{"product_id":"the-origins-of-italian-fashion-19001945-isbn-9781851777915","title":"The Origins of Italian Fashion: 1900-1945","description":"\u003cb\u003eBefore Gucci, Prada, and Versace, a new wave of trailblazing Italian designers laid the groundwork for the global fashion empire we know today. In \u003ci\u003eThe Origins of Italian Fashion: 1900-1945\u003c\/i\u003e, acclaimed fashion historian Sofia Gnoli masterfully traces this pivotal, often-overlooked era.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book is a fascinating journey that begins with the groundbreaking work of Lombard tailor Rosa Genoni, who defied French dominance to create Italy's first independent fashion house. Gnoli then guides you through a period of immense cultural change, revealing how Italian style evolved and emerged as a powerful national force.\u003cbr\u003e\u003cbr\u003e Through a wealth of rare archival material, including captivating illustrations from early Italian fashion magazines and stunning images from designer houses, this book sheds light on the creative minds who shaped a new aesthetic.\u003cbr\u003e\u003cbr\u003e You will meet: \u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eGabriella di Robilant\u003c\/b\u003e, the \"inventor\" of Italian sportswear, who revolutionized leisure dressing. \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eSalvatore Ferragamo\u003c\/b\u003e, and his innovative orthopedic shoes that blended craftsmanship with cutting-edge design. \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e The legendary \u003cb\u003eElsa Schiaparelli\u003c\/b\u003e, a key protagonist of Italian style whose influence continues to resonate today. \u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e Gnoli’s research also delves into the complex relationship between fashion and the Fascist regime, exploring how a national style was co-opted as a tool for propaganda. This is not just a history of clothing; it is a cultural narrative about how a nation used style to forge a new identity.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Origins of Italian Fashion: 1900-1945\u003c\/i\u003e offers a rich, visual, and scholarly account of how Italian fashion came into its own. \u003c\/p\u003e","brand":"Victoria \u0026 Albert Museum","offers":[{"title":"New","offer_id":44826032079077,"sku":"NP9781851777914","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781851777914_d2abadf3-ad86-4a7a-a7f0-fe0403bba06e.jpg?v=1771872890","url":"https:\/\/k12savings.com\/es\/products\/the-origins-of-italian-fashion-19001945-isbn-9781851777915","provider":"K12savings","version":"1.0","type":"link"}