{"product_id":"the-myths-of-creativity-isbn-9781118611142","title":"The Myths of Creativity","description":"\u003cb\u003eHow to get past the most common myths about creativity to design truly innovative strategies\u003c\/b\u003e \u003cp\u003eWe tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnswers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?\u003c\/li\u003e \u003cli\u003eDebunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth\u003c\/li\u003e \u003cli\u003eWritten by David Burkus, founder of popular leadership blog LDRLB\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e will help you overcome your obstacles to finding new ideas.\u003c\/p\u003e \u003cp\u003e1 The Creative Mythology 1\u003c\/p\u003e \u003cp\u003e2 The Eureka Myth 17\u003c\/p\u003e \u003cp\u003e3 The Breed Myth 33\u003c\/p\u003e \u003cp\u003e4 The Originality Myth 49\u003c\/p\u003e \u003cp\u003e5 The Expert Myth 67\u003c\/p\u003e \u003cp\u003e6 The Incentive Myth 87\u003c\/p\u003e \u003cp\u003e7 The Lone Creator Myth 105\u003c\/p\u003e \u003cp\u003e8 The Brainstorming Myth 125\u003c\/p\u003e \u003cp\u003e9 The Cohesive Myth 141\u003c\/p\u003e \u003cp\u003e10 The Constraints Myth 159\u003c\/p\u003e \u003cp\u003e11 The Mousetrap Myth 177\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003eAcknowledgments 203\u003c\/p\u003e \u003cp\u003eAbout the Author 205\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e  \u003cp\u003e“An engaging book that makes its case in good, clear language… [Burkus] forces us to challenge some widely held assumptions.”\u003cbr\u003e \u003cb\u003e—Morgen Witzel, \u003ci\u003eThe Financial Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Outlines how anyone—especially entrepreneurs—can embrace a practical approach to finding the best kind of mojo for new projects, processes and programs.”\u003cbr\u003e \u003cb\u003e—Entrepreneur.com (selected as a “Best Business Book to Get Cozy With This Fall”)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent book, David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.”\u003cbr\u003e \u003cb\u003e—Daniel H. Pink, author, \u003ci\u003eTo Sell is Human\u003c\/i\u003e and \u003ci\u003eDrive\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Creative potential is all too often held captive by misconceptions. Burkus tackles the myths head on and digs into the true underpinnings of creative insight. It turns out that great ideas are within your grasp as soon as you take the reins. Read this book to free yourself of the myths and assumptions that burden your true creative potential.”\u003cbr\u003e \u003cb\u003e—Scott Belsky, author, \u003ci\u003eMaking Ideas Happen\u003c\/i\u003e and cofounder \u0026amp; CEO, BEHANCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Through rigorous research and engaging stories, Burkus debunks the myths of creativity and illuminates a creative process that makes ingenuity accessible to all. If you seek a more innovative company, \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e is a brilliant find.”\u003cbr\u003e \u003cb\u003e—Liz Wiseman, author, \u003ci\u003eMultipliers,\u003c\/i\u003e and founder, The Wiseman Group\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“David Burkus is an important new voice, both as a scholar and storyteller, as well as a commentator of the emerging ‘GenEntrepreneur’ in America.”\u003cbr\u003e \u003cb\u003e—Peter Sims, author, \u003ci\u003eLittle Bets\u003c\/i\u003e, and founder, BLK SHP\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Myths of Creativity\u003c\/i\u003e speaks the truth.  The processes, environments, and organizational structures that foster creativity, as well as the obstacles that inhibit innovation, are laid bare. David Burkus uncovers the hidden elements which have been at the core of Continuum's innovation process, driving us to find better answers to the biggest questions.”\u003cbr\u003e \u003cb\u003e—Gianfranco Zaccai, president, chief design officer, and founder, \u003ci\u003eContinuum\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“You must embrace your creative ability in order to thrive in today's marketplace. David Burkus swiftly and effectively debunks the myths that limit your creative firepower.”\u003cbr\u003e \u003cb\u003e—Todd Henry, author, \u003ci\u003eThe Accidental Creative\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDavid Burkus\u003c\/b\u003e is the founder and editor of \u003ci\u003eLDRLB\u003c\/i\u003e, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for \u003ci\u003e99U\u003c\/i\u003e and \u003ci\u003eThe Creativity Post\u003c\/i\u003e. He lives outside Tulsa, Oklahoma, with his wife and son.\u003c\/p\u003e \u003cp\u003eFor more information, please visit \u003cb\u003ewww.davidburkus.com\u003c\/b\u003e or on Twitter via @davidburkus.\u003c\/p\u003e  \u003cp\u003eWhat causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?\u003c\/p\u003e \u003cp\u003eWe tend to think of creativity in terms reminiscent of the ancient muses: divinely inspired, unpredictable, and bestowed upon a lucky few. Unfortunately, mythology isn't much help when you're challenged to be creative on demand. When you are charged with developing new ideas, conventional wisdom will only hold you back. How can you ensure you get past common myths about creativity to design truly innovative strategies?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Myths of Creativity\u003c\/i\u003e demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus corrects the mistaken ideas that stunt innovative thinking, such as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eThe Eureka Myth:\u003c\/b\u003e New ideas come from hard work, not a quick spark\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe Lone Creator Myth:\u003c\/b\u003e Creativity takes well-conceived teamwork, not a single person's genius\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe Mousetrap Myth:\u003c\/b\u003e No innovation is brilliant enough to sell itself, and a great idea isn't the end of the process, but the beginning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBy debunking these—and other—widespread misconceptions, David Burkus shows how to embrace a real, practical approach to finding the best new ideas, projects, processes, and programs.\u003c\/p\u003e \u003cp\u003eFor anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e will help overcome the creative obstacles to finding new ideas.\u003c\/p\u003e \u003cp\u003eFor more on \u003ci\u003eLDRLB\u003c\/i\u003e, please visit \u003cb\u003ewww.LDRLB.org\u003c\/b\u003e or on Twitter via @LDRLB.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990292349157,"sku":"NP9781118611142","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118611142.jpg?v=1761787232","url":"https:\/\/k12savings.com\/es\/products\/the-myths-of-creativity-isbn-9781118611142","provider":"K12savings","version":"1.0","type":"link"}