{"product_id":"the-next-dimension-isbn-9781394262564","title":"The Next Dimension","description":"\u003cp\u003e\u003cb\u003eYour guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReady to revolutionize your business? \u003ci\u003eThe Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing,\u003c\/i\u003e by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhat's Inside? Game-Changing Benefits:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSpatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.\u003c\/li\u003e \u003cli\u003eYour 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints.\u003c\/li\u003e \u003cli\u003eMarketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.\u003c\/li\u003e \u003cli\u003eAdvertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.\u003c\/li\u003e \u003cli\u003eSelling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003cbr\u003eWhy The \u003ci\u003eNext Dimension\u003c\/i\u003e is Your Must-Have Guide:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGroundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone.\u003c\/li\u003e \u003cli\u003eReal-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase.\u003c\/li\u003e \u003cli\u003eActionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations.\u003c\/li\u003e \u003cli\u003eFuture-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003eThe Next Dimension\u003c\/i\u003e is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.\u003c\/p\u003e \u003cp\u003eBonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow to Use This Book xiii\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003eBring the Cover to Life with AR xiii\u003c\/p\u003e \u003cp\u003eTalk to an AI About This Book xiii\u003c\/p\u003e \u003cp\u003ePreface: The Man from the Future xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Welcome to the Era of Spatial Computing 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 1\u003c\/p\u003e \u003cp\u003eWe Are All Digital Flat Earthers 2\u003c\/p\u003e \u003cp\u003eI Sense, Therefore I Am 3\u003c\/p\u003e \u003cp\u003eMind the Gap 5\u003c\/p\u003e \u003cp\u003eA Leap in Dimension 6\u003c\/p\u003e \u003cp\u003eOur Post-Smartphone Future 8\u003c\/p\u003e \u003cp\u003eThe Age of Experience 11\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Spatial Computing 101 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 15\u003c\/p\u003e \u003cp\u003e40 Years in the Making 16\u003c\/p\u003e \u003cp\u003eThe Spatial Computing Tech Stack 19\u003c\/p\u003e \u003cp\u003eThe Eyes and Ears of Spatial Computing 21\u003c\/p\u003e \u003cp\u003eIf Computers Only Had a BrAIn 23\u003c\/p\u003e \u003cp\u003eMerging Our Body with Bytes 24\u003c\/p\u003e \u003cp\u003eSoftware Development for AR\/VR 27\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Your 3D Wake-Up Call 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 31\u003c\/p\u003e \u003cp\u003eA New Device Ecosystem 32\u003c\/p\u003e \u003cp\u003eIt All Starts with 3D 33\u003c\/p\u003e \u003cp\u003eSpatializing 2D Content 35\u003c\/p\u003e \u003cp\u003eGaming and the Metaverse 36\u003c\/p\u003e \u003cp\u003eThe State of AR Today 37\u003c\/p\u003e \u003cp\u003eThe Market Readiness for AR 41\u003c\/p\u003e \u003cp\u003eSocietal Considerations 42\u003c\/p\u003e \u003cp\u003eThe Year Is 2035 45\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Marketing in an Augmented World 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 51\u003c\/p\u003e \u003cp\u003eYou Can’t Spell “Brand” without the “A” and “R” 52\u003c\/p\u003e \u003cp\u003eJumping the Immersive Innovation Chasm 54\u003c\/p\u003e \u003cp\u003eProving Value Along the Marketing Funnel 56\u003c\/p\u003e \u003cp\u003eCollapsing and Twisting the Marketing Funnel 59\u003c\/p\u003e \u003cp\u003eThe New “P” in Marketing 61\u003c\/p\u003e \u003cp\u003eGeneration AR 62\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Redefining Mobile Marketing 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 65\u003c\/p\u003e \u003cp\u003eIntegrating AR as Part of Your Marketing mix 66\u003c\/p\u003e \u003cp\u003eMake Consumers the Main Character 68\u003c\/p\u003e \u003cp\u003eOpen a Portal to Your Brand World 70\u003c\/p\u003e \u003cp\u003eBring Content into the Consumers’ World 71\u003c\/p\u003e \u003cp\u003eAwaken Your Product So It Can Sell 73\u003c\/p\u003e \u003cp\u003eAdd a Talking Twist to Your Packaging 75\u003c\/p\u003e \u003cp\u003eLet Your Packaging Entertain Your Consumer 77\u003c\/p\u003e \u003cp\u003eGamify the In-Store Experience 79\u003c\/p\u003e \u003cp\u003eMeasuring Success with AR 81\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Marketing in the Era of Spatial Computing 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 85\u003c\/p\u003e \u003cp\u003eAR Headworn Wearables Are Already Here 86\u003c\/p\u003e \u003cp\u003eMeet the MR Marketing Pioneers 88\u003c\/p\u003e \u003cp\u003eKey Principles in MR Headset Marketing 93\u003c\/p\u003e \u003cp\u003eLooking into the MR Crystal Ball 98\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Advertising in the Next Dimension 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 107\u003c\/p\u003e \u003cp\u003eMoving Beyond the Banner Ad 108\u003c\/p\u003e \u003cp\u003eA Massive Opportunity for Advertisers 111\u003c\/p\u003e \u003cp\u003eAR Ads That Go Snap, Insta, and Tok 113\u003c\/p\u003e \u003cp\u003eAR Ads outside the Walled Garden 119\u003c\/p\u003e \u003cp\u003eAugmenting Billboards and Bus Shelters 122\u003c\/p\u003e \u003cp\u003eMake Your Ad Jump Off the Page 124\u003c\/p\u003e \u003cp\u003eKey Principles for AR Ad Success 126\u003c\/p\u003e \u003cp\u003eMeasurement and the Importance of Standards 129\u003c\/p\u003e \u003cp\u003eMR Headsets—A New Frontier for Advertisers 131\u003c\/p\u003e \u003cp\u003eAdvertising in a World with AR Glasses 132\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Selling with Spatial Computing 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 135\u003c\/p\u003e \u003cp\u003eAR Sales Opportunities Today 136\u003c\/p\u003e \u003cp\u003eConsumer Demand and Early Insights 138\u003c\/p\u003e \u003cp\u003eTransforming E- Commerce into AR-Commerce 139\u003c\/p\u003e \u003cp\u003eUsing AR as a Physical Product Perk 145\u003c\/p\u003e \u003cp\u003eThe Rise of Virtual-Only Sales 146\u003c\/p\u003e \u003cp\u003eTurn Catalogs into Retail Experiences 148\u003c\/p\u003e \u003cp\u003eBring the Showroom to the Consumers 150\u003c\/p\u003e \u003cp\u003eAugmenting the Retail Space 150\u003c\/p\u003e \u003cp\u003ePrinciples for AR Commerce 153\u003c\/p\u003e \u003cp\u003eMeasuring AR-Driven Sales Performance 155\u003c\/p\u003e \u003cp\u003eShopping in Mixed Reality 157\u003c\/p\u003e \u003cp\u003eLooking at Retail Through AR Glasses 161\u003c\/p\u003e \u003cp\u003eOn the Horizon for Spatial Sales 164\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Becoming a Spatial Computing Champion 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Cheat Sheet Powered by AI 169\u003c\/p\u003e \u003cp\u003eSpatial Computing Needs You 170\u003c\/p\u003e \u003cp\u003eEmbrace Experimentation Enthusiastically and Eagerly 171\u003c\/p\u003e \u003cp\u003eCommit to Lifelong Learning 173\u003c\/p\u003e \u003cp\u003eCrafting an AR–Centric Strategy 175\u003c\/p\u003e \u003cp\u003eGo Forth and Be Spatial 178\u003c\/p\u003e \u003cp\u003eSparking Spatial Strategies 179\u003c\/p\u003e \u003cp\u003eEndnotes 181\u003c\/p\u003e \u003cp\u003eAcknowledgments 209\u003c\/p\u003e \u003cp\u003eAbout the Author 211\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTOM EMRICH\u003c\/b\u003e has over 15 years of experience in spatial computing as a journalist, investor, and product leader. Sometimes called the “man from the future,” Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, \u003ci\u003eForbes\u003c\/i\u003e, and \u003ci\u003eThe New York Times\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003eNew opportunities have always emerged with the advent of new media, but none have heralded a transformation as profound as spatial computing and its breakthrough medium—augmented reality (AR). AR is set to redefine engagement, empowering products to tell their stories and turning the world into a canvas for meaningful advertising. Are you and your business ready to step into the next dimension? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Next Dimension\u003c\/i\u003e, Tom Emrich, a leading expert in augmented and virtual reality, explores how AR is not just another digital tool but a fundamental shift in how businesses operate, communicate, and innovate. This book reveals AR’s potential to create immersive experiences that forge deeper customer connections, enhance brand loyalty, and drive consumer engagement to new heights. \u003c\/p\u003e\u003cp\u003eWhat sets this book apart is its sharp focus on augmented reality rather than a broad overview of emerging technologies. It zeroes in on AR’s specific marketing, advertising, and sales applications, providing a clear, actionable roadmap for business leaders and executives. At a time when digital transformation is essential, this book highlights the strategic advantages of integrating AR into your business model, offering a competitive edge in an increasingly immersive world. \u003c\/p\u003e\u003cp\u003ePacked with groundbreaking insights, real-world examples from innovative brands, and practical roadmaps, \u003ci\u003eThe Next Dimension\u003c\/i\u003e equips you to not only keep pace with change but to lead it. Emrich’s expertise equips you with the knowledge to understand and apply this revolutionary technology, propelling your business forward. Future-proof your career and stay ahead in an increasingly immersive world. With \u003ci\u003eThe Next Dimension\u003c\/i\u003e, you’ll be ahead of the curve, equipped to unlock the digital frontier and leave competitors wondering what just happened. \u003c\/p\u003e\u003cp\u003eBonus for book owners: This book is AI and AR activated. Bring the cover to life with a WebAR experience created by EyeJack, and dive deeper into the content with ‘The Next Dimension Book GPT.’   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe definitive guide to using augmented reality in marketing, advertising, and sales\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eReady to revolutionize your business? In \u003ci\u003eThe Next Dimension\u003c\/i\u003e, acclaimed expert Tom Emrich reveals how augmented reality (AR) is the next evolution of digital transformation, empowering your business with the tools to succeed in the era of spatial computing. Discover how mobile AR and mixed reality headsets are reshaping the digital advertising landscape, crafting a new marketing mix, and transforming retail into a brand-new consumer experience. \u003c\/p\u003e\u003cp\u003eLearn how AR is revolutionizing sales by turning e-commerce into AR-commerce, bringing immersive showrooms to customers, and making online shopping more tangible. Gain valuable insights on realizing success with AR across the entire marketing funnel and effectively engaging ‘Generation AR.’ Packed with actionable insights, real-world examples, and a roadmap to leverage AR, this book provides everything you need for immediate, impactful results. \u003c\/p\u003e\u003cp\u003eWhether you’re in marketing, advertising, or sales, \u003ci\u003eThe Next Dimension\u003c\/i\u003e is an indispensable resource for business leaders, executives, marketers, and agencies committed to leading in the age of AR-driven innovation. The time is now—transform your business today and set a new standard in your industry.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990300606693,"sku":"NP9781394262564","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394262564.jpg?v=1761787262","url":"https:\/\/k12savings.com\/es\/products\/the-next-dimension-isbn-9781394262564","provider":"K12savings","version":"1.0","type":"link"}