{"product_id":"the-oz-method-isbn-9781646872510","title":"The Oz Method","description":"\u003cb\u003eWhat if mastering influence was as simple as following the Yellow Brick Road?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Oz Method\u003c\/i\u003e, international sales trainer, keynote speaker, and “edu-tainer” Collin Henderson transforms one of the world’s most familiar stories—\u003ci\u003eThe Wizard of Oz\u003c\/i\u003e—into a powerful roadmap for leadership, sales, and personal influence.\u003cbr\u003e \u003cbr\u003e Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today’s competitive, noisy world.\u003cbr\u003e \u003cbr\u003e Inside, you’ll learn how to:\u003cbr\u003e \u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eBuild trust and connection by leading with empathy and curiosity\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eUse storytelling to make your ideas stick and inspire action\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eApply the 6 Es of edutainment to capture and keep attention\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eDevelop courage and vulnerability to deepen client and team relationships\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eCreate simple, repeatable habits that consistently drive results\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eBlending behavioral science, mindset training, and real-world strategies, Henderson delivers a premium reading experience packed with frameworks, visuals, and interactive exercises. This is not another dry sales manual—it’s a journey designed to be explored, marked up, and put into practice.\u003cbr\u003e \u003cbr\u003e Whether you’re a new seller, a leader guiding a team, or an experienced professional ready to reimagine influence, \u003ci\u003eThe Oz Method \u003c\/i\u003eequips you with the mindset and tools to succeed without manipulation, pressure, or gimmicks.\u003cbr\u003e \u003cbr\u003e Step out of Kansas. Follow your Yellow Brick Road. And discover the psychology of influence that will transform the way you sell, lead, and live.","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":48684154421477,"sku":"NP9781646872510","price":28.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/the-oz-method-isbn-9781646872510","provider":"K12savings","version":"1.0","type":"link"}