{"product_id":"the-new-know-isbn-9780470461716","title":"The New Know","description":"\u003cp\u003eLearn to manage and grow successful analytical teams within your business\u003c\/p\u003e \u003cp\u003eExamining analytics-one of the hottest business topics today-\u003ci\u003eThe New KNOW\u003c\/i\u003e argues that analytics is needed by \u003ci\u003eall\u003c\/i\u003e enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens \u003ci\u003enext\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eThis innovative book covers\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhere analytics live in the enterprise\u003c\/li\u003e \u003cli\u003eThe value of analytics\u003c\/li\u003e \u003cli\u003eRelationships betwixt and between\u003c\/li\u003e \u003cli\u003eTechnologies of analytics\u003c\/li\u003e \u003cli\u003eMarkets and marketers of analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe New KNOW\u003c\/i\u003e is a timely, essential resource to staying competitive in your field.\u003c\/p\u003e  Foreword.  \u003cp\u003eThe Blending of Insight and Technology by Jean E. Eagle.\u003c\/p\u003e \u003cp\u003eAre We at the Advent of Something Big? by John E. Chickering, CRM \u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Sitting on a Hinge of History.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCan Futurists Be Trusted?\u003c\/p\u003e \u003cp\u003eWhat Exactly Is a Hinge of History?\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Art, Act, and Science of Knowing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Humans at the Top of the Food Chain?\u003c\/p\u003e \u003cp\u003eRecent History of Knowing.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Transformed World.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalytics Makes Change Understandable.\u003c\/p\u003e \u003cp\u003eFinance Industry: One of the First to Be Transformed by Analytics.\u003c\/p\u003e \u003cp\u003eHealthcare Will Be Transformed by Analytics.\u003c\/p\u003e \u003cp\u003eRetail Is on the Cusp of Being Transformed.\u003c\/p\u003e \u003cp\u003eGrocery Stores Lead Transformation.\u003c\/p\u003e \u003cp\u003eAdvertising Is Being Transformed.\u003c\/p\u003e \u003cp\u003eWhat We Must Know about Customers Is Transforming.\u003c\/p\u003e \u003cp\u003eBusiness Models Are Transforming.\u003c\/p\u003e \u003cp\u003eLogistics Has Been Transformed.\u003c\/p\u003e \u003cp\u003eThe Military Has Been Transformed.\u003c\/p\u003e \u003cp\u003eScience Is Transforming.\u003c\/p\u003e \u003cp\u003eAgriculture and Food Are Being Transformed.\u003c\/p\u003e \u003cp\u003eWork Itself Is Transforming.\u003c\/p\u003e \u003cp\u003eTransportation Is Being Transformed.\u003c\/p\u003e \u003cp\u003ePolitics Is Transforming.\u003c\/p\u003e \u003cp\u003eTechnology Companies Slow to Embrace Analytics.\u003c\/p\u003e \u003cp\u003eThe Media Has Been Slow to Transform.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Analyst: A New Animal in The Organizational Forest.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Do Analysts Do?\u003c\/p\u003e \u003cp\u003eUnderstanding Customers.\u003c\/p\u003e \u003cp\u003eEvolution of Analytics.\u003c\/p\u003e \u003cp\u003eAnalyst Brand.\u003c\/p\u003e \u003cp\u003eEducation of Analysts.\u003c\/p\u003e \u003cp\u003eCareer Path.\u003c\/p\u003e \u003cp\u003eMotivation.\u003c\/p\u003e \u003cp\u003eManaging Analyst.\u003c\/p\u003e \u003cp\u003eAnalytics Everywhere. \u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Where Analysts Live in the Organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe History that Got Us Where We Are Today.\u003c\/p\u003e \u003cp\u003eState of Organizational Structure Today.\u003c\/p\u003e \u003cp\u003eA “Hot Mess”.\u003c\/p\u003e \u003cp\u003eThoughts on the New Normal.\u003c\/p\u003e \u003cp\u003ePower of Connected Analytics.\u003c\/p\u003e \u003cp\u003ePower of Conversation.\u003c\/p\u003e \u003cp\u003eThe Path Ahead.\u003c\/p\u003e \u003cp\u003eBut When You Get It Right…\u003c\/p\u003e \u003cp\u003eA Different Model to Build On.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Relationships Betwixt and Between.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Relationships Important?\u003c\/p\u003e \u003cp\u003eA More Nuanced Understanding of Relationships.\u003c\/p\u003e \u003cp\u003ePaying Attention to What People Pay Attention To.\u003c\/p\u003e \u003cp\u003eManaging Relationships Requires Understanding Info-War.\u003c\/p\u003e \u003cp\u003eWhom Do You Want to Have a Relationship With?\u003c\/p\u003e \u003cp\u003eRelationships with Peers.\u003c\/p\u003e \u003cp\u003eAnalysts Need to Get in the Game.\u003c\/p\u003e \u003cp\u003eSocial Network Analysis: The Forgotten Piece of Business Analytics.\u003c\/p\u003e \u003cp\u003eEvolution of Relationships.\u003c\/p\u003e \u003cp\u003eIntense Focus on “Same Paging”.\u003c\/p\u003e \u003cp\u003eSocial Capital Is Teamwork Scaled Up.\u003c\/p\u003e \u003cp\u003eAnalysts are Weak at Relationship Math. \u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Technologies of Analytics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology Evolves.\u003c\/p\u003e \u003cp\u003eWhere Business Analytics Sits Today.\u003c\/p\u003e \u003cp\u003eIt Is Time to Wake Up and Analyze the Data.\u003c\/p\u003e \u003cp\u003eWhat People Agree On.\u003c\/p\u003e \u003cp\u003eTrends.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Value of Analytics: Knowledge, Strategy, and Innovation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Analytics as Source of Strategic Understanding.\u003c\/p\u003e \u003cp\u003eMarketing to Customers.\u003c\/p\u003e \u003cp\u003eCustomer Knowledge.\u003c\/p\u003e \u003cp\u003eReal-Time Product Pricing.\u003c\/p\u003e \u003cp\u003eEvery Five Years: A “Do Over”.\u003c\/p\u003e \u003cp\u003eApplying Analytics to Innovation.\u003c\/p\u003e \u003cp\u003eChoice Architecture.\u003c\/p\u003e \u003cp\u003eInnovation Matters.\u003c\/p\u003e \u003cp\u003eRole of Business Analytics in Innovation.\u003c\/p\u003e \u003cp\u003eInnovation Requires Process.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Where Is All This Going?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA New Kind of World.\u003c\/p\u003e \u003cp\u003eA New Kind of Decision Making.\u003c\/p\u003e \u003cp\u003eWe Now \u003ci\u003eKnow\u003c\/i\u003e Better.\u003c\/p\u003e \u003cp\u003eA New Kind of Skill Set.\u003c\/p\u003e \u003cp\u003eA New Customer Knowledge.\u003c\/p\u003e \u003cp\u003eExperiments Mistakes and Questions.\u003c\/p\u003e \u003cp\u003eA New Kind of Leadership through Analytics.\u003c\/p\u003e \u003cp\u003eAnalytical Infrastructure.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe New Know: A Few Afterwordish Thoughts by Alan Webber.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e \u003c\/p\u003e  Thornton May knows \u003ci\u003eknowing\u003c\/i\u003e. His work on the complex intersection of the informational, knowledge, and behavioral components of organizational change includes teaching at distinguished business schools, writing for widely read technology magazines, futuring at think tanks, and keeping in monthly contact with more than 1,000 C-level executives.  \u003cp\u003eMay specializes in creating collaborative knowledge places, postindustrial campfires where the best and brightest convene to understand what they know, what they don't know, and what they can do about it. He currently engages executives at organizations such as the CIO Executive Summit (Evanta\/DMG Group), the Multi-Channel Value Lab (Digital River), the Olin Innovation Lab (Olin College of Engineering), and the Value Studio at Florida State College at Jacksonville.\u003c\/p\u003e \u003cp\u003eThe editors at \u003ci\u003eeWeek\u003c\/i\u003e magazine acknowledged May as one of the \"100 Most Influential People in IT.\" The editors at \u003ci\u003eFast Company\u003c\/i\u003e consider him one of the \"50 best brains in business.\"\u003c\/p\u003e \u003cp\u003eThornton May received his BA from Dartmouth College and his MSIA from Carnegie-Mellon University. He did doctoral work in Japanese studies at the University of Michigan and Keio University in Tokyo.\u003c\/p\u003e  The big contemporary headline-grabbing news today is the aftershock and post-meltdown anguish regarding what senior executives did not know about this fraud or that risk, those employees, that cash flow, their carbon footprint, and, not surprisingly, all those customers.  \u003cp\u003eThe next big story, the headlines you and your team will be creating after reading premier IT communicator and futurist Thornton May's new book, \u003ci\u003eThe New Know\u003c\/i\u003e, will be all about what can be known, what must be known, and, most important, what actions you will take because you know. This is the power of business analytics.\u003c\/p\u003e \u003cp\u003eRevealing the analytics community as never before, May builds upon years of fieldwork to bring us a fascinating look at this community, which does important, exciting work affecting every aspect of your organization's life. This is a book about people you should know—and know about.\u003c\/p\u003e \u003cp\u003eThe first vernacular ethnographic and anthropological study of the analytics community, \u003ci\u003eThe New Know\u003c\/i\u003e provides a map to the universe of analytics and puts the spotlight on the substantive and courageous work analysts do to make your company a better place.\u003c\/p\u003e \u003cp\u003eThis visionary book covers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eWhat the art, act, and science of knowing really is\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe professionals at the beating heart of business analytics\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow the rapid rise in data, the brisk expansion of tools, and maturation of information management processes are changing various vertical markets\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow analytics creates measurable value\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow innovation happens in complex organizations today\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile data analysis has been used in business since the dawn of the industrial era, number crunching was left largely to the statisticians. Celebrating the tools, processes, people, and practices of business analytics, \u003ci\u003eThe New Know\u003c\/i\u003e reveals how to create information-based competitive advantage.\u003c\/p\u003e  \u003cb\u003ePraise for The New Know\u003cbr\u003e Innovation Powered by Analytics\u003c\/b\u003e  \u003cp\u003e\"Human history reflects our long—and by no means completed—ascent from the darkness of ignorance to the light of knowledge. Thornton illuminates the knowledge explosion which itself is a critical part of what we must know next.\"—Alvin Toffler, author and futurist\u003c\/p\u003e \u003cp\u003e\"Be forewarned: reading Thornton May's The New Know will make you think you've spent your whole life in Plato's cave, staring at shadows on the wall. But do not despair: Thornton will take you by the hand and guide you into the sunlight. There, you'll understand that we are bobbing in an ever expanding ocean of data, and that learning to analyze it is critically important—like learning to swim.\"—Lew Hay, Chairman and CEO of FPL Group, the nation's No. 1 producer of renewable energy from wind and solar power\u003c\/p\u003e \u003cp\u003e\u003cb\u003eUnderstand the critical competency of the age: business analytics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToday's high-performing organizations are dealing with diverse issues, a wider range of regulations, and heightened global competition.\u003c\/p\u003e \u003cp\u003eSo with all these issues, why embrace business analytics? Easy . . .\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe rules have changed\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCustomer expectations have changed\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRegulatory expectations have changed\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSocietal expectations have changed\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePerformance expectations have changed\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePossibilities have changed\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFuturist and leading IT communicator Thornton May makes a convincing case for why organizations need to find innovative ways to exploit technology and operate consistently better than their competitors.\u003c\/p\u003e \u003cp\u003eWe are standing at a hinge of history, on the cusp of entering a new age—the age of The New Know, an age when just showing up is not enough.\u003c\/p\u003e \u003cp\u003eBoth a time period and a social reality, \u003ci\u003eThe New Know\u003c\/i\u003e is all about moving your organization beyond just having the data, to knowing \u003ci\u003ewhat\u003c\/i\u003e you need to know and when you need to know it.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990297166053,"sku":"NP9780470461716","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470461716.jpg?v=1761787249","url":"https:\/\/k12savings.com\/es\/products\/the-new-know-isbn-9780470461716","provider":"K12savings","version":"1.0","type":"link"}