{"product_id":"the-partnership-economy-isbn-9781119819707","title":"The Partnership Economy","description":"\u003cp\u003e\u003cb\u003eUnlock the enormous potential of strategic partnerships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou think you know partnerships, don’t you? But the nature — and growth potential — of partnerships for business has transformed in recent years. In \u003ci\u003eThe Partnership Economy\u003c\/i\u003e, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations.\u003c\/p\u003e \u003cp\u003eUsing real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards.\u003c\/p\u003e \u003cp\u003eIn this book, you’ll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organization\u003c\/li\u003e \u003cli\u003eHow a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your business\u003c\/li\u003e \u003cli\u003eWhy you don’t have to wait — you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growth\u003c\/li\u003e \u003cli\u003eWhat partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization’s growth potential\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, \u003ci\u003eThe Partnership Economy\u003c\/i\u003e is an indispensable guide for anyone planning to grow their business and its revenue.\u003c\/p\u003e \u003cp\u003ePreface: How Modern Partnerships Were Born\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Welcome to the Partnership Economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships — Featuring Sunbasket \u0026amp; Rastelli’s and Ticketmaster \u0026amp; Spotify\u003c\/p\u003e \u003cp\u003eChapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work—Featuring Booktopia\u003c\/p\u003e \u003cp\u003eChapter 3: How Partnerships Can Help You Meet Critical Business Goals—Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats\u003c\/p\u003e \u003cp\u003eChapter 4: Engage Customers Wherever They Are on Their Customer Journeys—Featuring Walmart \u0026amp; Multiple Partners\u003c\/p\u003e \u003cp\u003eChapter 5: Six Building Blocks of Today's Partnerships—Featuring Harry’s\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: What Are Modern Partners?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales—Featuring Ibotta \u0026amp; Kohl’s, Prodege\u003c\/p\u003e \u003cp\u003eChapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play—Featuring Maria Catherine \u0026amp; Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia\u003c\/p\u003e \u003cp\u003eChapter 8: Mass Media Publishers: When Old-school Advertising Doesn’t Work Anymore —Featuring Ziff Media Group and Better Homes and Gardens\u003c\/p\u003e \u003cp\u003eChapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time —Featuring Uber, Patagonia, and Target \u0026amp; Samsung\u003c\/p\u003e \u003cp\u003eChapter 10: Strategic Business Partnerships: When Two Work as One—Featuring Qantas \u0026amp; Airbnb, Disney+ \u0026amp; Lyft, Hyrecar \u0026amp; Doordash, Tasty \u0026amp; Walmart, Spotify \u0026amp; Ticketmaster, Robinhood \u0026amp; TurboTax, Chase Sapphire Ultimate Rewards, and Hollister \u0026amp; Xbox\u003c\/p\u003e \u003cp\u003eChapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business—Featuring Giving Assistant, Kickstart \u0026amp; Banks \u0026amp; Retailers, Crocs \u0026amp; AAA, and Microsoft \u0026amp; Local Chambers of Commerce\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Get Started in Partnerships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: How to Get Your Partnerships Program Started—Featuring Trust \u0026amp; Will and PartnerCentric\u003c\/p\u003e \u003cp\u003eChapter 13: How Does It Feel? Creating a Beneficial Partner Experience—Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify\u003c\/p\u003e \u003cp\u003eChapter 14: What About Agencies? Your Partners in Partnerships—Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV:  Unleash Your Partnership Potential\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: What Is Partnerships Program Maturity and How Do I Get It? —Featuring Fanatics\u003c\/p\u003e \u003cp\u003eChapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program—Featuring Lenovo and Blue Nile\u003c\/p\u003e \u003cp\u003eChapter 17: What’s Next? Prepare for Future Partnerships—Featuring HubSpot\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid A. Yovanno\u003c\/b\u003e is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. Dave and impact.com have been pioneers in establishing partnerships as a third channel for scalable and resilient revenue growth alongside sales and marketing.\u003c\/p\u003e \u003cp\u003eDave has provided strategic leadership to SaaS companies in the technology vertical for more than two decades, serving previously as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as president, technology solutions of Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.  \u003c\/p\u003e\u003cp\u003eThe growth potential created by strategic business partnerships continues to increase at an unprecedented pace. Despite this, many executives, owners, and managers remain unaware of the foundational methods required to effectively create, manage, and scale partnerships to grow revenue, while  at the same time becoming more relevant in the daily lives of today’s modern consumer. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Partnership Economy,\u003c\/i\u003e partnership management platform expert and impact.com CEO David A. Yovanno delivers a groundbreaking, actionable roadmap to navigating the new era of partnerships, applying tried-and-tested techniques to grow your revenue beyond what you thought was possible. \u003c\/p\u003e\u003cp\u003eDrawing on real-world examples from celebrated brands like Fabletics, Target, Ticketmaster, Walmart, and more, the book presents practical frameworks that unlock the value of modern partnerships. You’ll learn how to leverage partnerships to build brand awareness, customer loyalty, and a competitive advantage. You’ll also explore the possibilities created when partnership agreements work in tandem across all partnership types, including influencers, commerce content publishers, traditional rewards affiliates, and brand-to-brand partnerships. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Partnership Economy\u003c\/i\u003e demonstrates why and how the most innovative companies in the world today, both large and small, invest in their partnerships programs, and how  you can start your own partnerships program from the ground up with a point-by-point startup plan and blueprint for growth. It explains how to achieve partnership maturity and how you can diversify your program to realize its full potential. \u003c\/p\u003e\u003cp\u003eThis book is an indispensable guide for founders, executives, managers, and other business leaders responsible for revenue acquisition in any industry segment. It’s a foolproof recipe for business growth, profit maximization, and strategic leadership.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Partnership Economy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003e\u003cb\u003eThe Partnership Economy\u003c\/b\u003e\u003c\/i\u003e is full of aha moments for anyone who’s been paying attention to trends in affiliate marketing like I have. It crystallizes why and how the affiliate model evolved into a new, distinct channel. The basic concept of referrals is the same, but the potential configurations, the consumer focus, and the lynchpin of trust are groundbreaking.  \u003c\/p\u003e\u003cp\u003eEspecially exciting to me was the book’s discussion of partnerships for social good. It’s a smart blueprint every business leader should consider for combining business growth with positive impact.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Neil Patel,\u003c\/b\u003e owner, NP Digital, and author \u003ci\u003eof Hustle\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“I’ve been in the business of growing companies for most of my career, helping to launch platforms like Slack and Salesforce. \u003cb\u003e\u003ci\u003eThe Partnership Economy\u003c\/i\u003e was an eye-opener.\u003c\/b\u003e The quiet metamorphosis of affiliate marketing, the dramatic shift in consumer attitudes toward advertising—David A. Yovanno’s book unpacks all the factors that make partnerships an absolutely essential growth engine for brands today.  \u003c\/p\u003e\u003cp\u003eThe business community needs to become fluent in the language of partnerships, and \u003cb\u003ethis book provides an outstanding introduction backed up by great case studies and solid data. It belongs on any executive’s bookshelf.\u003c\/b\u003e”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Bill Macaitis,\u003c\/b\u003e former CMO of Slack, Zendesk, and Salesforce \u003c\/p\u003e\u003cp\u003e“As the digital economy grows globally, partnerships will be the most important frontier. impact.com has been a leading light in creating a booming partnership economy. \u003cb\u003eDavid A. Yovanno’s wisdom is prescient and timely.\u003c\/b\u003e”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Sunir Shah,\u003c\/b\u003e CEO, AppBind and president, Cloud Software Association \u003c\/p\u003e\u003cp\u003e“I’ve been immersed in partnerships for much of my career, especially on the B2B side, and finally we have the authoritative book on the subject. \u003cb\u003ePartnerships are now one of the main drivers of business growth, and \u003ci\u003eThe Partnership Economy \u003c\/i\u003eis the essential cookbook. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMBA candidates need this book as a go-to-market primer, C-level executives need it for growth strategy, marketers will get tactics and inspiration.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Michael McNerney,\u003c\/b\u003e publisher,\u003ci\u003e Martech Record\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990307127525,"sku":"NP9781119819707","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119819707.jpg?v=1761787290","url":"https:\/\/k12savings.com\/es\/products\/the-partnership-economy-isbn-9781119819707","provider":"K12savings","version":"1.0","type":"link"}