up: Developing and Sustaining the Growing Organization 355\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eDonna Kelley and Edward Marram\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Franchising 385\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSteve Spinelli\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Social Entrepreneurship 411\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eHeidi M. Neck\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eGlossary 437\u003c\/p\u003e \u003cp\u003eIndex 459\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWILLIAM D. BYGRAVE, MA, DP\u003csmall\u003eHIL\u003c\/small\u003e, MBA, DBA,\u003c\/b\u003e is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eANDREW ZACHARAKIS, BS, MBA, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the \u003ci\u003eWall Street Journal\u003c\/i\u003e and the \u003ci\u003eLos Angeles Times\u003c\/i\u003e. He has also held investment banking and venture capital positions at the Cambridge Companies. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE PORTABLE MBA SERIES,\u003c\/b\u003e with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.  \u003c\/p\u003e\u003cp\u003eFor entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else’s office and into their own. Success is by no means a guarantee, but there’s no reward without risk. \u003ci\u003eThe Portable MBA in Entrepreneurship\u003c\/i\u003e is designed to lower that risk.\u003c\/p\u003e \u003cp\u003eThis newly updated \u003ci\u003eFourth Edition\u003c\/i\u003e equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today’s entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more. \u003c\/p\u003e\u003cp\u003eStarting a business is tough even in the best of times; here you’ll find all the information you need to make sure your business makes it, including how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRecognize great entrepreneurial opportunities\u003c\/li\u003e \u003cli\u003eWrite a business plan and build your financial statements\u003c\/li\u003e \u003cli\u003eSecure financing with venture capital or debt financing\u003c\/li\u003e \u003cli\u003eFranchise your successful business\u003c\/li\u003e \u003cli\u003eManage a growing business\u003c\/li\u003e \u003cli\u003eProtect your intellectual property\u003c\/li\u003e \u003cli\u003eSell a business when the time is right\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAs always, \u003ci\u003eThe Portable MBA in Entrepreneurship\u003c\/i\u003e brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990315581669,"sku":"NP9780470481318","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470481318.jpg?v=1761787324","url":"https:\/\/k12savings.com\/es\/products\/the-portable-mba-in-entrepreneurship-isbn-9780470481318","provider":"K12savings","version":"1.0","type":"link"}