{"product_id":"the-pdma-toolbook-1-for-new-product-development-isbn-9780471206118","title":"The PDMA ToolBook 1 for New Product Development","description":"Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.  \u003cul\u003e \u003cli\u003eIncludes sections on benchmarking and changing your new product development process and managing your product portfolio.\u003c\/li\u003e \u003c\/ul\u003eAlle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT\u0026amp;T oder KPMG Peat Marwick.  Contricutors.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.\u003cbr\u003e \u003cbr\u003e Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).\u003cbr\u003e \u003cbr\u003e Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).\u003cbr\u003e \u003cbr\u003e Telephoning Your Way to Compelling Value Propositions (G. Castellion).\u003cbr\u003e \u003cbr\u003e Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling).\u003cbr\u003e \u003cbr\u003e PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.\u003cbr\u003e \u003cbr\u003e Product Champions: Crossing the Valley of Death (S. Markham).\u003cbr\u003e \u003cbr\u003e Managing Product Development Teams Effectively (R. Leenders, et al.).\u003cbr\u003e \u003cbr\u003e Decision Making: The Overlooked Competency in Product Development (M. Deck).\u003cbr\u003e \u003cbr\u003e How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).\u003cbr\u003e \u003cbr\u003e PART 3: PROCESS OWNER TOOLS.\u003cbr\u003e \u003cbr\u003e Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).\u003cbr\u003e \u003cbr\u003e Lead User Research and Trend Mapping (L. Meadows).\u003cbr\u003e \u003cbr\u003e Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).\u003cbr\u003e \u003cbr\u003e Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).\u003cbr\u003e \u003cbr\u003e PART 4: PORTFOLIO TOOLS.\u003cbr\u003e \u003cbr\u003e Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).\u003cbr\u003e \u003cbr\u003e Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).\u003cbr\u003e \u003cbr\u003e Risk Management: The Program Manager's Perspective (D. Dunham).\u003cbr\u003e \u003cbr\u003e Process Modeling in New Product Development (P. Bunch and G. Blau).\u003cbr\u003e \u003cbr\u003e The PDMA Glossary for New Product Development.\u003cbr\u003e \u003cbr\u003e Index. \"...authoritative book edited by respected authors...a worthwhile addition to the NPD field...\" (\u003ci\u003eR \u0026amp; D Management\u003c\/i\u003e, Vol 33(4), 2003)  PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.\u003cbr\u003e ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. \u003cbr\u003e STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.  Expert techniques and effective practices in product development  \u003cp\u003eIn this book, the Product Development \u0026amp; Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDealing with project and portfolio risk\u003c\/li\u003e \u003cli\u003eImproving portfolio management\u003c\/li\u003e \u003cli\u003eSurviving as a project champion\u003c\/li\u003e \u003cli\u003eModeling the pipeline\u003c\/li\u003e \u003cli\u003eTechnology Stage-Gating\u003c\/li\u003e \u003cli\u003eHunting for winners in the Fuzzy Front End\u003c\/li\u003e \u003cli\u003eTrend mapping and lead-user analysis\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990307979493,"sku":"NP9780471206118","price":117.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471206118.jpg?v=1761787293","url":"https:\/\/k12savings.com\/es\/products\/the-pdma-toolbook-1-for-new-product-development-isbn-9780471206118","provider":"K12savings","version":"1.0","type":"link"}