{"product_id":"the-pdma-handbook-of-innovation-and-new-product-development-isbn-9781119890218","title":"The PDMA Handbook of Innovation and New Product Development","description":"THE \u003cb\u003ePDMA \u003c\/b\u003eHANDBOOK OF \u003cb\u003eINNOVATION AND NEW PRODUCT DEVELOPMENT\u003c\/b\u003e \u003cp\u003e\u003cb\u003eState-of-the-art overview of all aspects of new product development from start to finish\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development \u003c\/i\u003eprovides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product\/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. \u003c\/p\u003e\u003cp\u003eThis edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development\u003c\/i\u003e, readers can expect to find specific information on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint\u003c\/li\u003e \u003cli\u003eEffective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities\u003c\/li\u003e \u003cli\u003eObtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you\u003c\/li\u003e \u003cli\u003eDesign thinking, artificial intelligence and new product development\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe 4th edition of \u003ci\u003eThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development \u003c\/i\u003eis an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Product Development and Management Association (PDMA) \u003c\/b\u003eis a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management. \u003c\/p\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One: Getting Started with New Product Development and Innovation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 New Products: What Separates the Winners from the Losers and What Drives Success 3\u003cbr\u003e\u003ci\u003eRobert G. Cooper\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 45\u003cbr\u003e\u003ci\u003ePaul Mugge and Stephen K. Markham\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook 59\u003cbr\u003e\u003ci\u003eRajan Varadarajan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness 81\u003cbr\u003e\u003ci\u003eWayne Fisher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Repurposing: A Collaborative Innovation Strategy for the Digital Age 103\u003cbr\u003e\u003ci\u003eBastian Rake and Marvin Hanisch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Innovation Governance 121\u003cbr\u003e\u003ci\u003eRod B. McNaughton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two: New Product Development Process 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Toward Effective Portfolio Management 139\u003cbr\u003e\u003ci\u003eHans van der Bij and Eelko K.R.E. Huizingh\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 The Politics of Process: The Portfolio Management Framework 155\u003cbr\u003e\u003ci\u003eStephen K Markham\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation 181\u003cbr\u003e\u003ci\u003eJoshua L. Cohen, Esq.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Managing the Front End of Innovation (FEI): Going Beyond Process 203\u003cbr\u003e\u003ci\u003eJelena Spanjol and Lisa Welzenbach\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Opportunistic New Product Development 227\u003cbr\u003e\u003ci\u003eFloor Blindenbach-Driessen and Jan van den Ende\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights 247\u003cbr\u003e\u003ci\u003eSven Feurer, Steve Hoeffler, Min Zhao, and Michal Herzenstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Managing the Supply Chain Implications of Launch 267\u003cbr\u003e\u003ci\u003eC. Anthony Di Benedetto and Roger J. Calantone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 New Product Development in East Asia: Best Practices and Lessons to Be Learned 279\u003cbr\u003e\u003ci\u003eMartin Hemmert\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three: User Participation and Value Creation in New Product Development 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Navigating Open Innovation 299\u003cbr\u003e\u003ci\u003eRebecca J. Slotegraaf and Girish Mallapragada\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes 315\u003cbr\u003e\u003ci\u003eAndrea Wöhrl, Sophia Korte, Michael Bartl, Volker Bilgram, and Alexander Brem\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Harnessing Ordinary Users’ Ideas for Innovation 337\u003cbr\u003e\u003ci\u003ePeter R. Magnusson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 New Product Co-Creation: Key Insights and Success Factors 351\u003cbr\u003e\u003ci\u003eGregory J. Fisher and Aric Rindfleisch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Crowdsourcing and Crowdfunding: Emerging Approaches for New Product Concept Generation and Market Testing 367\u003cbr\u003e\u003ci\u003eMohammad Hossein Tajvarpour and Devashish Pujari\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Four: Transformative Forces of New Product Development and Innovation 385\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Digital Transformation in the Making: Lessons from a Large Energy Company 387\u003cbr\u003e\u003ci\u003eLuigi M. De Luca, Andrea Rossi, Zahir Sumar, and Gabriele Troilo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Hybrid Intelligence for Innovation: Augmenting NPD Teams with Artificial Intelligence and Machine Learning 407\u003cbr\u003e\u003ci\u003eFrank T. Piller, Sebastian G. Bouschery, and Vera Blazevic\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 AI for User-Centered New Product Development—From Large-Scale Need Elicitation to Generative Design 425\u003cbr\u003e\u003ci\u003eTucker J. Marion, Mohsen Moghaddam, Paolo Ciuccarelli, and Lu Wang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development 445\u003cbr\u003e\u003ci\u003eMarina Candi, Claudio Dell’Era, Stefano Magistretti, K. Scott Swan, and Roberto Verganti\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Five: Service Innovation 459\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24 Innovation When All Products Are Services 461\u003cbr\u003e\u003ci\u003eAnders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 New Product Development by Extending the Business Model 477\u003cbr\u003e\u003ci\u003eChrister Karlsson and Thomas Frandsen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 How to Build Subscription Business Models 497\u003cbr\u003e\u003ci\u003eCharley Qianlei Chen, William C. Zhou, and Sunny Li Sun\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Six: Applications in New Product Development 511\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e27 Obtaining Customer Needs for Product Development 513\u003cbr\u003e\u003ci\u003eAbbie Griffin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 The Evolving Influence of Customer Needs on Product Development 529\u003cbr\u003e\u003ci\u003eKristyn Corrigan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Choice-based Conjoint Analysis: Reveal Customer Preferences to Increase Product-market Fit 543\u003cbr\u003e\u003ci\u003eGarth V. Brown\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Creativity Tools for New Product Development 565\u003cbr\u003e\u003ci\u003eTeresa Jurgens-Kowal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Forecasting New Products 587\u003cbr\u003e\u003ci\u003eKenneth B. Kahn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 A Practical Guide to Facilitating a Design Thinking Workshop 601\u003cbr\u003e\u003ci\u003eWayne Fisher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAppendix: About the Product Development and Management Association (PDMA) 619\u003c\/p\u003e \u003cp\u003ePDMA Glossary of New Product Development Terms 627\u003c\/p\u003e \u003cp\u003eIndex 661\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eState-of-the-art overview of all aspects of new product development from start to finish\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development \u003c\/i\u003eprovides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product\/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. \u003c\/p\u003e\u003cp\u003eThis edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development\u003c\/i\u003e, readers can expect to find specific information on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint\u003c\/li\u003e \u003cli\u003eEffective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities\u003c\/li\u003e \u003cli\u003eObtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you\u003c\/li\u003e \u003cli\u003eDesign thinking, artificial intelligence and new product development\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe 4th edition of \u003ci\u003eThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development \u003c\/i\u003eis an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Product Development and Management Association (PDMA) \u003c\/b\u003eis a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990307815653,"sku":"NP9781119890218","price":140.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119890218.jpg?v=1761787291","url":"https:\/\/k12savings.com\/es\/products\/the-pdma-handbook-of-innovation-and-new-product-development-isbn-9781119890218","provider":"K12savings","version":"1.0","type":"link"}