{"product_id":"the-new-designer-isbn-9780262047630","title":"The New Designer","description":"\u003cb\u003eHow to develop an ethical design practice and build a better world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. In \u003ci\u003eThe New Designer\u003c\/i\u003e, acclaimed author Manuel Lima aims to change this by challenging common myths and preconceptions about what comprises good design. He argues that designers must take responsibility for the personal, societal, cultural, and environmental impact of their work, rather than simply following a standard template.\u003cbr\u003e\u003cbr\u003eAs he covers fields ranging from graphic design to industrial design to user-experience design, Lima identifies the major steps that designers must take to be a force for good in the world. Rather than sticking to outmoded ideas about perfectionism and individual genius, designers must work together to tackle some of the most challenging questions of the twenty-first century. How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a product’s entire life cycle and look well into the future? And how can designers better respond to a community’s local needs while taking advantage of global networks?\u003cbr\u003e\u003cbr\u003eBlending approaches derived from ethics, psychology, economics, and ecology, \u003ci\u003eThe New Designer\u003c\/i\u003e is a vital, field-changing treatise that will appeal to any reader who seeks to understand design’s massive influence on the contemporary world.Preface ix Personal Impact\u003cbr\u003e1 Design is perfection 3\u003cbr\u003e2 Design is about sole genius 23\u003cbr\u003e3 Design is about ideas 45\u003cbr\u003eSocietal Impact \u003cbr\u003e4 Design is about tasks 67\u003cbr\u003e5 Design is a measurable instrument 89\u003cbr\u003e6 Design is an instrument for good 109\u003cbr\u003eEnvironmental Impact\u003cbr\u003e7 Design is for humans 133\u003cbr\u003e8 Design is the answer 153\u003cbr\u003e9 Design is local 175\u003cbr\u003eConclusion \u003cbr\u003e10 Designer of the Future 197\u003cbr\u003eNotes 213\u003cbr\u003eBibliography 225\u003cbr\u003eIndex 251\u003cb\u003eIncluded in \u003ci\u003eFast Company'\u003c\/i\u003es \"6 essential design books to read this summer\" list\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Designer and author Manuel Lima writes in his important new book that the old ways of practicing design no longer work and that it’s time to rethink design. Organized around myths in the design industry (from the obvious “design is perfection” to the provocative “design is for humans”), Lima proposes that the designer of the future is focused equally on the product and the system, the user and the environment, the aesthetics, and the ethics. Lima’s prose is friendly and accessible and each chapter ends with actionable advice for designers to immediately apply to their work.”\u003cbr\u003e \u003cb\u003e\u003ci\u003e– Fast Company \u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Manuel dives deep into how our choices as designers should focus more on ethics rather than just aesthetics. A must-read for any designer who wants to learn how to challenge common myths about what truly comprises design and, both individually and collectively, take responsibility for the personal, societal, cultural and environmental impact of the work current and future designers produce.”\u003cbr\u003e\u003cb\u003e\u003ci\u003e—\u003cb\u003eThe Association of Registered Graphic Designers\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e“Truly understanding design requires both an expansive mind and a compassionate heart, qualities Manuel Lima generously brings to this important book and to our imperiled world.”\u003cbr\u003e\u003cb\u003e—Jessica Helfand, Founding Editor, \u003ci\u003eDesign Observer\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e“Through embracing the political role of design and its systemic impact, Manuel Lima rejects the myth-driven status quo to instead reveal how to redesign design with ten powerful principles.”\u003cbr\u003e\u003cb\u003e—Paolo Ciuccarelli, Founding Director, Center for Design, Northeastern University; coauthor of \u003ci\u003eVisualizing the Data City\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Confirmation bias, perfectionism—these are things that hold designers back. The insights and tools in this book, including reflections on technology ethics and moral obligations, will allow designers to soar.”\u003cbr\u003e\u003cb\u003e—Meredith Broussard, author of \u003ci\u003eMore Than a Glitch\u003c\/i\u003e (MIT Press)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Designers are skillful makers of their own myths. Lima brilliantly breaks down these mythologies, offering a less heroic—and much-needed—agenda for design.”\u003cbr\u003e\u003cb\u003e—Dietmar Offenhuber, Associate Professor, Northeastern University; author of \u003ci\u003eWaste Is Information\u003c\/i\u003e and \u003ci\u003eAutographic Design\u003c\/i\u003e (both MIT Press)\u003c\/b\u003eManuel Lima is an internationally renowned designer and author of three bestsellers: \u003ci\u003eThe Book of Circles\u003c\/i\u003e, \u003ci\u003eThe Book of Trees\u003c\/i\u003e, and \u003ci\u003eVisual Complexity\u003c\/i\u003e. Named “one of the 50 most creative and influential minds” by \u003ci\u003eCreativity\u003c\/i\u003e magazine, he is a fellow of the Royal Society of Arts and a regular lecturer at conferences around the world.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46303361597669,"sku":"NP9780262047630","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262047630.jpg?v=1767740665","url":"https:\/\/k12savings.com\/es\/products\/the-new-designer-isbn-9780262047630","provider":"K12savings","version":"1.0","type":"link"}