{"product_id":"the-pdma-toolbook-3-for-new-product-development-isbn-9780470089231","title":"The PDMA ToolBook 3 for New Product Development","description":"The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.  Contributors.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Tools for Engineering and Design.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 TRIZ: The Theory of Inventive Problem Solving (Gunter R. Ladewig).\u003c\/p\u003e \u003cp\u003e2 Quality Function Deployment and the House of Quality (Gerry Katz).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Tools To Improve Customer And Market Inputs To NPD.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Applying Trade-off Analysis to Get the Most from Customer Needs (Nelson Whipple, Thomas Adler, and Stephan McCurdy).\u003c\/p\u003e \u003cp\u003e4 The Slingshot: A Group Process for Generating Breakthrough Ideas (Anne Orban and Christopher W. Miller).\u003c\/p\u003e \u003cp\u003e5 Integrating User Observations with Business Objectives to Drive Product Design (Larry Marine and Chad A. McAllister).\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e6 Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product (Peter A. Koen, Thomas C. Holcombe, and Christine A. Gehres).\u003c\/p\u003e \u003cp\u003e7 Segmenting Your Market so You Can Successfully Position Your New Product (Brian D. Ottum).\u003c\/p\u003e \u003cp\u003e8 Giving Your Product the Right Name (Leland D. Shaeffer and James S. Twerdahl).\u003c\/p\u003e \u003cp\u003e9 Using Assumptions-Based Models to Forecast New Product Introduction (Kenneth B. Kahn).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Strategic Tools For Improving NPD Performance Across the Firm.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Intellectual Property and NPD (Sharad Rastogi, Aritomo Shinozaki, and Matthew Kaness).\u003c\/p\u003e \u003cp\u003e11 Mad Scientists or Brilliant Inventors? How to Keep Your Staff Running Like a Well-Oiled Invention Machine (Douglas Neff and Kimberly Houchens).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Strategic Tools For Improving NPD Project Performance.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Formulating A Strategy for Codevelopment (Kevin Schwartz and Jennifer Abell).\u003c\/p\u003e \u003cp\u003e13 Team Launch System (TLS): How to Consistently Build High-Performance Product Development Teams (Douglas A. Peters).\u003c\/p\u003e \u003cp\u003e14 Using a Rolling Wave for Fast and Flexible Development (Gregory D. Githens).\u003c\/p\u003e \u003cp\u003e15 Gaining Competitive Advantage by Leveraging Lessons Learned (Ken Bruss).\u003c\/p\u003e \u003cp\u003e16 Metrics that Matter to New Product Development(Wayne Mackey).\u003c\/p\u003e \u003cp\u003eAppendices.\u003c\/p\u003e \u003cp\u003eThe PDMA´s Body of Knowledge (Gerry Katz).\u003c\/p\u003e \u003cp\u003eThe PDMA Glossary for New Product Development.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003eAbbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.\u003c\/p\u003e \u003cp\u003eStephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.\u003c\/p\u003e  \u003cp\u003eBest practices in new product development\u003c\/p\u003e \u003cp\u003eThe Product Development \u0026amp; Management Association (PDMA), the leading professional organization for new product development (NPD), presents the third volume of its highly regarded reference on the tools for successful NPD. Supplementing the successful two earlier PDMA ToolBooks, this new volume provides insights into critical aspects of product development, from concept through development and design, to the final commercialization.\u003c\/p\u003e \u003cp\u003eIn these pages, leading innovators from such firms as PRTM, LexisNexis, Nano-Tex, Inc., Innovation Focus, and others share best-practice tools that can be implemented immediately by project leaders, process owners, and program and portfolio managers in their own organizations. You'll find actionable guidance on such topics as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eInventive problem solving and quality function deployment\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eImproving customer and market inputs to NPD\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKeeping your staff running like a well-oiled machine\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuilding consistently high-performing product development teams\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing a rolling wave for fast and flexible development\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGaining competitive advantage by leveraging lessons learned\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing metrics to measure actions and get results\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith practical, cross-functional coverage of success factors in the product development process including metrics, stakeholder values, and risk assessment and planning, ToolBook 3 is a significant addition to the NPD professional's toolbox.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990308077797,"sku":"NP9780470089231","price":123.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470089231.jpg?v=1761787293","url":"https:\/\/k12savings.com\/es\/products\/the-pdma-toolbook-3-for-new-product-development-isbn-9780470089231","provider":"K12savings","version":"1.0","type":"link"}