{"product_id":"the-one-thing-you-need-to-know-isbn-9781118653166","title":"The One Thing You Need to Know","description":"\u003cp\u003e\u003cb\u003eA tried and tested formula for business planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you’ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world’s leading companies – now he’s going to share it with you. \u003ci\u003eThe One Thing You Need to Know\u003c\/i\u003e is a complete business planning toolkit.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA simple, implementable explanation of how to bring a product plan or a brand strategy together\u003c\/li\u003e \u003cli\u003eWill teach you the critical business skill of creating and selling plans\u003c\/li\u003e \u003cli\u003eLearn how to think through a complex business problem, create the right solution and then sell it through the corporate maze\u003c\/li\u003e \u003cli\u003eExplains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFOREWORD viii\u003c\/p\u003e \u003cp\u003ePREFACE x\u003c\/p\u003e \u003cp\u003eWHY YOU SHOULD READ THIS BOOK xix\u003c\/p\u003e \u003cp\u003e1. MAKING THE CRITICAL DIFFERENCE 1\u003c\/p\u003e \u003cp\u003e2. STARTING WITH THE SETTING 23\u003c\/p\u003e \u003cp\u003e3. UNDERSTANDING THE CONSEQUENCES 45\u003c\/p\u003e \u003cp\u003e4. DEFINING THE PIVOTAL QUESTION 63\u003c\/p\u003e \u003cp\u003e5. FINDING THE RIGHT ANSWER 85\u003c\/p\u003e \u003cp\u003e6. MAKING THE ANSWER WORK 101\u003c\/p\u003e \u003cp\u003e7. TELLING A POWERFUL STORY 121\u003c\/p\u003e \u003cp\u003e8. THE ONE-CHANCE PITCH 147\u003c\/p\u003e \u003cp\u003e9. BREAKER; BIG IDEAS REALISED 169\u003c\/p\u003e \u003cp\u003e10. GLOBAL LEADERS IN STRATEGIC, CREATIVE \u0026amp;\u003c\/p\u003e \u003cp\u003ePERSUASIVE THINKING 187\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR 190\u003c\/p\u003e \u003cp\u003eINDEX 192\u003c\/p\u003e  \u003cp\u003e\"... a great tool for those working in a corporate setting who have an idea to pitch.\" (\u003cem\u003eB2B Marketing,\u003c\/em\u003e August 2014) \u003c\/p\u003e\u003cp\u003e\"Lively and engaging read designed to provide practical skills.\" (\u003cem\u003eSupply Business,\u003c\/em\u003e January 2014)   \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRoss Lovelock\u003c\/strong\u003e is CEO, co-founder and originator of SCQuARE, since it was established in 1993. A highly creative and energetic sales and marketing executive, he is the author of the business book \u003cem\u003eGetting Everyone on the Same Page\u003c\/em\u003e.\u003cbr\u003eRoss has taken SCQuARE to over 70 countries working with many of the world's leading companies. He continues to take an active approach in the sales and delivery of SCQuARE programmes and live workshops along with the occasional conference speech.\u003cbr\u003eIn addition to SCQuARE, Ross has 25 years of international business experience in sales and marketing with FMCG companies including ten years with PepsiCo International, as Area VP in Europe and the Middle East, and previously at Nestle and Polycell.\u003cbr\u003eRoss is married with three children. He is a passionate supporter of Crystal Palace Football Club and a lover of golf.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990304637157,"sku":"NP9781118653166","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118653166.jpg?v=1761787280","url":"https:\/\/k12savings.com\/es\/products\/the-one-thing-you-need-to-know-isbn-9781118653166","provider":"K12savings","version":"1.0","type":"link"}