{"product_id":"the-nonprofit-development-companion-isbn-9780470586983","title":"The Nonprofit Development Companion","description":"\u003cp\u003eA comprehensive workbook covering all aspects of successful nonprofit development\u003c\/p\u003e \u003cp\u003eOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. \u003ci\u003eThe Nonprofit Development Companion\u003c\/i\u003e examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers a specific element in each chapter, including mission, strategic planning, case for support, marketing\/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing\u003c\/li\u003e \u003cli\u003eIncludes templates and samples to provide specific examples to use right away\u003c\/li\u003e \u003cli\u003eOffers a new approach to nonprofit fundraising and marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 How Does Development Mean? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDevelopment is Marketing 2\u003c\/p\u003e \u003cp\u003eDevelopment is Holistic 3\u003c\/p\u003e \u003cp\u003eDevelopment \u003ci\u003eIncludes\u003c\/i\u003e Fundraising 4\u003c\/p\u003e \u003cp\u003eThe Development Team 5\u003c\/p\u003e \u003cp\u003eThe Components of Successful Development Programs 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Clear and Compelling Mission 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating\/Re-Creating Your Mission Statement 10\u003c\/p\u003e \u003cp\u003eUsing the Mission Statement 11\u003c\/p\u003e \u003cp\u003eThe Good, the Bad, and the Ugly 12\u003c\/p\u003e \u003cp\u003eIn Summary 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Building Ownership through Planning 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eElements of Successful Planning 16\u003c\/p\u003e \u003cp\u003eEstablishing the Strategic Planning Committee 16\u003c\/p\u003e \u003cp\u003eConducting the Strategic Planning Committee Meetings 18\u003c\/p\u003e \u003cp\u003eManaging the Plan and Achieving Your Objectives 19\u003c\/p\u003e \u003cp\u003ePlanning for a Capital Campaign 19\u003c\/p\u003e \u003cp\u003eIn Summary 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Creating the Case for Support 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Internal Case Statement—Basic Development Tool 26\u003c\/p\u003e \u003cp\u003eWhat the Internal Case Statement Includes 28\u003c\/p\u003e \u003cp\u003eThe Process of Creating the Internal Case Statement 30\u003c\/p\u003e \u003cp\u003eTips for the Writer 31\u003c\/p\u003e \u003cp\u003ePreparing Presentational Case Statement Materials 31\u003c\/p\u003e \u003cp\u003eIn Summary 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Telling Your Organization’s Story 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Definition and Purpose of Marketing 33\u003c\/p\u003e \u003cp\u003eWhat’s in a Name? 35\u003c\/p\u003e \u003cp\u003eGet to Know Your Target Audiences 37\u003c\/p\u003e \u003cp\u003eGetting the Word Out 38\u003c\/p\u003e \u003cp\u003eUsing Your Available Human Resources 40\u003c\/p\u003e \u003cp\u003eWriting the Marketing and Communications Action 41\u003c\/p\u003e \u003cp\u003eInternal Marketing and Communications 43\u003c\/p\u003e \u003cp\u003eBeing Prepared for Crisis Management 44\u003c\/p\u003e \u003cp\u003eIn Summary 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Fundraising Program 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning to Succeed 51\u003c\/p\u003e \u003cp\u003eThe Annual Fund—Acquiring, Keeping, and Growing Donors 55\u003c\/p\u003e \u003cp\u003eRaising Major Gifts 62\u003c\/p\u003e \u003cp\u003ePlanned Giving—Another Way to Raise Major Gifts 73\u003c\/p\u003e \u003cp\u003eCapital Campaigns 77\u003c\/p\u003e \u003cp\u003eThe Role of Special Events in Development 85\u003c\/p\u003e \u003cp\u003eKeeping the Friends You Have Made 87\u003c\/p\u003e \u003cp\u003eIn Summary 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Research and Recordkeeping 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘‘Make the Juice Worth the Squeeze’’ 109\u003c\/p\u003e \u003cp\u003eWhere Am I, and What Do I Do? 111\u003c\/p\u003e \u003cp\u003eThe Continuing Process of Evaluating and Planning 112\u003c\/p\u003e \u003cp\u003eGeneral Principles of Prospect Identification, Research, and Rating 113\u003c\/p\u003e \u003cp\u003eIn Summary 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Organization and Use of Volunteers 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Do We Volunteer? 128\u003c\/p\u003e \u003cp\u003eWhat Volunteers Bring to Your Organization 128\u003c\/p\u003e \u003cp\u003eMethods for Developing Volunteer Involvement and Leadership 130\u003c\/p\u003e \u003cp\u003eSelecting the Right Person for the Job 132\u003c\/p\u003e \u003cp\u003eExtending the Invitation 132\u003c\/p\u003e \u003cp\u003eRecognizing and Thanking Volunteers 133\u003c\/p\u003e \u003cp\u003eDealing with Recalcitrance 134\u003c\/p\u003e \u003cp\u003eIn Summary 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Building and Keeping an Effective Governing Board 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Principal Functions of the Board 139\u003c\/p\u003e \u003cp\u003eBeginning to Build a Strong Board 141\u003c\/p\u003e \u003cp\u003eCreating and Guiding the Process—the ‘‘Committee on Board Wellness’’ 143\u003c\/p\u003e \u003cp\u003eThe CEO and the Board—Who’s in Charge Here? 147\u003c\/p\u003e \u003cp\u003eKeeping It in the Family—Thoughts on Board Relations 148\u003c\/p\u003e \u003cp\u003eThe Special Character of Foundation Boards 148\u003c\/p\u003e \u003cp\u003eIn Summary 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Your Organization’s Real Chief Development Officer 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e‘‘Trickle Down Development’’ 164\u003c\/p\u003e \u003cp\u003eThe CEO and the Components of Development 165\u003c\/p\u003e \u003cp\u003eThe CEO and the Major Gifts Program 166\u003c\/p\u003e \u003cp\u003eProviding Leadership in Stewardship 167\u003c\/p\u003e \u003cp\u003eIn Summary 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Development Professional 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf Development Professionals Are So Important, Why Aren’t They Appreciated? 175\u003c\/p\u003e \u003cp\u003eThe Development Chief and the CEO 176\u003c\/p\u003e \u003cp\u003eHow to Find Your Ideal Development Professional 177\u003c\/p\u003e \u003cp\u003eIn Summary 179\u003c\/p\u003e \u003cp\u003eAbout the Author 185\u003c\/p\u003e \u003cp\u003eAFP Code of Ethics 187\u003c\/p\u003e \u003cp\u003eA Donor Bill of Rights 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBRYDON M. DeWITT\u003c\/b\u003e is President of DeWitt \u0026amp; Associates, Inc., and has been a development professional for more than thirty-five years. In addition to consulting, Mr. DeWitt has made presentations and conducted seminars\/workshops for conferees and governing boards.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Nonprofit Development Companion\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eThe Nonprofit Development Companion\u003c\/i\u003e, Brydon DeWitt shares his considerable knowledge and experience with everyone involved in the fundraising world. It is strong, to the point, and very clear. This is an outstanding addition to the profession's literature.\"\u003cbr\u003e—\u003cb\u003eKen Bartels\u003c\/b\u003e, Principal, Ken Bartels Consulting\u003c\/p\u003e \u003cp\u003e\"Whether you are a seasoned development professional or are just getting started in raising funds for an organization, \u003ci\u003eThe Nonprofit Development Companion\u003c\/i\u003e has the practical how to advice and sample documents that we all need to succeed in raising friends and funds.\" \u003cbr\u003e—\u003cb\u003eSusan Hacker\u003c\/b\u003e, CFRE, Individual Giving Associate, American Society of Plastic Surgeons\/Plastic Surgery Educational Foundation\u003c\/p\u003e \u003cp\u003e\"Mr. DeWitt's \u003ci\u003eThe Nonprofit Development Companion\u003c\/i\u003e is a candy store for everyone engaged in the fundraising field. His insights and methods are compelling for both the novice and the experienced professional. Following his advice will achieve any organization's development goals. I know this firsthand, because it was his guidance that enabled us to exceed every financial goal during our very first three years as a 501 C3.\"\u003cbr\u003e—\u003cb\u003eEugene R. Klompus\u003c\/b\u003e, Executive Director, I-Car Education Foundation\u003c\/p\u003e \u003cp\u003e\"It is hard to believe that so much clear and useful information can be included in only 200 or so pages of Brydon DeWitt's \u003ci\u003eThe Nonprofit Development Companion\u003c\/i\u003e. The numerous forms, processes, job descriptions, templates, etc., certainly justify the subtitle, \u003ci\u003eA Workbook for Fundraising Success\u003c\/i\u003e. The book also provides a road map from the mission statement, through its strategic plan and goals to successful funding of the nonprofit's activities. This book is a workbook, a road map, and a one-stop primer.\"\u003cbr\u003e—\u003cb\u003eDavid L. Flick\u003c\/b\u003e, President, Friendship Industries, Inc.\u003c\/p\u003e \u003cp\u003e\"The key to the success of any nonprofit is a solid financial foundation. Brydon DeWitt has put together the floor plan to follow in establishing this foundation. This book is a must-have for the toolbox of any nonprofit.\"\u003cbr\u003e—\u003cb\u003eThe Rev. Jonathan Barton\u003c\/b\u003e, General Minister, Virginia Council of Churches\u003c\/p\u003e \u003cp\u003e\"New to the development world? Seasoned chief development officer? Put reading this book on your to-do list for now and once each year!\"\u003cbr\u003e—\u003cb\u003eMadge Logan Clark\u003c\/b\u003e, current Volunteer Chairman, Build a House for Chi Omega Campaign, University of Tennessee, Knoxville; former chief development officer, St. Mary's Episcopal School, Memphis\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990301360357,"sku":"NP9780470586983","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470586983.jpg?v=1761787266","url":"https:\/\/k12savings.com\/es\/products\/the-nonprofit-development-companion-isbn-9780470586983","provider":"K12savings","version":"1.0","type":"link"}