{"product_id":"the-passion-conversation-isbn-9781118533338","title":"The Passion Conversation","description":"\u003cp\u003e\u003cb\u003eNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think you are in the marketing business, think again. You’re in the people business, and \u003ci\u003eThe Passion Conversation\u003c\/i\u003e teaches you how to get people to fall passionately and madly in love with your organization or cause.\u003c\/p\u003e \u003cp\u003eThe author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplaining the three motivations for people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eDetailing how every marketing problem is a people problem in disguise\u003c\/li\u003e \u003cli\u003eGiving heartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eShowing how customer communities sustain word of mouth while also sparking financial impact\u003c\/li\u003e \u003cli\u003eHelping your business apply these marketing lessons through a series of workbook exercises called \"Passion Explorations\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.\u003c\/p\u003e \u003cp\u003ePreface A Note from the Authors ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eChapter One Understanding Word of Mouth Marketing 17\u003c\/p\u003e \u003cp\u003eChapter Two Sparking Word of Mouth Marketing 37\u003c\/p\u003e \u003cp\u003eChapter Three Heroes: A Love Story 69\u003c\/p\u003e \u003cp\u003eChapter Four The Fitness Rebellion: A Love Story 97\u003c\/p\u003e \u003cp\u003eChapter Five The Driven Class: A Love Story 123\u003c\/p\u003e \u003cp\u003eChapter Six Wonderopolis: A Love Story 149\u003c\/p\u003e \u003cp\u003eChapter Seven Sustaining Word of Mouth Marketing 177\u003c\/p\u003e \u003cp\u003eBibliography 196\u003c\/p\u003e \u003cp\u003eAcknowledgments 198\u003c\/p\u003e \u003cp\u003eAbout the Authors 201\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH,\u003c\/b\u003e and \u003cb\u003eJOHN MOORE\u003c\/b\u003e work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction. Greg is the Chief Inspiration Officer, which means his job is to find inspiration where no one else is looking. Geno is the Word of Mouth Pathfinder, helping to find and nurture the passion conversation inside every business. John is the Chief of Wahoo, helping clients grow and fostering learners and leaders within the Brains on Fire tribe. \u003c\/p\u003e\u003cp\u003eJoin the conversation at \u003cb\u003ebrainsonfire.com\/blog.\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNO PASSION, NO CONVERSATION.\u003cbr\u003eNO CONVERSATION, NO WORD OF MOUTH.\u003cbr\u003eNO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.\u003c\/p\u003e \u003cp\u003eLoaded with the latest in academic research, alongside practical, real-world stories, \u003ci\u003eThe Passion Conversation\u003c\/i\u003e shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe three motivations that drive people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eHow every marketing problem is actually a people problem in disguise\u003c\/li\u003e \u003cli\u003eHeartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eThe importance of finding the right people to lead a conversation\u003c\/li\u003e \u003cli\u003eA series of exercises called \"Passion Explorations\" to help you apply these lessons to your business\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eNO PASSION, NO CONVERSATION. NO CONVERSATION, NO WORD OF MOUTH. NO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIf you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions. \u003c\/p\u003e\u003cp\u003eLoaded with the latest in academic research, alongside practical, real-world stories, \u003ci\u003eThe Passion Conversation\u003c\/i\u003e shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe three motivations that drive people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eHow every marketing problem is actually a people problem in disguise\u003c\/li\u003e \u003cli\u003eHeartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eThe importance of finding the right people to lead a conversation\u003c\/li\u003e \u003cli\u003eA series of exercises called \"Passion Explorations\" to help you apply these lessons to your business\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990307422437,"sku":"NP9781118533338","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118533338.jpg?v=1761787291","url":"https:\/\/k12savings.com\/es\/products\/the-passion-conversation-isbn-9781118533338","provider":"K12savings","version":"1.0","type":"link"}