The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn’t want to teach and wasn’t prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn’t as smart as he thinks.